Dhwani Desai

Dhwani Desai - ·-· www.linkedin.com/in/dhwani-desai-ab713661 SKILLS Team Management Copywriting and Editing Reporting Web Content Writing Digital Media Content Strategy SEO Writing Proofreading Creative Writing WordPress MoEngage Netcore Publications Ideation Marketing PROFESSIONAL EXPERIENCE Hindustan Times OTTplay (Bengaluru) Oct 2022 - Aug 2024 Copy Editor Edited 20-50 copies (news articles, film and series reviews, web stories) a day from reporters across the country by providing constructive feedback, resulting in increased online hits Wrote opinion pieces, film and series reviews, exclusive interviews, and web stories, keeping SEO guidelines in mind to ensure Google ranking and online hits Worked with the Sales team to edit and publish advertorials to meet set targets Designed and put together content for the weekly newsletter for the entire database Bangalore Times, Times of India (Bengaluru) Feb 2022 - Sept 2022 Consultant Edited close to 10 copies a day, reworked headlines, and chose relevant pictures and other elements, such as additional information boxes. Also oversaw the layout of the pages of the entire edition to make it more user-friendly and appealing Wrote feature stories on a range of topics relevant to the city Edited content for advertorials and coordinated with the salesperson to ensure that the message is delivered in an impactful manner with zero errors HerKey, formerly JobsForHer (Bengaluru) May 2019 - May 2021 Managing Editor Oversaw and planned B2B and B2C communication across all platforms Ensured a high Customer Satisfaction Score of 9/10 every quarter Spearheaded successful campaigns for B2C and B2B events to increase turnover by 18% Set quarterly goals and targets for each team member and guided them on how to meet their goals. This improved the team’s performance and that of the organisation Mentored team members and interns. Three team members were promoted during my tenure Bangalore Times, Times of India (Bengaluru) Aug 2013 - May 2019 Assistant Editor Wrote exclusive hyper-local feature stories on a range of stories relevant to the city, many of which made an impact in terms of action taken by the civic authorities and raising awareness Edited content for advertorials and coordinated with the salesperson to ensure that the message is delivered in an impactful way with zero errors Copy-edited articles by other reporters, planned the layout for the pages of at least two editions each day, and picked relevant and interesting stories to increase readership Planned and executed offline events to boost the brand's image Mentored juniors by giving them constructive feedback to make them assets to the company Postnoon (Hyderabad) Oct 2012 - July 2013 Chief Sub Editor Edited copies to make them error-free and eye-catching Planned the layout of the pages for each edition to ensure it looked good and that the stories used were relevant and impactful Involved with the planning of the launch of the Bengaluru edition Deccan Chronicle (Bengaluru) May 2010 - Sept 2012 Senior Sub Editor Picked stories for and edited content for Page 1 and the Nation and International pages to make sure the entire edition made an impact and carried the most important news articles Designed each page on Quark Xpress, keeping in mind that the most important stories are highlighted Times of India (Chennai) Nov 2009 - May 2010 Senior Sub Editor Edited copies to make them comprehensive and better to read Planned and designed the layout for the City, Nation, and International pages, prioritising the biggest stories of the day Covered local events of importance and interviewed celebrities, which is not expected of subeditors News 9, TV9 (Bengaluru) Jan 2009 - Oct 2009 Bulletin Producer Oversaw all the content for an average of 9 bulletins a day, making sure that all breaking and important news were incorporated Copy edited, packaged, produced and voiced news stories for timely execution Mentored new recruits on aspects like the scripting and packaging of news stories. Most of them went on to do well in the organisation CNN IBN (Mumbai) Oct 2008 - Jan 2009 Intern Reported on the field during the Mumbai 26/11 attacks, assisting reporters with collecting important and pertinent information for breaking news stories Accompanied reporters and gathered information to add value to news stories Dainik Jagran City Plus (Bengaluru) Dec 2007 - Oct 2008 Reporter Reported on the East Bengaluru community at the grassroot level, meeting people and understanding the issues to highlight them. Some stories even resulted in action taken by the local bodies Filed an average of 5-6 indepth stories for the weekly newspaper and even took pictures for the same EDUCATION Bachelor of Arts (2005 - 2008) Majors: English, Journalism, Psychology Mount Carmel College, Bengaluru GCE A Levels (2001 - 2003) Visa Oswal Girls Secondary School, Nairobi GCE O Levels (2000 - 2001) Arya Vedic School, Nairobi LANGUAGES KNOWN English: Reading, writing, speaking Hindi: Reading, writing, speaking Kannada: Speaking Gujarati: Speaking LINKS Bangalore Times article samples OTTplay article samples