DIANA NADA
102 Searle Avenue, Toronto, ON M3H 4A7
+1 (647) - |-
Personal Statement
I am a digital marketing professional with over six years of B2B and B2C marketing experience within
forex, asset management, public sector, intellectual property, and fintech. My expertise lies in inbound
marketing, search engine marketing, marketing automation, and social media marketing.
Key Skills
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MailChimp, ActiveCampaign, Pardot, and Dotmailer email automation programs
Website Development (HTML and CSS)
Website and Content Management (Wordpress, Hubspot, and OpenText)
SEO and SEM Optimisation (Google Adwords-certified)
Social Media Management (Facebook, Twitter, LinkedIn, Google+)
Community Management (Blog and Online Forums)
Web Analytics (Google and Zimbra Analytics)
Employment History
Digital Marketing Manager, Alterna Bank, Toronto, ON
(October 2016 – Present)
Alterna Bank is the first digital bank operating nationwide by a credit union in Canada.
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Led a corporate rebrand campaign that included a new website, development of new digital
assets, social media strategies, and marketing automation strategy for client retention using
Salesforce and Pardot
Worked in partnership with Google for the launch campaign of Canada’s first end-to-end
digital mortgage application by managing search (SEO/SEM), display, and video ads with
Google Adwords and Facebook advertising
Developed a reporting dashboard to properly track all efforts and monitor success across
various channels of the marketing funnel
2017 Winner of the Canadian Credit Union Association’s marketing award for coordinated
campaign (‘Winter Investment’ campaign, 2016)
Marketing and Events Manager, Aistemos, London, UK
(October 2015 – August 2016)
Aistemos is an analytics and consulting company that specializes in intellectual property with its core
business intelligence SaaS tool, Cipher.
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Developed the B2B marketing strategy with an emphasis on lead generation through inbound
marketing, content creation, events/webinars, and SEO
Managed all email marketing campaigns by designing HTML email templates, copywriting
content, and measuring KPIs for maximum optimization of lead generation campaigns
Rebranded the website and assisted with the front-end development to reflect the main
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product, Cipher, leading to a 26% decrease in bounce rate and 30% increase in traffic within
3 months
Managed website efforts by developing landing pages, microsites, and web content while
executing A/B tests and ensuring they are SEO-optimized
Worked closely with the Sales and Strategy teams to curate content such as white papers,
case studies, Cipher Snapshots, and videos using Adobe Photoshop, InDesign, and Premiere
Digital Marketing Officer, Big Lottery Fund, London, UK
(September 2014 – October 2015)
The Big Lottery Fund is the National Lottery’s largest fund distributor, awarding 40% of funds raised
towards health, education, environment, and charitable purposes throughout the UK.
● Managed and optimised all email marketing campaigns using Dotmailer for all country offices,
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achieving an open rate of over 34% compared to the industry average of 22% and a
click-through rate of 25% compared to an industry average of 11%
Developed the engagement plan for the launch of the new Online Community forum, acquiring
600 members within the first two months
Worked with External Relations and (4) country Communications teams to introduce analytic
reporting with the use of Google Analytics
Worked closely with the Digital and Content & Editorial teams to ensure all digital content are
SEO-optimised and properly promoted across all our social media channels
Oversaw all A/V and webinars for the entire organisation, working with Funding and Early
Contact teams to create engaging content for potential and current applicants
Organised projects involving external agencies, overseeing projects in customer research and
user experience
Senior Marketing Associate, Sprott Money Ltd., Toronto, CA
(June 2013 – September 2014)
Sprott Money Ltd. is a division of Sprott Inc., a leading Canadian alternative asset management firm
and specializes in physical precious metals.
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Managed email marketing strategy with the use of Mailchimp, increasing company
e-newsletter’s organic subscriber rate by 124.5% within 12 months and increasing click rate to
web pages by 15% compared to a 12% industry average
Created and optimised various content on the website including articles, white pages, and
literature with HTML on Wordpress
Revamped SEO and SEM strategies, moving the website to the first page for organic Google
search results in Canada, which led to a 20% increase in online leads within 6 months
Improved website KPIs within a 6-month content strategy revamp: Traffic increased by
59.92%, New Users increased by 60.52% and Pageviews by 119.12%
Produced two interview podcasts, Ask the Expert (YouTube) and Weekly Wrap Up
(Soundcloud), with the most popular video achieving 30,000 in views
Organised and developed content marketing plans for conferences, trade shows, seminars,
and webinars to increase brand awareness within the precious metals industry
Junior Marketing Associate, Sprott Money Ltd., Toronto, CA
(July 2012 – June 2013)
● Set up the Sprott Money Blog and fostered affiliate relationships with other company divisions,
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websites, blogs, and industry experts
Developed individual content plans to increase engagement among social media, increasing
Twitter following by 54.1%, LinkedIn by 27.3% and YouTube by 87.7% within 6 months
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● Produced content and wrote blog posts, company updates, and press releases
● Prepared w
eekly/monthly reports on web and social media performance by monitoring it
through Google Analytics, Marketo, Buffer, and Hootsuite
● Developed marketing strategy for the Canadian Storage Program launch, holding $5 million in
assets within its first 5 months
Marketing Assistant, Continental Currency Exchange, Toronto, CA
(September 2010 – July 2012)
Continental Currency Exchange specialises in foreign exchange and payment solutions to individuals
and businesses.
● Compiled research and SWOT analysis on companies, assessing competitors and their
promotions
● Assisted managers in advertising and marketing projects creating proposals banners,
pamphlets, and newsletters
● Created surveys distributed to clients, in order to compile market research identifying areas of
development to improve customer relations
Education & Certifications
Google Adwords
(August 2017)
Google Adwords Certification
HubSpot
(July 2017)
● Inbound Marketing Certification
● Email Marketing Certification
University of Toronto
(January 2013 – April 2014)
Post-Graduate Certificate, Digital Marketing Management
● Search Engine Marketing
● Social Media Strategy
● Social C
RM
● Foundations of Digital Marketing
George Brown College
(January 2014 – April 2014)
Graphic Design for Social Media
Humber College
(September 2012 – December 2012)
Social Media for Public Relations
University of Toronto
(September 2007 – April 2012)
Honours Bachelor of Arts, Political Science and Sociology
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