Dimas R.Reina

Dimas Roberto Reina Martans -• 52 (871) 458 – 3475 LinkedIn Sales Manager Project Management | Product Development | Logistics Summary Qualifications Summary • Highly dynamic management professional with extensive expertise in logistics, supply chain, product development, project management, and sales within Food industry (Dairy, Produce, Poultry) and Banking industry. • Demonstrated ability and commitment to delivering top-quality products/services by ensuring compliance with quality control (QC) standards, industry best practices, and company policy. • Articulate, bilingual communicator with ability to manage and motivate teams, collaborate with colleagues, and build long-lasting customer relationships resulting in sales and revenue growth. Career Experience Chilchota Alimentos, Durango, Mexico 2009 – Present National Sales Manager Develop country-wide sales strategies including revenue generation and expense control plans. Oversee special projects, new market development and demand planning. Coordinate wholesale and retail sales and delivery routes. Ensure excellent customer service by facilitating training sessions to upskill team members. Spearhead marketing campaigns implementation. Monitor sales and marketing efforts to ensure achievement of targets. Implement sales and promotions. • • • • Contributed towards growth in sales, new markets, and customers, as well as cost-saving efforts in supply chain. Identified new market opportunities and developed new products based on market needs. Achieved company status of leader in fresh cheese market due to strategies implemented. Developed on line tracking system to monitor route, location, stock, sales, and prices. Domos Tierra, Durango, Mexico 2008 – 2009 Regional Manager Controlled daily operations of municipal and commercial collection of waste residuals. Coordinated supply chain management and logistics including traffic. Spearheaded preventative and corrective equipment maintenance. Oversaw landfill operations. Facilitated training for General Managers and staff. Formulated and implemented solutions. Ensured compliance with regulatory and quality standards. • • Succeeded in building new landfills based on all regulations required by authorities. Reduced vehicle maintenance costs by 50% by contracting with outsourcing specialized service shops. Tyson de Mexico, Durango, Mexico 2005 – 2008 Transportation & Warehousing Manager (2006 – 2008) Managed Fresh & Frozen logistics and distribution including demand planning. Controlled warehouse and inventory management. Oversaw transportation administration tasks. Coordinated country-wide delivery vehicles and routes. Ensured execution of preventative and corrective fleet maintenance. Conducted safety audits, ensuring compliance with Health & Safety (H&S) standards and regulations. • • • Coordinated interdisciplinary teams to implement process improvement projects to improve timelines from loading trailers to customer delivery. Reduced vehicle maintenance costs by 50% by contracting with outsourcing specialized service shops. Increased cost-effectiveness by subcontracting routes that give no payback because of empty return trucks. Page 1|2 Warehousing & Distribution Manager (2005 – 2006) Directed operation and administration of country-wide Distribution Centers. Developed and implemented strategies to ensure timely distribution of products. Managed inventory and rotation of fresh and frozen products by lot number and expiration date, ensuring adequate stock levels. Partnered with supplier to create packaging, storage, and labeling to aide inventory management. Maintained updated records of products and loads. Complied with regulations and certifications required to move loads from factories to final destinations. • • Established partnerships with warehousing companies to increase cost-savings. Championed hiring and development of team members overseeing facilities operations. Additional Experience General Manager, Grupo Monterico, Mexico Assistant Director, Grupo Financiero Banorte, Monterrey, Mexico Product Manager, Banco Continental de Panama, Panama Credit Cards Center Manager, Citibank, N.A., Panama Education Master of Business Administration Monterrey Institute of Technology and Higher Education, Nuevo Leon, Mexico Bachelor’s Degree in Business Administration Universidad Regiomontana, Nuevo Leon, Mexico Marketing Studies Universidad Católica Santa Maria La Antigua, Panama, Republic of Panama Professional Training Kaizen Network Black Belt Certification Program, Universidad Autónoma de Nuevo León (UANL) Master Course: Multidisciplinary Approach of Planning & Implementing Projects, Cadence Management Corporation Management Skills Development Diploma, Monterrey Institute of Technology and Higher Education Executive Leadership, University of Louisville Total Quality Management, Citibank, N.A. Languages Spanish, Native English, Advanced Page 2|2