Dina Djurdjevc

Dina Djurdjevic T E L ( MOBILE ) : EMAI L : || | | Brand Coordinator 063/-- W O R K EXPERIENCE BRAND COORDINATOR FOR EAST CLUSTER     | NECTAR AUGUST 2019 - PRESENT Reporting to Group Brand Manager for markets: Serbia, Bosnia, Montenegro, Macedonia and Albania Responsible for beverage brands: Life, Nectar Family and Voćne Kapi, totaling in excess of 30 million Euros Net Revenue Leading brands in Serbia in all three price segments: Premium, Mainstream and Economy Preparation and execution of yearly marketing plan with alignment with Sales and Trade Marketing for each market  Tracking monthly performance: profitability, packaging and flavour mix, Sell-in data vs. Nielsen reporting and quarterly Brand Tracker summary and action list  Responsible for brand budgets and reporting liaison with Finance KEY PROJECTS/ ACHIEVEMENTS  Life redesign and repositioning and 2020 campaign  Nectar Family distinctive brand assets relaunch  Life 500ml TetraPak pack in top 3 flavours  Voćne Kapi 200ml TetraPak BRAND SCOUT | PHILIP MORRIS INTERNATIONAL . JULY 2010- AUGUST 2016  Responsible for execution of marketing communication and product features at leisure gatherings: on-trade and events  Reporting to brand managers (Marlboro, L&M, Philip Morris, Bond, Eve and Parliament); active participation at Philip Morris internal training sessions  Providing report to marketing agency regarding consumer response, team performance and general evaluation of success of consumer activations  Direct contact with consumers in POS and LAMP || EDUCATION Master in Philology | BELGRADE UNIVERSITY OF PHILOLOGY Bachelor of English language and Literature Highschool Diploma – Social Science || | XII BELGRADE HIGHSCHOOL ADDITIONAL SKILLS    | BELGRADE UNIVERSITY OF PHILOLOGY MS Office Driving Licence B Languages: English - fluent Spanish - intermediate Serbian – native - 2012 -2017 2006 - 2010