Destini Rodriguez

Destini A. Rodriguez 2303 Abey Blanco Drive Orlando, FL 32828 Phone: -- Work Experience Ben & Jerry’s Orlando, FL Oct 16 – Dec 18 Marketing & Event Manager Tasked with the formation of a catering and event division to supplement five existing locations. Work with the Director of Operations to fulfill corporate and franchisee expectations through goal-setting and policy development. Generate off-premise and instore marketing campaigns and strategies to drive sales through digital, print, and social platforms. Streamlined and coordinated client information to better support account managers in renewing and prospecting clients for upsells. Create content to leverage brand longevity within the local customer base by establishing loyalty programs, local charity partnerships, newsletters, and specialty promotions. Responsibilities included: Event Marketing & Management o Lead capturing o Product and Service Off-Premise Promotion o Inbound Marketing – social media campaigns, content marketing, SEO, brand awareness, CTAs, digital advertising o Outbound Marketing – trade shows, fundraiser sponsorships, event management, influencer outreach, charity partnerships Digital Marketing o Content auditing and architecture o Market research and targeting o QA, keyword research o Loyalty Program Management o Analytics reporting - Open/conversion/click-through rates Digital Advertising Implementation & Management o Google AdWords & Analytics o Facebook Ads & Instagram Analytics o SEO Increased event sales by 250% and in-store sales by 25% through direct marketing efforts between October 2016 & December 2018 The GreenH2Ouse Apopka, FL Aug 15 – Oct 16 Operations, Sales, and Marketing Manager Worked with the owner to set efficient quality production standards while overseeing daily operations of the 5,000 square foot hydroponic farm. Facilitated the upkeep of 130 aeroponic growing systems for sustainable and organic vegetable wholesale production. Maintained client relations and acquired new clients through off-premise marketing and onsite tours. Set goals and strategies that resulted in a 50% increase in sales Upheld maintenance, cleaning, and harvesting schedules Used appropriate scientific methodology to establish sustainable parameters for state and local guidelines Developed social media marketing strategies that included news regarding the industry of local farm-to-table and agriculture movement Bonnier Corporation Winter Park, FL Aug 11 – Oct 14 Receptionist Provided excellent customer service to colleagues, guests, and subscribers. Assisted vendors, contractors, and upper level management visiting from other offices. Scheduled meetings according to the availability of each department and organized meeting points. Quickly obtained more responsibilities including: Administrative Accounting Shipping services and facilities management with vendors and clients Interning for Islands Magazine – copywriting, product reviews, research, content creation Aid events and marketing departments – coordination and planning Collaboration with Human Resources for company meetings and town halls Education Valencia Community College – A.A. Degree in General Studies University of Central Florida – B.S. Degree in Human Communication Aug 10 – May 13 Aug 13 – Dec 16 Additional Skills Software: Microsoft Office, Salesforce Enterprise, Marketo, Brandwatch, Constant Contact, Dealyze, Wordpress, Canva, Hootsuite, Planoly Online Education: Udemy’s Digital Marketing & Content Strategist Courses Experience: Excellent communication skills with an educational background in the psychology behind interpersonal, organizational, and societal methods of communication and supplemental professional retail sales experience.