Dev Sukhija

DEV SUKHIJA SOCIAL MEDIA MANAGER | BRAND & E-COMMERCE MARKETING # PROFILE SYNOPSIS Research and Reporting: Practiced in conducting research and generating monthly reports on emerging social media trends for management and executive teams, showcasing a commitment to staying updated with industry developments. Social Media Management: Skillset in monitoring company social media pages, engaging with customers & collaborating with agencies to develop social media campaigns. Campaign Strategy and Analysis: Capable of defining Key Performance Indicators (KPIs) and Key Result Areas (KRAs) for social media campaigns. Competent in supervising the implementation. Analytical Skills: Possess strong analytical skills to analyze campaigns, enabling data-driven decision-making. Able to assess campaign effectiveness & suggest modifications to enhance overall performance. # KEY ACHIEVEMENTS Exceptional Digital Marketing Performance: Acknowledged for outstanding performance and significant contributions to the company's digital marketing success. Influencer Campaign Leadership: Spearheaded influencer campaigns, resulting in a remarkable 57% increase in brand visibility and a notable 15% boost in customer loyalty. Content and Engagement Enhancement: Amplified online engagement by an impressive 50% through the creation of captivating content and engaging campaigns. Strategic Lead Generation: Strategically secured over 10,000 high-converting leads within a year through targeted and effective Facebook ads campaigns. Partnership Negotiation and Growth: Successfully negotiated partnerships with TV actors, leading to a remarkable 200% increase in reach and followers through a barter system. Mastery in Organic Lead Generation: Demonstrated mastery in organic lead generation, converting more than 15 valuable leads. Successful Awareness Campaigns: Led successful awareness campaigns, achieving a substantial 30% increase in online engagement metrics. # PROFESSIONAL EXPERIENCE Media Creative Strategist - Champak Magazine, Delhi Press | Nov. 2023 -Present Achieved and maintained a 4.2 ROAS from 1.9 by measuring paid marketing campaigns, analyzing growth analytics, and generating strategic ad reports to inform daily performance marketing campaign adjustments. Design, create, and manage high-quality content across social channels for Instagram, Facebook, Twitter, Pinterest and Linkedin tailored to each platform's unique audience. Leverage Champak's rich archive, industry trends & platform-specific insights by Planning, organizing, and managing posts, stories, advertisements, and create compelling content plans. Forge impactful partnerships with brands and offline events, orchestrated awareness and conversion campaigns, and conducted engaging interviews to amplify Champak's reach and drive conversions. Work closely with the sales team to understand target demographics and refine social strategies based on fieldwork insights, ensuring alignment and maximizing campaign effectiveness. Responded reactively to comments and engage with inquiries proactively on social media channels. Identify appropriate influencer talent and engage with them, as appropriate, to amplify brand messaging. Worked with CEO and research/editorial team to align social media content with broader company initiatives. Social Media Executive – Nethority Technologies Pvt Ltd | Mar. 2022 – Ovt. 2023 Accelerated brand growth by strategically optimizing and managing Facebook Ads campaigns, leading to a remarkable 45% increase in online engagement and brand visibility. Strategize and manage a consistent publishing schedule ensuring relevant content is timely and topical. Managed and monitored all social media accounts, utilizing tools like Hootsuite for scheduling and analysis, showcasing expertise in Social Media Marketing and SMO. Achieved an engaging social media presence, driving a 60% rise in follower interaction. Crafted compelling ad content and visuals by making engaging short videos for social media platforms for various digital platforms, boosting brand visibility and interaction. Achieved a 50% growth in click-through rates. Worked with clients and Account Manager to develop and implement an escalation process for priority posts as well as build a plan for crisis management across social channels. Worked with on staff Graphic designer and Marketing team to Create Content for Instagram, Facebook, Pintrest and Linkedin Identify appropriate influencer talent and engage with them, as appropriate, to amplify brand messaging Monitored trends, hashtags, emerging technology and current events to seek out and spearhead opportunities. Conducted in-depth social media audits, optimized advertising budgets and ROI through advanced analytics tools, showcasing expertise in SEM and Campaign Management. Achieved a 40% reduction in advertising costs while maintaining conversion rates. Social Media Freelancer - Socasa.Media | Apr. 2021 – Dec. 2021 Spearheaded paid media campaigns, achieving a substantial 35% increase in online engagement through meticulous data-driven strategies. Developed and managed Instagram marketing initiatives, contributing to a 50% increase in social media interaction and resulting in 200 new followers, showcasing my Social Media Marketing skills. Utilized industry-leading tools like Canva and Adobe Photoshop for graphic design in ad creatives, ensuring visually appealing and effective marketing materials. Leveraged data-driven insights to optimize content across digital platforms, consistently improving engagement metrics. Achieved a 70% increase in user-generated content. A results-driven social media manager with a skillset in developing strategic social media plans tailored to enhance brand presence, engagement, and conversion rates, Competent in crafting compelling and visually appealing content across various social media platforms, driving user engagement and fostering brand loyalty, equipped with a strong understanding of key digital marketing concepts, tools, and strategies. # CONTACTS  - -Mumbai, India Linkedin | Portfolio # SKILL SET Social Media Management | Content Marketing | SEO/SEM, A/B Testing | Analytics and Reporting | Conversion Rate Optimization (CRO) | Email Marketing | Customer Relationship Management (CRM) | Competitor Analysis | E-commerce Platforms | Social Media Advertising | Project Management | Audience Segmentation | Social Media Campaign Development | Asana # TECHNICAL SKILLS Facebook Ads Manager | Graphic Design (Canva, Adobe Photoshop) | Google Analytics | Meta Business Suite | Pinterest # ACADEMIC CREDENTIALS Bachelor’s of computer application | Ashoka School of Business and Computer Studies | 2020 .