Deysi Lisseth Gonzalez Navarro
Deysi Lisseth Gonzalez Navarro
Cellphone: -
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Carrera 71A # 54-54
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Bogotá, D.C.
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Professional Background
A bilingual life science business consultant who packages innovative rapid methods for
organizations to market proprietary lab solutions that produce the best results for
scientists, resulting in a win-win business.
Experience
Digital Marketing 2019-Present
Sales distribution on E-Commerce Beauty products Instagram and Facebook. I oversee the
Facebook and Instagram campaign to the promote skincare care line. I do the ads, and
videos for each campaign to promote the sales of the products.
Product Specialist Biomonitoring Merck.
May -2016 / December 2018
Merck S.A.
Profile of position as a product specialist.
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I oversaw creation of the strategic plan for the business biomonitoring line in Colombia (We
grew a double-digit 18% in 2016 and 22% in 2017.
Deysi Lisseth Gonzalez Navarro
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Development of business biomonitoring line (New Biocontrol portfolio, sales of the bioluminometers
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The leadership of the sales and marketing plan for the years 2016, 2017, and 2018.
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Technical support to the customers, and dealers by Merck (Conferences in Sanofi, Alpina,
La Francol-Abbot, Covanta, and Johnson & Johnson).
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Launching of the new products Millipore.
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Leads generation and opportunities with customers, and dealers supported in CRM sales
force.
Key Account Manager Southwest Colombia Merck July 2013 / May 2016
Merck S.A.
Profile of position as KAM
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I was in charge of the Key accounts by Merck on Life Science Appliance in the segment’s
pharmaceutical, beauty, food, dealers, and academic in southwest Colombia.
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I did negotiate the budget for the year with direct accounts by Merck and dealers.
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I was in charge of the sales of the different portfolios of the business, Biomonitoring,
analytics, chemistry, and water in direct accounts and dealers.
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Team player in the marketing events of the business lines.
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Get numbers for the business plan per year.
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Business state and governments institution.
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Drive the CRM sales force in the business plan.
View of my job in Merck.
I was working in Merck, Colombia from 2013 until December 2018; in the beginning, my position
job was as a key account manager for southwest Colombia. I managed the principal direct customers
and dealers for the region with a life science portfolio. I was four years in this position, I was looking
to grow up in the company because of my job I got a new position as a product specialist
biomonitoring to Colombia in Merck. My job as PSB was to develop of business biomonitoring line
and increase sales for the line to support the business plan for the dealers, direct customers, and
Deysi Lisseth Gonzalez Navarro
key accounts for the company all country. My success in Merck Colombia was to create a connection
with the customers and had brought support to Merck Products, to improve the process in their labs
and done that they implemented our technology breaking the paradigms this allowed us to increase
the sales in the business line that I was in charge, also made a solution for our customer in their
process, one example was the sale of first equipment MAS-100 CG EX to a Pharma company
according to the rules of compressed gas policy.
Business Consultant Annar Diagnostica Import January 2012 / July 2013.
Profile of position as Business Consultant
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I Managed of life science business industry for southwest Colombia. These included Key
accounts of the company, pharmaceuticals such as Sanofi, Bayer, and the food industry
such as Nestle, and Unilever.
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Business Plan Developing.
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I Managed of microbiology and chemistry business line by Annar Diagnostica.
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I visited the customers to increase and promote sales and lead generations.
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I did business negotiations with the pharma industry, food industry, and governments.
View
I was a commercial adviser and manager for southwest Colombia.
Commercial adviser BioSolutions February-2011 / September-2011
View
Commercial adviser BioSolutions and I oversaw the microbiology portfolio in the Food Industry in
Cali, Colombia.
Analyst Lab Internship Incauca S.A. August -2009 /December -2009
Profile of position as Analyst Lab
Deysi Lisseth Gonzalez Navarro
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Microbiology analyst of Incauca which is a Sugar mill.
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Responsibilities, and biomonitoring of the products in the process of production.
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Biomonitoring of the water, people, and production areas.
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Microbiologist Analytics
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Reported speech.
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Quality Delivery by laboratory Cali, Colombia.
Skill Highlights
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Best manager Merck Colombia award 2015
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Strategic Negotiation Training—Merck Colombia
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Training human resources in-house. Sao Paulo, Brasil.
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Training Life science portfolio, Sao Paulo, Brasil
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Developing relationships with customers.
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Curious
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Critical thinking.
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Strategic Thinking.
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Digital Marketing
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Sales and Marketing
Education
Pamplona University, Pamplona-Colombia.
Major: Microbiologist 2010.
Cambridge College, Boston, Massachusetts
Graduate Student MBA, Currently
Javeriana University, Cali-Colombia.
Diploma in Business Management
Diploma 2014
SmartBeemo, Miami-Florida.
Digital Marketing 2021
University of Massachusetts Boston, Boston-Massachusetts.
Deysi Lisseth Gonzalez Navarro
ESL Program 2021
FSLS International Boston, Massachusetts.
English Course. 2017
Pamplona University, Pamplona-Colombia.
Diploma in Food Hygiene and security. 2008
Mercedes Abrego High School
Bachelor in natural sciences and Environment. 2003
Profesional References
Gloria Morales
Chemical, Key Account Manager
Cellphone: --
Angela María Manrique
Chemical Engineer. Country Manager, SUANFARMA Colombia.
Cellphone: -
Personal References
Carmenza Velasco Chavez
Accountant, Tax Department. INCAUCA S.A. Miranda (Cauca).-Cellphone: -.
DEYSI LISSETH GONZALEZ NAVARRO
cellphone: -
