Diana Patricia Tafur--
OBJECTIVE:
I am passionate about being a Marketing, projects and International Trade Manager, and that is why I have
been trained as a Leader of either National and International business teams for more than 12 years.
Likewise, I have combined my Commercial passion with Project Management, participating as a leader in
Colombia as a Consultant for small and medium-sized companies. In addition, in countries such as Panamá in
the Canal Expansion from 2012 to 2016 and the Dominican Republic in 2017, tendering and executing the
first jaggery mill in that country.
I believe that in my field, the focus should always be to obtain the best customer experience and that directs
you to take the optimal actions to lead competitive multidisciplinary teams for operations directed to the
generation of a measurable culture of service.
Achieving a balance among creative vision, innovation, and high attention to detail to develop projects and
products, is one of my priorities to contribute to organizations.
HIGHLIGHTS Of QUALIFICATIONS
____
Years of Experience: More than 8 years certificated and 4 years as independent consultor.
Education\ Training: Industrial Engineer Degree (undergraduate) and International Business Degree
(Post graduated)
Technical Skills (hard skills): Inbound Marketing, B2B and B2C techniques, PMI and agile Projects.
Soft Skills: Leadership, teamwork, influencer, marketing and Sales Coach, enthusiastic, people
developer and Problems resolver.
Computer Skills: Microsoft Office tools, CRM software, Oracle Software.
Languages: Spanish (Native), English (Advanced) and Italian (Basic).
WORK EXPERIENCE____________________________________________________________
Head of Marketing and Sales
(March 2021 – Current)
Sanambiente Co, Cali, Colombia
• Lead the Marketing and Sales team for an annual budget of USD 3 MM.
• Inbound Marketing - CRM // B2B // B2C strategy.
• Control of the expense of each of the projects and the respective fulfillment of the deliverables to
companies
• Lead as Manager with the Design Thinking and Digital Marketing methodology, the strategic plan of
the company and new diversification of the portfolio.
• Management of international suppliers and agreements.
Project Manager
(March, 2018 – September 2018)
Chamber of Commerce of Cali, Colombia
I implement a Digital Marketing and dissemination strategy by capturing the target market with their
respective metrics.
I led the team of the sectoral social project USD 250,000 of Budget for 1000 entrepreneurs.
I controlled and guaranteed the Iteration methodology and the Business Process Management (BPM),
Schedule, Gantt, Milestones, Indicators and Project Control Board (Dashboard).
Direct Contact with international partners. (ONG CUSO Canada)
Business Executive - SENIOR (Proyecto CEA)
(June 2017 – February 2018)
Ethanol and Energy Group
• I met the minimum monthly sales and project budget of USD 200,000.
• I followed the international logistics of orders and deliveries.
• Coordinated the international tenders of the company - December 2017 CEA of the Dominican
Republic for USD 5.5 Million.
Head of Customer Service Project
(November 2016, March 2017)
Colombo American Cultural Center
• I led Customer Service and loyalty with a 75% of retention.
• I developed the Lean Service Project.
• I controlled being the leader of the QMS for the Customer Service area processes such as inventory
turnover, daily sales, indicators, monthly PQR's.
Special Projects Engineer
(February 2013, November 2015)
CENTELSA (Electrical Cables Manufacturer)
I managed and led the following sales contracts:
• GUPC Panamá Canal USD 20M. --- Project Manager
• Oceaneering USA / UK USD 1 to 5M
• TRECSA Guatemala USD 5M
• CNT Ecuador USD 1 TO 2M
• Paige Electric USA - USD 500Mil.
• Branch offices of Peru, Ecuador and Venezuela USD 1M
Sales Engineer
(April 2011 – January 2012)
Westarco (Welding Manufacturer)
• I met the minimum monthly sales and project budget of USD 50,000.
• I evaluated monthly the market share and competitors.
Administrative Assistant for Marketing Vicepresident
(October 2007 – March 2010)
FANALCA (Honda Motorcycles Colombia)
• I programmed and controlled the project and sales schedules defined to ensure the times and costs.
(95% executed on time).
• Negotiated with national and international suppliers, reducing claims by 25%. Inventories, daily sales,
indicators, monthly PQR's.
EDUCATION____________________________________________________________________
Bachelor Degree --- Industrial Engineering
(2001 - 2006)
University Javeriana, Cali, Colombia
Graduate Degree --- International Business
(2013 - 2014)
University Javeriana, Cali, Colombia
VOLUNTEER AND OTHER ACTIVITIES_______________________________________________
Volunteer of National Association for Industrial Engineering Students, Cali Colombia - -)
(Marketing and sponsorship research for activities)
ENGLISH TEACHER FOR COMPANIES - FULL INMERSION (for free)
First Play Academy
2019 - 2020
Other Certificates______________________________________________________________
FONADE (National Development Fund) - Evaluator of National Projects (contrator)
10 Projects (800 up to 3000 million COP) – 2016
Project Management, CENTELSA, 2014.
Team Management, CENTELSA, 2014
Financial Diploma - ICESI University, Cali, Colombia, 2010
SAP / ORACLE, 2010