DIMITRIS RIZOGLOU
Contact Details
Phone: -
Email:-Linkedin: linkedin.com/in/rizoglou
PROFILE
Different positions in various industries and marketing areas allowed me to gain deep
understanding of marketing (offline and digital). Worked with small teams and larger multinational
organizations and led projects with a 360 marketing approach. Goal oriented and entrepreneurial
minded with ability to wear many hats and execute with proven results a wide variety of complex
tasks. A creative mind, fast learner and early adopter who leverages new innovative technologies,
achieving excellent ROI and generating unique value for any brand and company.
KEY ACHIEVEMENTS
• Co-founded the first intext (social) advertising platform in Greece, co-ordinated and
executed the overseas expansion of the technology to new emerging markets (Saudi
Arabia)
• Awarded with the “Big Innovation Award” for Sanofi Pharma Digital Campaign (World
Diabetes Day)
• Delivered a 30K advertising budget for Libresse pads, crafted a digital strategy and
managed to double the product’s market share in 4 months, selling 11M pads in the first
month of the campaign
CAREER HISTORY
Group Account Director / Socialab (360 Digital Agency)
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Worked for PepsiCo (Lipton Brand), Coca Cola (Regeneration Project), UNHCR, Holmes
Place, Lanes Vitamins, etc.
Managing a team of 25 people (Client Service) ensuring the smooth of campaigns – from
briefing designers and copywriters, to managing budgets.
Developing Digital Strategies and planning campaigns across all consumer’s touchpoints
Liaising with clients at a senior level on a day-to-day basis
Promoting the expansion of business with existing clients
Head of Technology / Partner at HAVAS Worldwide Digital
2016
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09/ 2012 - 06/
Developed Creative Digital storytelling concepts for multinational brands such as Ferrero,
Fiat, Durex, Libresse, MetLife, Mitsubishi, etc.
Designed & executed Digital Strategy plans for numerous brands.
Designed &implemented SEO & SEM strategies (Creation of Campaigns, Setup of
Keywords and Ad-Copies in Google Adwords and Facebook).
Applied UI/UX Wireframing & Prototyping techniques based on each project goals (e.g.
reduce bounce rate / lead generation / generate first time sales or re-purchases / increase
landing page conversions, etc.)
Generated detailed performance reporting of ad campaigns including SEM, Display,
Facebook.
Co-founder / Marketing & Product Development at Bubblebox
09/2012
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06/ 2016 -
05/2010 –
Co-founder and team leader of Bubblebox - the first intext online advertising platform in
Greece
Established new business with media shops / website networks / independent advertisers
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Organized and executed the overseas expansion and growth of BubbleBox Network in the
Saudi Arabia region (partnering with IKOO)
Led Product Development such as the introduction of new ad formats (socialBox)
Negotiated digital marketing budgets with Media Shops and direct advertisers.
Event & Marketing Manager at Graphopress Ltd.
05/2009
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Event & Marketing Manager of EPICA 2009 (European Advertising Awards) & ΕΒΓΕ
AWARDS ( Greek Design Awards). Both events are the most prestigious events in the
Greek & European Visual Communication Industry.
Managed the company's events
Responsible for all communication with the press and journalists
Closed deals with Sponsors and Media Partners
Marketing Communications - Public Relations. Punch Graphix Hellas
10/2006
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10/2006 –
09/1999 –
Led the marketing strategy and brand development for Greece, Turkey, Serbia, Romania.
Collaborated with the company's retail partners to create in-store promotions, sales and
marketing kits.
Developed Web sites, sales tools, demos and point-of- purchase material for the products
of the company.
Planned and organised exhibitions and road shows in Greece, Turkey and Romania
Organised press events and oversaw new product launches.
Monitored earned media and communications (newsletters for retailers and customers)
EDUCATION
University of Wales
BSc Hons in Business Administration
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University of Wales
10 Msc courses in Advertising
IT SKILLS & LANGUAGES
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UI/UX Tools: Balsamiq mock-ups, Sketch
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CMS Knowledge: Wordpress, Joomla, Drupal, Custom CMS (Accenture, etc)
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Excellent Knowledge of Google Adwords, Facebook Ad Platform (use of Power Editor),
Twitter Ads, etc.
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Analytics: Google Analytics, Adobe Omniture (SiteCatalyst)
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Various online heatmapping and A/B testing tools
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MS Office suite, Adobe Photoshop, Adobe InDesign, Corel Draw
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Basic knowledge and understanding of programming languages (PHP) and frameworks
(Symphony, Laravel)
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Excellent knowledge of third party email platforms (Mailchimp, Campaign monitor, etc) for
setting up campaigns and monitoring analytics
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Excellent knowledge of CPANEL & Plesk
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Languages Spoken: English (Fluent), Greek (Native)
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Use of Windows / Mac / Linux
INTERESTS
Sailing (Skipper Licence) , Cinema, Tennis, Travelling
VOLUNTEER EXPERIENCE
WWF – Volunteer translator (1995) for Caretta – Caretta
References available upon request
