Devam Shah

Devam Shah Toronto, ON Marke ng professional with 3+ years of experience suppor ng mul -channel campaigns, content execu on, digital performance, and cross-func onal coordina on. Skilled in campaign planning, analy cs, and delivering marke ng ini a ves that drive engagement, brand growth, and measurable results. SUMMARY OF SKILLS AND QUALIFICATIONS: • Experience execu ng mul -channel digital marke ng campaigns, content, SEO/SEM, email marke ng, and paid media • Strong content development and communica on across blogs, email, social media, and video • Pro cient in Google Ads, Google Analy cs, SEMrush, HubSpot, WordPress, Ac veCampaign, and Adobe Crea ve Suite • Skilled in campaign coordina on, analy cs, performance tracking, and op misa on • Highly organised with strong project management, stakeholder communica on, and deadline management PROFESSIONAL EXPERIENCE: Marke ng Coordinator (Freelance) Feb 2025 - Sep 2025 One Door Media, Toronto Supported planning and execu on of digital marke ng campaigns, content ini a ves, and brand communica ons across social and web pla orms Designed and op mised website content and structure to improve service clarity, engagement, and conversion poten al Developed and launched new product and service o erings aligned with market needs and business goals Created marke ng assets including digital crea ves, service decks, and promo onal materials to support campaigns and sales ini a ves Managed content calendars, melines, and deliverables to ensure consistent and on- me campaign execu on Monitored campaign and engagement performance to op mise content strategy and improve reach • • • • • • Digital Marke ng Manager Idea Theorem, Toronto Nov 2022 - Aug 2024 ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ff ti ti ti ti ti tf ti ti ti ti ti ti ti ti ti ti ti ti ti tf ti ti ti ti ti ti ti ti ti ti ti ti fi ti ti fi ● Led and op mised Google Search and Display campaigns, improving ROI within one month through compe tor analysis and keyword op misa on. ● Developed individual content for the Idea Theorem website on a bi-weekly basis. ● Iden ed and presented key issues, strategies, and risk mi ga on plans ● Researched and analysed the digital media landscape for trends and ideas to increase social media engagement on all pla orms. LEADERSHIP EXPERIENCE: Project Manager (In-School Experience) Sick Kids VS, Lakeshore, ON Jan 2022–April 2022 ● Led end-to-end planning and execu on of a social impact campaign as part of a collabora ve project with SickKids Founda on. ● Developed melines, assigned tasks, and managed cross-func onal team deliverables to ensure mely execu on of marke ng ini a ves. ● Conducted post-campaign analysis to evaluate performance, engagement, and learnings for future campaign op misa on. ● Collaborated on crea ve strategy, messaging, and storytelling to amplify campaign reach among young adult audiences. Account Coordinator (In-School Experience) Humanize, Toronto, ON Jan 2022–April 2022 ● Supported strategic planning and execu on for integrated marke ng campaigns targe ng public sector and non-pro t clients. ● Conducted compe ve research, market analysis, and audience pro ling to inform crea ve strategy and messaging. Assisted in content planning, editorial calendar management, and produc on melines for social and digital deliverables. ● Acted as a liaison between crea ve teams and clients to ensure clarity in brie ngs and alignment on project objec ves. EDUCATION AND TRAINING: Humber College, Toronto Diploma in Adver sing and Marke ng Communica ons Graduated with Honours - GPA: 81.3% Sept 2020-Aug 2022 TECHNICAL SKILLS: ti ti ti ti ti fi ti fi ff ti ft ti ti ti ffi fi ti ti ti ti ti ti ti ti ti ti ffi fi ti ti ti ft ti fi ti ti ti Design & Video: Adobe Crea ve Suite, Photoshop, Illustrator, A er E ects, Premiere Pro, Canva Marke ng Tools: Google Ads, Google Analy cs, SEMrush, Ac veCampaign, HubSpot Web & CMS: WordPress, SEO/SEM, HTML Produc vity: Microso O ce, Keynote, Project Management Tools ti ti ti ti ti ti ● ● ● ● ti ti ● Led SEO and SEM ini a ves, boos ng organic tra c and monthly visitors while securing top 10 keyword rankings. ● Created and managed content across LinkedIn, YouTube, Instagram, blog, email campaigns, and the WordPress site. ● Liaised with clients to de ne and target speci c metrics during content produc on and post-release management.