Diana Fernandez

DIANA FERNANDEZ CONTENT MANAGER/ CONTENT SPECIALIST LICENSED TEACHER 10+YEARS OF EXPERIENCE CORE SKILLS Content planning, production, editing, publication, and optimization (blogs, social media posts, EDM, PR, and web/ad content) Basic technical knowledge of Drupal, WordPress, and web publishing; Hands-on experience with Salesforce, WhatCounts, and OneSignal On-page optimization, keyword search, and inter-linking Social media management and community engagement Team lead and collaboration with content creators Copywriting and copyediting experience Understanding of SEO best practices and analytics EMPLOYMENT HISTORY Production Content Specialist and Publisher Investing News Network - January 2021 to present Creates content for marketing collaterals including but not limited to company profile announcements, CEO interview briefs, and social media tweets. Manages new content updates and publishing across multiple content management platforms. Manages all digital content, requiring the manipulation of text pieces, video, pdf, images, associated graphic assets. Format content on websites and updating links Inputs contract details and managing inventories Edits. publishes, and formats email marketing campaigns and other campaign collaterals Conducts content analytics for monthly campaign summaries Liaises with clients on content and brief approvals and edits Content and Community Manager Gobear Phils I February 2017 - January 2021 Develops content strategy aligned with short-term and long-term marketing targets Collaborates with marketing and design teams to plan and develop site content, style, and layout Creates and publishes engaging content and liaise with content writers to ensure brand consistency Edits, proofread, and improves writers’ posts, and optimizes content according to SEO best practices Uses content management systems to analyze website traffic and users engagement metrics DIANA FERNANDEZ CONTENT MANAGER/ CONTENT SPECIALIST LICENSED TEACHER 10+YEARS OF EXPERIENCE EMPLOYMENT HISTORY Reporter/Sub-Editor Gulf Property Magazine, Dubai, UAE I Aug 2015 - Feb 2017 Collects, verifies, and analyzes thoroughly newsworthy information. Cover events and conduct interviews Plans, edits, and writes stories and articles to be published Makes editorial decisions with reasonable speed and communicating them Develops story and content ideas according to the publication’s style and editorial policy Handles magazine layout and printing Assistant to the General Manager Lootah Group of Companies, Dubai, UAE I Aug 2013 - Feb 2015 Prepares manager schedules and meetings Performs various administrative tasks, including answering emails, scheduling meetings, and making travel arrangements. Coordinates tasks and schedules of engineers, workers and site works Assistant Principal English Teacher (Private and public schools) Journalism coach- Dagupan City National High School / St. Albert the Great School CHARACTER REFERENCES LEVI CANTOR Marketplace Head, GoBear Phils- PETER JUAN Executive Director - Socialyse- ACADEMIC BACKGROUND University of the Philippines College of Mass Communications Graduated with a degree in Mass Communications Major in Journalism Professional License Holder: Secondary Education CONTACT INFORMATION Home: Blk 312, Lot 8, Milkweed St., Barangay Rizal, Makati City Mobile Number:- Email:- Civil Service Eligible LINKS TO PUBLISHED WORKS Articles on Real Estate - Dubai, UAE Articles on FinTech, Banking, Personal Finance - Singapore/Philippines Articles on Investment, Mining, Tech, Life Science, Cannabis - Canada / Australia