Dina Djurdjevic
T E L
( MOBILE ) :
EMAI L :
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| | Brand Coordinator
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W O R K EXPERIENCE
BRAND COORDINATOR FOR EAST CLUSTER
| NECTAR
AUGUST 2019 - PRESENT
Reporting to Group Brand Manager for markets: Serbia, Bosnia, Montenegro, Macedonia and
Albania
Responsible for beverage brands: Life, Nectar Family and Voćne Kapi, totaling in excess of 30
million Euros Net Revenue
Leading brands in Serbia in all three price segments: Premium, Mainstream and Economy
Preparation and execution of yearly marketing plan with alignment with Sales and
Trade Marketing for each market
Tracking monthly performance: profitability, packaging and flavour mix, Sell-in data vs.
Nielsen reporting and quarterly Brand Tracker summary and action list
Responsible for brand budgets and reporting liaison with Finance
KEY PROJECTS/ ACHIEVEMENTS
Life redesign and repositioning and 2020 campaign
Nectar Family distinctive brand assets relaunch
Life 500ml TetraPak pack in top 3 flavours
Voćne Kapi 200ml TetraPak
BRAND SCOUT | PHILIP MORRIS INTERNATIONAL
.
JULY 2010- AUGUST 2016
Responsible for execution of marketing communication and product features at leisure
gatherings: on-trade and events
Reporting to brand managers (Marlboro, L&M, Philip Morris, Bond, Eve and Parliament); active
participation at Philip Morris internal training sessions
Providing report to marketing agency regarding consumer response, team performance and
general evaluation of success of consumer activations
Direct contact with consumers in POS and LAMP
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EDUCATION
Master in Philology
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BELGRADE UNIVERSITY OF PHILOLOGY
Bachelor of English language and Literature
Highschool Diploma – Social Science
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| XII BELGRADE HIGHSCHOOL
ADDITIONAL SKILLS
| BELGRADE UNIVERSITY OF PHILOLOGY
MS Office
Driving Licence B
Languages: English - fluent
Spanish - intermediate
Serbian – native
-
2012 -2017
2006 - 2010
