DEVON CARROLL
Marketing Associate
CONTACT
--4 Dalrymple St, Bowen
QLD 4805
(Willing to Relocate)
RELEVANT SKILLS
Strong Communication
Team Leadership
Interpersonal Skills
Social Media
Market Research
Creative Thinking
Problem Solving
Content Management
Copywriting
Organization
CERTIFICATIONS
CAREER OBJECTIVE
Ambitious & dedicated marketing professional with 3 years of experience
across various industries in the U.S., China and Australia. Experience working
freelance, agency and brand side, with projects ranging from small businesses
to Fortune 500 companies. Possesses BBA in Marketing, cross-cultural
communication, excellent research strategy and interpersonal skills.
PROFESSIONAL EXPERIENCE
Fyve Media- Content Marketing Manager
Remote; July 2019 - January 2020
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Strategized social media campaigns for 3 clients at a time and composed
captivating long-form content to establish a solid foundation for their brand
and to create conversation within the clients’ target audience
Led strategy meetings with content team to set goals, delegate tasks and
clarify vision for the entire team
Utilized social media management tools Notion, Hootsuite and Later to create
monthly content calendars for clients and record researched trending topics in
beauty for social posts
Liangfeng International School- Marketing Specialist/Teacher
Suzhou, China; September 2017 - June 2019
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Managed school social media pages with articles that showcased classroom
activities and organized school events, while managing teams of 20+ foreign
and Chinese teachers
Created content and executed presentations to promote the school’s
rebranding and pitched to potential students and parents
Led social media club for high school students to familiarize themselves with
western social media platforms
Online Marketing Foundations /
2019
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Marketing Research (AMA)/ 2014
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Teaching English as a Foreign
Language / 2017
United Entertainment Group- Marketing Intern
Dallas, Texas; June 2016 - Aug 2016
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ADDITIONAL INFO
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Computer Skills: MS Office, WordPress,
Google Analytics, Social Media,
MailChimp, SEO
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Explored new business prospects, presented client growth opportunities to
leadership team, and researched entertainment landscape to identify white
space opportunities for clients and pop culture trends
Provided concept ideation for brands of Fortune 500 companies such as
Michaels, S.C. Johnson, KFC and Frito Lay
Helped to develop proprietary talent and influencer evaluation tool for
tracking influencer engagement on social media
Languages: Intermediate Chinese
(Mandarin)
EDUCATION
Interests: Travel, Book Club, Podcasts
The University of Texas at Austin
Bachelor of Business Administration- Marketing, GPA 3.6, May 2017
Work Eligibility: Eligible to work in
Australia
Relevant Coursework: Marketing Communications, Accounting, Business Law
& Ethics, Organizational Behavior, Consumer Behavior in the Digital World
Awards & Honors: University Honors, Terry Scholar
Extracurricular Activities: A cappella, Vice President of Excelerate Texas
