DIKSHA JAIN
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OBJECTIVE
Seeking an exciting opportunity in an organization in the field of Marketing to exhibit my strengths and enhance my skills.
PROFILE
Marketing professional with an experience of over 3 years in aspects of Social Media, content, creative conceptualization, Market research, strategy, branding, promotional activities, lead generation along with Vendor Management and Data Analysis.
Sincere & diligent individual qualified M. Sc in International Business from Coventry University, U.K.,
With B.E. in Biotechnology from Visvesvaraya Technological University, Belgaum; determined to carve a successful & satisfying career in the industry.
Understanding of the most modern concepts, principles, analytical and problem solving techniques of International Business Management. Possess keen business acumen in analyzing and understanding business requirements, customer-value maximization and developing new business processes & revenue streams
Kept abreast of the latest developments in trends as well as administrative techniques in my field and move in consonance with changing times
PROFESSIONAL EXPERIENCE
1. THREEFOLD BUSINESS SOLUTIONS PVT. LTD. Oct 2016 – May 2017
Designation: Manager – Marketing
Market research/ Build the brand from scratch - get the word out in the market about the event.
Strategize online and offline marketing activities - promotional, lead generation, brand building
Data analysis & Management – Building the data of prospect speakers, delegates and Sponsors
Website development & management and content updates – in terms of creating via Wordpress, content management, page creations, blogs, social media integration, constant news updates, plugins etc
Email Marketing – Event promotion, ticket sales, blog, speaker announcement, lead generation etc.
Google ad words, search console, analytics, ads and other tools for SEO management
Social Media Management - Facebook, LinkedIn, Twitter
Conceptualization, merchandising, designing and printing of marketing collateral like Forum guide, Brochure, ads and event content creation,
Online event listings and PR activities
2. PEARSON CLINICAL AND TALENT ASSESSMENT
Nov 2012- March 2015
Designation: Marketing Consultant
Implement marketing projects and help in their conceptualization
Lead generation via email blasts, social media, customer interaction, advertisement and media opportunities
Market research to acquire new markets for expanding business
Data Analysis and management involving expansion and updating the marketing database
Execute promotional activities in trade shows, exhibitions and conferences aiming at tapping into sales prospects
Conceptualization, merchandising, designing and printing of marketing collateral like promotional literature, sell sheets, brochures etc
Maintain and update company websites with content regularly
Coordinate media buying and PR activities
Social media marketing on various platforms like LinkedIn, Facebook, Twitter, Yahoo groups etc
Vendor Management/ Payment processing (IBM software – Basware)
Website development on WordPress
Strategize monthly marketing activities for branding, lead generation and increased awareness of the products
3. SUBWAY, COVENTRY, U.K. (part-time during the course of study)
APRIL 2011 – JAN 2012
Designation: Asst Store Manager
Handled the store by managing the billing, accounts and inventory as well as delivery
Customer interaction and ensure customer satisfaction
Strategizing promotional activities in the store internally to increase sales
Store maintenance, training the new staff and improvising the people skills
EDUCATIONAL CREDENTIALS
M.Sc. (International Business), 2012 | B.E in Biotechnology, 2010
Coventry University, U.K. | Visvesvaraya Technological University, Belgaum
Intermediate (P.U.C), 2006
Mount Carmel College – Bangalore University
Computer Proficiency
SAP Basics, Presentation Software – Prezi, MS Office, Windows and Internet Applications
Project Undertaken
Design and discovery of novel therapeutic drugs against Helicobacter pylori gastro duodenal cancer by Insilco approach during the course of B.E. as a part of academics.
Academic Accolades
Participated in Global competition for a unique Business winning idea called Aspire in Global Business Opportunities.
Final Year Dissertation during Masters degree
India: An emerging market for biofuels
Date of Birth: 20th June 1989
Languages Known: English, Hindi, Kannada and Gujarati
Reference: Available on request