Diana Navalayo

Diana Navalayo Social Media Virtual Assistant -- Professional Summary Resourceful and results-driven Social Media Virtual Assistant with extensive experience in managing online brand presence, content planning, and customer engagement. • Skilled at optimizing business pages across various platforms like Facebook, Instagram, X, YouTube, TikTok, and LinkedIn. • Adept at post scheduling, community management, basic graphic design, and interpreting social analytics to improve engagement. • Proficient with Canva, social scheduling tools like Hootsuite, and CRM platforms to streamline campaigns and build brand visibility. Professional Experience: Social Media Associate| Shupav Digital (January 2025 to July 2025) • Designed and scheduled weekly content using Canva and Trello calendars, which boosted engagement by 35%. • Coordinated content planning sessions and created monthly social media calendars in Airtable. • Executed outbound outreach across email, phone, and social media platforms, resulting in a 25% increase in lead conversion rates. • Responded to high-volume inbound inquiries, qualifying prospects and converting them through discovery calls. Operations Associate| Hotpoint Appliances Limited (August 2020 – November 2024) • Managed inbound messages and post comments across platforms, responding within 24 hours to improve community trust. • Maintained a 98% customer satisfaction rate by proactively managing post-inquiry support and order follow-ups. • Executed cold email outreach campaigns, refined messaging through A/B testing, and improved Click Through Rate by 30%. • Surpassed monthly sales targets consistently, contributing to a 20% departmental revenue increase. • Maintained a 98% customer satisfaction rate by proactively managing post-inquiry support and order follow-ups. Outbound Sales Associate |Sani Extra Repossession Company (Jan. 2019 – April 2019) • Supported email campaign outreach and tracked analytics using Facebook Ads Manager and Instagram Insights. • Managed inbox communication and used labeling systems to sort customer feedback and social mentions. • Recovered over 60% of dormant accounts through consistent follow-ups and CRM-triggered outreach sequences. • Analyzed engagement and response trends to refine targeting strategies, boosting lead conversion rates by 25%. Key Skills: · · · · · · · Content Planning & Post Scheduling A/B Testing & Community Management Social Media Analytics Basic Graphic Design, Canva Inbox Management & Follow-Up Systems Inbound & Outbound Lead Handling Customer Engagement & Rapport Building · Metrics Tracking, A/B Testing, Analytics · Workflow Optimization & Task Prioritization · Continuous Learning & Feedback-driven Improvement · Remote & Asynchronous Collaboration · G-Suite, Notion, Slack, Asana, Airtable, HubSpot Technical Skills: Project & Workflow Tools: Asana, Notion, Airtable, Trello CRM & Communication: HubSpot, Salesforce, Outreach, ZoomInfo Communication & Scheduling: Gmail, Slack, Calendly, Google Meet Automation & Marketing: Zapier, Calendly, Hootsuite, Google Analytics Education: • BSc. Economics & Statistics | Laikipia University Certifications: • • • • • Digital Marketing & Ecommerce-Coursera (In Progress) Virtual Assistant| ALX Program Data Analytics |Coursera Workflow Specialist| Asana Academy AI Essentials |LinkedIn Learning Page 2