PROFESSIONAL EXPERIENCE
DIANA
DA SILVA
Mind the Muck | January 2017 - Current
Owner | Sales & Marketing Consultant & Implementer
•
Developing & implementing a variety of sales and marketing programs on behalf of
startups, soleprenuers, entrepreneurs & small businesses
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Handling process creation, streamlining, optimization & management
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Mind the Muck: Admin, Accounting, Sales, Marketing & Operations
Business Development Bank of Canada | March 2016 - Current
External Business Consultant
Sales Impact & Follow Up Programs:
Winnipeg
Manitoba
Canada
•
Delivering the BDC Sales Impact program with the client by: Running development
meetings, researching solution options, presenting results & recommendations,
developing sales programs & plans, metric/KPI creation & implementation, creating
unique processes & tools based on the clients’ needs, CRM assistance
•
Implementing Sales Impact recommendations in Follow Up program including:
Marketing support, sales training/coaching, management training, CRM
implementation, revenue & target setting, pipeline management, &
process improvements
Exponential Sales | May 2008 - January 2017
Co-Owner | VP of Operations & Marketing
Marketing:--
•
Developed, implemented & continuously evolved cost effective multilength
marketing strategies & plans for Exponential Sales & its’ clients
•
Developed & continuously evolved marketing campaigns for Exponential Sales & it’s
clients which included direct execution of marketing activities (graphic design,
material development, copy writing & content, social media management, SEO,
website improvements, website mockups, etc.)
•
Management of Expo team as well as client teams to reach marketing targets & goals
Business Process Engineering:
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Executed in depth client assessments with of their entire sales & marketing
operations including sales & marketing process mapping & optimization
•
Created custom recommendation plans explaining clearly the areas of improvement
& reasoning
•
Created straightforward tactical plans that broke down projects into achievable steps
that could adapt & scale as needed
•
Managed the delivery of Exponential Sales services, keeping client management
informed & involved every step of the way
•
Assessed CRM options for best fit & implemented including customizations, creating
training documents, training staff & ongoing CRM management
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Analysis & Research:
DIANA
DA SILVA
•
Defined analysis & research requirements, processes & goals of various client
projects
•
Researched, reported & presented on: Market trends, technology advancements,
client competitors, website analysis, marketing strategies & results, etc.
•
Provide client full company analysis in the areas of: HR, marketing/sales strategies,
strategic planning, CRM and process systems, marketing/sales targets, marketing/
sales campaigns, market research, marketing/sales materials, etc.
•
Creating custom client sales training manuals and supporting document
Other Responsibilities:
Winnipeg
Manitoba
Canada
-
•
Provided job descriptions, recommendations on team restructuring & assisted in
hiring for recommended job roles
•
Hired, trained & managed Exponential Sales staff both onsite & remote
•
All bookkeeping responsibilities for Exponential Sales including development &
management of budgets for Exponential Sales & some of its’ clients
MCNA | July 2011 - August 2012
Member Services Manager
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Liaison between association members, MCNA team & board
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Managed multiple events including annual awards gala
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General marketing duties such as graphic design, website management, promo/
contest creation.
The Information Forge Inc. | August 2007 - May 2008
Sales & Marketing Director
-
•
Closed first sale 8 months sooner than expected
•
Developed, implemented & evolved cost effective multilength growth strategies &
marketing plans
•
Redesigned & rebranded marketing materials to reflect the company vision & values
•
Managed the CRM system
•
Monitored existing clients for satisfaction with product & service levels
•
Developed long term respectful relationships with clients & potential clients
•
Monitored competition & industry regarding industry norms, market shifts &
emerging trends
EDUCATION & TRAINING
Red River College | Business Admin Diploma - Accounting | January 2006 - April 2007
Applied Multimedia Centre | Multimedia Communications Diploma | Oct 2001 - Oct 2002
References available upon request
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