Diana A.

Diana Abdullah SEO Content Writer & Marketing Support Specialist Research & Writing • Executive Support • Communication Management Email:-https://www.linkedin.com/in/diana-abd/ A results-driven communication professional with over 15 years of experience in corporate communications, having worked with leading global brands such as Samsung, Volvo, Unilever, U Mobile, AMD, SMC, Avaya, and American Express. My career has evolved to encompass roles in content creation, SEO writing, strategic communications, and executive support, allowing me to blend creativity with organisational expertise. I have successfully collaborated with clients across diverse markets, including the US, UK, Australia, Germany, Japan, and Singapore, and am now focused on expanding my reach into new sectors and regions. With a strong foundation in SEO content writing, communications strategy, and administrative support, I excel at delivering compelling content and ensuring seamless communication across various platforms. A meticulous, self-motivated professional, I thrive in fast-paced environments and am committed to delivering high-quality results with attention to detail. Content Writing: • Newsletters • Website content • SEO-optimised blog posts • News articles • Press releases • Speeches • Proofreading and editing • Captions • Translations (Bahasa to English) • Guidebooks: Destination guides, ship guides, hotel guides, etc • Short form content: Webstories Executive Support: • Administrative tasks • Client & customer support • Financial support: Invoice matching, basic bookkeeping • Appointment scheduling • Database management, records & catalogues • Canva, Mailchimp, HubSpot, and Elementor • Calendar and schedule management • Social media management (Instagram, Pinterest, Twitter, Facebook, etc.) Skills & Strengths: • Self-driven, organised, and excellent time management skills • Strong multitasking ability and focus in high-pressure situations • Communicative, open to feedback, and eager to learn • Trustworthy, reliable, and efficient • Capable of managing multiple priorities and meeting deadlines with precision • Adaptable, responsive, and responsible • Fluent in English (written and spoken) • High attention to detail with a quality-driven approach WORK EXPERIENCE Head Content Writer and News Editor • Travel Pursuit UK - A Travel Trade Portal • September 2020 - Present ● Write and publish 4-5 high-quality, engaging news articles daily ● Research, compile, write, curate images, and publish destination guides, ship guides, promotional articles, web stories travel tips for publication on travel-pursuit.co.uk ● Design and distribute daily email newsletters tailored to the travel trade audience ● Create compelling content across multiple formats, including web stories, social media posts, destination guides, ship guides, hotel guides, email campaigns, announcements, promotional materials, and website copy ● Apply SEO best practices to optimise content visibility and drive traffic ● Manage content creation and updates through content management systems (CMS). Personal Assistant to Chairman • Real Estate Bali & Kalimaya Villas • September 2015 - Present (Part-Time Position) ● Provide administrative support contact for property agents & potential customers ● Screen emails, inquiries and requests, and handle or redirect them when appropriate ● Manage social media accounts including Facebook & Instagram ● Write, design and distribute newsletters to property agents whenever required ● Write blog posts and articles for the company and its properties ● Assist with staff recruitment whenever needed ● Prepare invoices, receipts and manage cash flow via simple bookkeeping. Content Writer & Managing Editor • Baliplus Magazine • August 2015 - January 2019 ● Leading the magazine’s editorial direction, crafting engaging content and managing content calendars ● Managed the magazine’s entire content lifecycle from ideation to publication for print, website, email newsletters, and social media ● Writing and overseeing the creation of daily articles, newsletters, social media posts, and review articles ● Cultivated a strong online presence by developing and managing engaging social media content, driving audience growth and interaction ● Maintained the highest editorial standards by meticulously fact-checking all content and ensuring its accuracy and journalistic integrity. SEO Content Writer • Island Media Management • May 2018 - November 2024 • Conduct in-depth research and write SEO-optimised blog posts for clients across diverse industries on topics including travel services and tourist attractions, car and motorbike rental, the F&B industry, diving trips aboard phinisis and boats in Raja Ampat & Banda Neira, the Bali villa market, wildlife and marine life, and sustainability, conservation, and responsible travel • Create compelling, well-researched content that is strategically optimised for search engine visibility while delivering valuable insights that resonate with the target audience • Adapt writing style and format to suit the unique needs of different industries and audiences, ensuring content is engaging and relevant • Ensure consistency in tone and brand messaging, maintaining alignment with each client’s voice and values across all content. Corporate Communications Manager • Realmild (Malaysia) Sdn Bhd • November 2012 - June 2015 ● Manage all internal and external communications, including public relations, media relations, government relations, and internal communications ● Oversee the management of events and exhibitions, ensuring successful execution, including LIMA & GPEC ● Supervise and coordinate with all team members, agencies, and vendors to ensure seamless communication operations ● Collaborate closely with top executives to align communications strategy, execution, and messaging across the organisation ● Ensure consistent and accurate messaging through corporate communications tasks such as copywriting, editing, and proofreading for all internal and external materials ● Actively participate in and lead on-ground marketing and business development initiatives on behalf of the company ● Key milestones achieved include rebranding the company from Realmild (M) Sdn Bhd to Radimax Group Sdn Bhd and establishing the company’s new corporate identity ● Successfully created the company’s website, corporate profile, and official corporate materials, including corporate gifts and merchandise, which were previously nonexistent. Personal Assistant to Director, Group Corporate Services • Realmild (Malaysia) Sdn Bhd • November 2012 - June 2015 ● Organised and maintained appointments, incoming emails, calls and other correspondences ● Screened phone calls, inquiries and requests, and handled them when appropriate ● Attended meetings and ensured management readiness and preparation ● Coordinated travel and accommodations ● Assisted with board papers for Executive Committee meetings including meeting agendas, points to note and budgets ● Managed and liaised with third-party vendors for orders of company merchandise, booklets, uniforms, corporate gifts, etc ● Planned and executed corporate events on behalf of management i.e. site visits, dinners, off-site meetings ● Assisted with managing, planning and executing international exhibitions and other corporate functions. Public Relations Manager • Edelman (Malaysia) Sdn Bhd • June 2011 - June 2012 ● Managed client relationships and developed tailored PR strategies, overseeing media relations, content creation, event coordination, and crisis management to enhance clients’ public image and brand presence across multiple platforms ● Executed the above for clients Samsung Malaysia (across 8 business divisions, including Mobile & Tablets, Camera, Smart TV, Home Appliances, Computers & Laptops, CSR, and Corporate) and U Mobile ● Lead client briefings, new business meetings, and the preparation of communications and media proposals ● Oversee the compilation and preparation of detailed reports on a monthly, weekly, and bi-weekly basis ● Actively participate in and drive on-ground media activities for both the agency and clients, such as media interviews, press conferences, roundtables, luncheons, briefings, product launches, and seminars ● Manage team synergies and ensure timely execution of all communication tasks and projects. Marketing Communications Manager • MBF Cards (Malaysia) Sdn Bhd • May 2010 - November 2010 ● Oversee all aspects of Marketing Services, including product conceptualisation, strategic direction, and execution of advertising, public relations, events, branding, and social media initiatives. ● Provide strategic input on marketing campaigns and ensure alignment with overall business objectives. ● Manage relationships with external third-party agencies, ensuring seamless collaboration and high-quality deliverables. ● Develop and execute comprehensive communication plans, including copywriting, editing, and proofreading to maintain consistency and clarity across all platforms. ● Ensure effective team coordination and manage project timelines to guarantee the timely and successful execution of marketing initiatives. ● Manage key products, including VISA Infinite, Budimas Charity Card, Got Score Win Cash & Cars, MoneyTalkz, Power BT, and Power Cash. ● Monitor and evaluate the performance of marketing campaigns, adjusting strategies as needed to optimize results and ensure brand consistency. FREELANCE PROJECTS: Past & Present • Top End Car Wash Brothers — Darwin, Australia Bookkeeping, administrative and accounts support for an Australian car wash business. • Flights Machine — Flight Deals, Salt Lake City, USA Supported marketing initiatives and customer engagement for a US-based flight deal platform. • Silverton Audio — Audiobook Publisher, Oregon, USA Copywriting and marketing efforts for audiobooks. • Writer and Assistant to Andrea Dixon — Author and Editor, England & Australia Writing, editing, and administrative support for a published author. • Freya Augustin — International Business Coach, Japan & USA Research, writing and administrative assistance for a business coaching professional. • Island Media Management — Digital Marketing Agency, Bali, Jakarta & Australia SEO content writing for a diverse range of clients across various industries. • Middleton Manning — PR Agency, Australia & Bali Media relations and communication for various PR campaigns. • MPG Bali Visa Services Content writing and social media marketing for a Bali visa agency. • Prime Plaza Hotel Sanur & Prime Plaza Suites Sanur - Bali Content writing for both hotel websites, social media captions and monthly newsletter. • Adiwana Bisma Ubud - Bali Content writing for hotel website and blog. • Alpha Hotel Management - Bali Content writing and website creation for a prominent Indonesian hotel group. Hotels: • Bali Online Door-To-Door Groceries Developed marketing strategies and managed customer communications for an online grocery service. • Fantasy Events Bali Content writing and marketing initiatives for various clients in Bali. • PT Real Estate Bali Property management tasks and client communications. • Puri Asia — Villa Management, Bali Content writing, administrative tasks and guest relations for luxury villas. • Socialista Media — Digital Marketing Agency, Bali & Jakarta Content creation and social media management for a digital marketing agency. • Tlaga Singha — River Country Club, Ubud, Bali Content writing for a luxury river club. • Villa Kalimaya — Seminyak, Bali Content writing, bookkeeping, administrative support and guest services for a luxury villa. • Villa Berawa — Canggu, Bali Content writing and social media marketing for a boutique villa. • Villa Shaya — Canggu, Bali Content writing and marketing initiatives for a high-end villa. EDUCATION Malaysia Institute of Integrative Media - B.A. Journalism | 09/2003 British Council - Business English | 12/2004 TOOLS & SOFTWARE • • • • • • • • Microsoft Office – Word, Excel, Powerpoint Google Workspace Canva Mailchimp Wordpress Elementor Hubspot All Social Media Platforms - Instagram, Facebook, Pinterest, Twitter, etc CERTIFICATIONS Reuters Digital Journalism | 12/2023 IELTS - TOEFL | 07/2009 - Total score of 106 - Reading: 29/30 - Listening: 29/30 - Speaking: 23/30 - Writing: 25/30 Bursa Malaysia Finance Communications (2004) Bursa Malaysia Listing Requirements (2004) Sijil Pelajaran Malaysia (SPM) (1999)