Diane Feliciano-Cruz
Has 8+ years’ experience in client relations and account management with record in maximizing business value
through service solutions sales. Has handled multiple clients and managed different project teams. Outgoing and
detail-oriented, proficient at building and maintaining professional relationships.
EXPERIENCE:
August 2019 – December 2020
Business Development Manager
Devtac CRM Inc.
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Acts as point of contact for new clients identifying business opportunities; and for assigned existing
clients to build and maintain successful relationships
Works with partner product teams and internal delivery team to close new business deals by
coordinating requirements; developing and negotiating contracts; and integrating contract
requirements with business operations
Collaborates with delivery team ensuring contracted project specifications are executed on-time and
as agreed
Works with company stakeholders to determine the most viable, cost-effective approach to pursue
new business opportunities.
Sept 2015 – August 2019
Senior Account Manager
GrowthOps (Asia Pacific Digital - Manila)
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Makati City
Seeks out future opportunities with clients in portfolio - Identifying new business initiatives with
existing clients across the company (and partners) products and services
Work with internal and external stakeholders to develop proposals that speaks to the client’s needs,
concerns, and objectives and to deliver outstanding results to clients
Manage the delivery of pitch documentations, ensuring every team member delivers their sections
on time, adhere to a cohesive narrative and delivers the information around timelines and budgets.
Manage operational relationships and ensures all work is delivered on brief and to the highest quality
while carefully managing client expectations - providing guidance and support regarding project
agreements and negotiate changes as required in support of the business.
Receive briefs from clients and translates them into internal requirements document for internal
stakeholders.
Responsible for tracking the success of every project and understand how to learn, optimize and
improve results for clients.
Leads Manila marketing team, handles multiple clients and manages different project teams- Business Development Manager- Account Manager
Aug 2014 – Sept 2015
Vendor Relations and Consultant Manager
Bolton International
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Tacloban City
BGC, Taguig
Empower consultants to become successful through the analysis of existing organizational issues and
the development of plans for its improvement.
Provides objective advice and expertise, and help consultants to develop any specialist skills that
they may need to be successful in their career.
Increased internal referrals through company-wide incentive program.
Grew vendor network by 200%, with good success rate of hired candidates, and maintained good
working relationships across vendor network, ensuring they are able to deliver quality endorsements
all the time and on time.
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Responsible for giving updates to vendor partners in terms of open requirements, status of
endorsements, and managing expectations in regards to the business’ needs.
August - November 2013
Account Manager
Bolton International
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BGC, Taguig
Acts as consultant to potential clients and a point of contact for client concerns.
Collaborates and coordinates with internal team to ensure client needs are met and/or exceeded.
Ensured complete understanding and compliance with all account specific requirements.
Understands client business needs, participates in solution development, and effectively
communicates recommended solutions.
June 2007- July 2011
Team Lead (Operations Supervisor)
Teletech
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Pasay/Cainta
Trained in TN, USA to lead the launch of the company’s new program – from training design until
operations delivery.
Provided leadership, support and guidance to 20 frontline staff in achieving and maintaining
productivity targets as set by client.
Assisted in the development of associates and stands as a positive role model - leading by example Ensured that staff is provided ample coaching and feedback sessions that will maximize their
contribution to the organization’s business goals.
Coordinated reporting of agent statistics to relevant Operations Manager- Trainer (Language Development and Product Specifics- Accent and Conversational English Coach
August 2005 - May 2007
Travel Specialist/ Subject Matter Expert
PeopleSupport Inc. (Phils)
Makati City
ADDITIONAL WORK EXPERIENCE:
Apr - Jul 2005
Jan - Mar 2005
Feb- June 2003
Ground Attendant
Freelance Graphic Artist
Travel Specialist
Asian Spirit Airlines
Dual Action Blender
PeopleSupport Inc. (Phils)
TRAINING:
December 2020 - Present
Social Media Marketing and Advertising Trainee
Department of Information and Communications Technology
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Iloilo City
Hands-on and online training aiming to increase people’s hireability through technical training
focusing on development and improvement of ICT skills and utilize it for employment opportunities
EDUCATION:- AB- Multimedia Arts (Dean’s Lister)
DLS-College of St. Benilde
* References available upon request.
Taft, Manila
