I am a qualified and proven Communications/PR Professional with 20+ years of experience working in the media production industry as a financial journalist and business editor and more recently as a PR/Communications Manager for small to large South African companies ensuring accurate and engaging brand messaging in line with corporate objectives.
My solid understanding of the integrated media landscape and a passion for research has led to successful communications campaigns across multiple media platforms through providing clients with a valuable resource of tailored, engaging content and innovative brand messaging to grow and strengthen market share.
AREAS OF STRENGTH
Commercial Awareness - Providing value-added/accurate information for the business/financial sectors.
People Management - Investing in relations for greater engagement, productivity and efficiency.
Quality Assurance - Ensuring quality, accuracy and consistency across media types and web platforms.
Journalism/Content Development - Reporting and generating content for increasing engagement.
Digital Marketing/Analytics - Analysing statistics and reader habits for aligning content to interest.
Communication - Reporting, writing, presenting at all levels with clarity, confidence and influence.
Editing/Sub-editing - Editing content, checking grammar and facts; writing attention-grabbing headlines, blurbs and captions; and revising subbed articles.