Dhwani Desai
- ·-· www.linkedin.com/in/dhwani-desai-ab713661
SKILLS
Team Management
Copywriting and Editing
Reporting
Web Content Writing
Digital Media
Content Strategy
SEO Writing
Proofreading
Creative Writing
WordPress
MoEngage
Netcore
Publications
Ideation
Marketing
PROFESSIONAL EXPERIENCE
Hindustan Times OTTplay (Bengaluru)
Oct 2022 - Aug 2024
Copy Editor
Edited 20-50 copies (news articles, film and series reviews, web stories) a day from reporters
across the country by providing constructive feedback, resulting in increased online hits
Wrote opinion pieces, film and series reviews, exclusive interviews, and web stories, keeping
SEO guidelines in mind to ensure Google ranking and online hits
Worked with the Sales team to edit and publish advertorials to meet set targets
Designed and put together content for the weekly newsletter for the entire database
Bangalore Times, Times of India (Bengaluru)
Feb 2022 - Sept 2022
Consultant
Edited close to 10 copies a day, reworked headlines, and chose relevant pictures and other
elements, such as additional information boxes. Also oversaw the layout of the pages of the
entire edition to make it more user-friendly and appealing
Wrote feature stories on a range of topics relevant to the city
Edited content for advertorials and coordinated with the salesperson to ensure that the
message is delivered in an impactful manner with zero errors
HerKey, formerly JobsForHer (Bengaluru)
May 2019 - May 2021
Managing Editor
Oversaw and planned B2B and B2C communication across all platforms
Ensured a high Customer Satisfaction Score of 9/10 every quarter
Spearheaded successful campaigns for B2C and B2B events to increase turnover by 18%
Set quarterly goals and targets for each team member and guided them on how to meet their
goals. This improved the team’s performance and that of the organisation
Mentored team members and interns. Three team members were promoted during my tenure
Bangalore Times, Times of India (Bengaluru)
Aug 2013 - May 2019
Assistant Editor
Wrote exclusive hyper-local feature stories on a range of stories relevant to the city, many of
which made an impact in terms of action taken by the civic authorities and raising awareness
Edited content for advertorials and coordinated with the salesperson to ensure that the
message is delivered in an impactful way with zero errors
Copy-edited articles by other reporters, planned the layout for the pages of at least two
editions each day, and picked relevant and interesting stories to increase readership
Planned and executed offline events to boost the brand's image
Mentored juniors by giving them constructive feedback to make them assets to the company
Postnoon (Hyderabad)
Oct 2012 - July 2013
Chief Sub Editor
Edited copies to make them error-free and eye-catching
Planned the layout of the pages for each edition to ensure it looked good and that the stories
used were relevant and impactful
Involved with the planning of the launch of the Bengaluru edition
Deccan Chronicle (Bengaluru)
May 2010 - Sept 2012
Senior Sub Editor
Picked stories for and edited content for Page 1 and the Nation and International pages to
make sure the entire edition made an impact and carried the most important news articles
Designed each page on Quark Xpress, keeping in mind that the most important stories are
highlighted
Times of India (Chennai)
Nov 2009 - May 2010
Senior Sub Editor
Edited copies to make them comprehensive and better to read
Planned and designed the layout for the City, Nation, and International pages, prioritising the
biggest stories of the day
Covered local events of importance and interviewed celebrities, which is not expected of subeditors
News 9, TV9 (Bengaluru)
Jan 2009 - Oct 2009
Bulletin Producer
Oversaw all the content for an average of 9 bulletins a day, making sure that all breaking and
important news were incorporated
Copy edited, packaged, produced and voiced news stories for timely execution
Mentored new recruits on aspects like the scripting and packaging of news stories. Most of
them went on to do well in the organisation
CNN IBN (Mumbai)
Oct 2008 - Jan 2009
Intern
Reported on the field during the Mumbai 26/11 attacks, assisting reporters with collecting
important and pertinent information for breaking news stories
Accompanied reporters and gathered information to add value to news stories
Dainik Jagran City Plus (Bengaluru)
Dec 2007 - Oct 2008
Reporter
Reported on the East Bengaluru community at the grassroot level, meeting people and
understanding the issues to highlight them. Some stories even resulted in action taken by the
local bodies
Filed an average of 5-6 indepth stories for the weekly newspaper and even took pictures for
the same
EDUCATION
Bachelor of Arts (2005 - 2008)
Majors: English, Journalism, Psychology
Mount Carmel College, Bengaluru
GCE A Levels (2001 - 2003)
Visa Oswal Girls Secondary School, Nairobi
GCE O Levels (2000 - 2001)
Arya Vedic School, Nairobi
LANGUAGES KNOWN
English: Reading, writing, speaking
Hindi: Reading, writing, speaking
Kannada: Speaking
Gujarati: Speaking
LINKS
Bangalore Times article samples
OTTplay article samples