Diana Auma
Nairobi, Kenya • - •-•linkedin github
WORK EXPERIENCE
___________________________________________________________________________________________
ABW Marketing, Nairobi, Kenya
4/2024 – present
Empowering brands to connect and grow through creative marketing solutions
Web Developer & Digital Marketer
● Architected and optimized responsive websites with HTML, CSS, and JavaScript, achieving a 20% increase in site
performance and significantly improving user satisfaction across multiple platforms and browsers.
● Employed React.js proficiency to architect interactive web applications, resulting in a 25% escalation in site
interactivity. Leveraged front-end frameworks to enhance user engagement and elevate the overall user experience.
● Partnered with UX/UI designers to implement visually appealing and intuitive designs, contributing to a 25%
increase in positive user experiences. Ensured brand consistency and adherence to design principles underscores my
commitment to delivering high-quality web solutions.
● Drove testing and debugging efforts to identify and resolve issues, guaranteeing the delivery of high-quality web
applications. Resulting in a 15% reduction in bugs and a marked improvement in overall application reliability.
● Drove a comprehensive digital marketing strategy that increased website traffic by 40% and generated $200k in
sales within six months by leveraging SEO, PPC, and targeted content creation.
Skool Pesa, Nairobi, Kenya
02/2023 – 3/2024
Building Trust and Transparency in School Fee Payments
Regional Sales Representative
● Cultivated relationships with the marketing and sales departments, increasing customer service value by 50%.
Analyzed sales data from 47 designated territories that helped evolve sales strategies.
● Exceeded monthly sales targets by bringing 15 new clients on board within a month. Received Sales Representative
of the Month Award 12 times owing to constantly meeting sales goals.
● Took charge of 2 data analysis projects, examining customer feedback and market trends to provide insights for
decision-making.
● Participated in the launch of a new product line by collaborating with the research and development team and
providing basic technical support to more than 1,000 customers encountering software issues.
● Collaborated with the IT department to escalate complex technical problems, and maintained a strong understanding
of company products and services to answer customer inquiries effectively, improving customer satisfaction by
50%.
● Designed a training program for the customer service team, resulting in a 25% reduction in response time and an
increase in customer satisfaction scores. Enhancing the efficiency of the team and elevating the quality of customer
interactions.
Projects
Career training and practice, 5 projects displaying my web developer skills.
Web Developer, Information Technology & Digital Marketing
● Parcel-sending Website (Ruby on Rails and React): Designed and deployed a user-friendly parcel-sending
website using Ruby on Rails and React, serving over 2000 users. Added features such as parcel tracking, rate
calculation, and secure payment processing, enhancing efficiency and user satisfaction.
● Regression Testing and Project Status Reporting: Held a pivotal role in conducting regression testing for web
applications, identifying and addressing over 750 issues within the first 12 weeks of employment.
● IoT-enabled Smart Store Infrastructure: Deploy IoT sensors and smart devices throughout the store to collect
real-time data on foot traffic, inventory levels, and customer behavior.
● Interactive Job Board Website: Conceptualized and developed an interactive job board website aimed at
improving hiring effectiveness and reducing time-to-hire by 25%.
● Social Media Integration and Influencer Marketing: Implement social media integration features within the
store and leverage influencer marketing campaigns to expand the store's digital reach by 43% and attract new
customers.
EDUCATION
____________________________________________________________________________________________________
Azubi Africa, Remote
11/2023 – Present
Certificate — Front-end Development
Moringa School, Nairobi, Kenya
Certificate — Software Development
04/2022 – 11/2022
Kenyatta University, Nairobi, Kenya
Bachelor of Science — Statistics and Programming
09/2017 – 12/2022
SKILLS
____________________________________________________________________________________________________
Web Development: Ruby (Advanced), JavaScript (Experienced), jQuery, React, Typescript, Python, R Programming, SQL
Techniques: Frameworks, Responsive Design, Version Control, Web Performance, Command Line, Database Management
Data Analysis: Excel (Data Manipulation), Power BI (Data Visualization), Tableau, R, Python (Machine Learning)
Sales & Marketing: Good Communication, Product Knowledge, Time Management, Content creation, Digital Marketing
References
____________________________________________________________________________________________________
Timona Jahra: +1 - , Email:-
