SUMMARY
Enthusiastic, passionate and highly adaptable Marketing professional.
EDUCATION
The University of Western Ontario, London Ontario, Canada.
BA in Political Science, June 2013.
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WORK EXPERIENCE
Senior Performance Marketing Manager, BOY & MAN Marketing GmbH
Berlin, Germany. January 2017 - August 2018
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Focus on Facebook Advertising.
Handling all client aspects: from initial strategy to reporting.
Single-handedly managing multiple e-commerce accounts with proven success.
Monthly 80K budget over multiple accounts with continuous scaling.
Optimizing conversion sales funnel strategies for guaranteed ROI.
Audience targeting, optimizing and scaling campaigns.
Campaign measuring and reporting.
Project management (lead) between internal + external teams.
Case studies: boyman.io/leistungen/paid-media/
SEO/ASO Manager at Aeria Games.
Berlin, Germany. July 2015 - August 2016
SEO
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On-page optimization for all game pages.
Implementation of structured data markup for all games.
Google search console setup/maintenance.
Collaboration with PR for stronger backlink campaign.
Game master tutorials for best on-page optimization practices.
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Keyword research and optimization for all gaming apps.
A/B testing of all ASO assets.
ASO
SEO Manager at geeHorse
Berlin, Germany. January 2015 - July 2015
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TOOLS
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Implemented SEO plans and created road map for accomplishments.
Implemented on-page + off-page optimization practices.
Content creation and moderation.
Actively researched, and tested new approaches to improving.
search engine rankings.
Optimized website and landing pages.
Facebook: Ad reporting, Analytics, Audience insights.
SEO: Moz, Screaming Frog, SEMrush,
Misc: Google Analytics, Google Tag Manager, hotjar.
SOFT SKILLS
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Excellent communication and managerial skills.
Complete ownership of projects and responsibilities.
Fluency in English and Arabic.
Working knowledge of German.
