Devadeen Salmon

Devadeen Salmon Communication Professional | Public Relations Professional Summary Contact- -10A GoldSmith Villa, Kingston Education Bachelor of Arts in Communication Arts and Technology University of Technology, Jamaica Dynamic and detail-oriented Communication Professional with expertise in public relations, digital marketing, media relations, and content creation. Adept at crafting compelling narratives, managing stakeholder engagement, and implementing strategic communication initiatives that enhance brand reputation. Experienced in government, corporate, and media environments, with a strong background in social media strategy and multimedia production. Passionate about storytelling and leveraging digital platforms for effective audience engagement. Experience Special Assistant Minister of State in the Ministry of Labour & Social Security| Kingston, Jamaica August. 2024- Present 2023 Developed and executed social media campaigns, boosting engagement by 30%. Managed content creation, scheduling, and audience interaction across multiple platforms. Created multimedia content to highlight ministerial initiatives, policies, and community outreach. Area of Expertise Drafted speeches, and internal communication materials. Monitored and analyzed social media performance, optimizing strategies based on insights. Public Relations & Media Relations Crisis Communication & Stakeholder Engagement Content Creation & Copywriting Speech & Script Writing Social Media Management & Analytics Event Planning & Promotion Digital Marketing & Branding Adobe Creative Suite Website Design & Management Video Production & Editing Reference Sheryl Bromfield (Mrs.) Corporate Communications & Public Relations Manager Ministry of Education & Youth 2-4 National Heroes Circle Kingston 4 Kerry-Ann Smith McIntosh University of Technology, Jamaica Lecturer- Social Media Executive PR ETC l Kingston, Jamaica Nov. 2023 - August 2024 Managed social media strategy and execution, resulting in increased audience engagement. Created digital content including graphics, videos, and written posts for PR campaigns. Assisted with drafting press releases and coordinating media relations. Provided on-site PR support at corporate and media events. Researched and covered current events and trending topics to provide credible news coverage. Social Media Executive/ Production Assistant Newstalk 93fm l University of West Indies, Mona, Kingston Jan. 2023 - April 2023 Assisted in the production and execution of three live radio shows. Managed social media pages, curating content that increased engagement and listenership. Operated and monitored audio equipment for live broadcasts. Researched current events and trends to develop informative and engaging content. Director of Communication and Public Relations Entertainment and Cultural Activities Committee l University of Technology, Jamaica July 2021- January 2022/ October 2022 - April 2023 Led internal and external communication efforts, including press releases and newsletters. Spearheaded social media marketing initiatives, achieving a 25% growth in engagement. Organized over 10 events, each attracting more than 400 patrons. Developed tailored communication strategies to engage the university community effectively. Communications Intern Member of Parliament for South-West, St. Elizabeth February 2022- June 2022 Contributed to community engagement initiatives. Managed digital communications, increasing engagement with constituents. Coordinated media outreach and facilitated stakeholder engagements.