PROFESSIONAL EXPERIENCE
Freelancer
Freelance Web Developer & Digital Marketer // Feb 2019 – Present
• Analyzing campaign results and reporting performance back to stakeholders.
DEVI ARPUTHAMANI
DIGITAL MARKETING EXECUTIVE
• Implementing, tracking and reporting web advertising campaigns including
PPC, Facebook, Twitter, LinkedIn Ads etc.
• Marketing Automation certification will be an additional value.
9/43, Thiyagi Kumaran Colony,
Thanneerpanthal, Peelamedu,
Coimbatore - 641 004.
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• Analyzing and reporting on website and digital marketing activity using Google
analytics and other reporting tools.
• Using a range of marketing technology, produce website campaign landing
pages and marketing emails to support regional marketing campaigns.
• Driving digital development (Mobile optimization).
• Good experience and exposure in selling IT services and solutions to different
enterprises.
• Good experience in interacting with C level executives for various
enterprises.
• Handled the inside sales team for India, Middle East, APAC and UK+EU.
An outstanding individual who is
passionate about web technologies
and the search industry.
De i’s key strengths lie in her
• Have experience in formulating campaign plans, forecasting and
scheduling.
• Have been successful in winning deals from India, Middle East, APAC and UK+EU.
ability to firstly create content for a
wide spectrum of digital channels,
and secondly meet aggressive
ea lines She is
re than able t
work in an online environment of
constant change, challenge and
multiple targets. In addition to this she
has extensive knowledge of the digital
industry along with its trends and
technologies. At the moment she is
looking for a position where she can
further enhance an existing strong
digital production and advertising
team.
• Working in MailChimp for marketing automation, email automation and
newsletter to clients.
MINDVIU TECHNOLOGIES Consultant/Digital Marketing Executive//Mar 19 - Present
• Responsible for ensuring that the strategy and commercial aims of the
company are totally aligned with its goals operational requirements.
• Winning major client accounts and coming up with bespoke solution to meet
the needs of customers.
• Supporting and advising junior members of staff and making a high number of daily
outbound calls to prospective new clients.
• Arranging and then giving online demonstrations, managing sales pipeline and
closing business.
• Reviewing customer feedback and then suggesting ways to improve processes and
service levels.
• Working in Upwork, Peopleperhour, Freelancer, etc. for new project deals.
• Responsible for module development in a project that includes database
maintenance and also for training fresh people on the project.
• Responsible for providing the technical support to the desktop, laptop and
server users.
EDUCATION
SCAD ENGINEERING AND TECHNOLOGY, Tirunelveli
Bachelor of Information Technolgy, May 2008
Percentage: 72%
BUSINESS DEVELOPMENT SKILLS
KEY SKILLS
• Paid social media advertising expertise
• Sales skills
• Specific marketing channel expertise
• The ability to think objectively
CORE COMPETENCIES
• Content Marketing
• SEO
• PPC Campaign Management
• The ability to execute and analyze drip marketing campaigns
• A mix of creativity and analytical abilities
• A likable personality
• An understanding of WordPress
• Conversion Rate Optimization
• Web Development
• Social Media Marketing
• Metrics & Analytics
• SEMrush, Crazy Egg, Moz OSE
• Self-promotion savvy
• Understanding of brevity
• The ability to analyze quantifiable metrics
• Listening skills
• Agility
AREAS OF EXPERTISE
• Presentation skills
• Email marketing
• Formulating plans
• Report Generation
• Time management
• Market research
• Basic design skills
• Experience selling new services.
ADDITIONAL SKILLS & CERTIFICATIONS
• Expert in Microsoft Office Suite and Adobe Photoshop CS15.
• Diploma in Computer Hardware Maintenance.
• Diploma in Advanced Computer Hardware Maintenance.
• Certified with Academy of Ads Google
• Master in Digital Marketing
