Desiree Whitehead, MBA
1453 NW 126th Lane │ Sunrise, FL 33323 | P:-
E:- | linkedin.com/in/desireewhitehead-mba/
| PROFESSIONAL SUMMARY
Experienced and results-driven VP of Growth Marketing with 15 years of proven success to implement marketing
strategies and campaigns, increase brand awareness, drive web traffic and conversions while promoting customer
engagement and retention. Influential and motivational leader adept at motivating teams to deliver at peak performance,
improving efficiency and effectiveness, and positively impacting revenue. I was created to create. I color outside the lines
- in the artistic kind of way.
| A BIT OF MY BACKGROUND
Email Marketing - Digital Marketing - Marketing Growth Strategy - Inbound Marketing - Graphic Design
Business Development - Social Media - eCommerce - Search Engine Optimization (SEO) - Search Engine Marketing (SEM)
| PROFESSIONAL EXPERIENCE
Howl Marketing, Sunrise, FL
Founder
2019 - Present
Ms. Whitehead founded Howl Marketing in 2019 after having 15 years of proven success in implementing digital
marketing strategies, increasing brand awareness and engagement across platforms, and driving organic traffic for other
companies.
Drone Nerds Inc. D
ania, FL
VP of Growth Marketing and Operations
December 2018 August 2020
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In 14 months, led the team to plan and implement differentiated marketing strategies that drove a 20% increase in
website users, 22% increase in ecommerce revenue, and 12% ecommerce conversion rates
Managed $5M advertising campaign that increased lead generation by 46%, sales revenue by 27%
Day-to-day facilitation of strategic partner development activities to build, grow, maintain, and retain annual
marketing participation, project development, product sales, and brand visibility to consumers
Managed and executed pre-show and on-site communications, lead generation, digital marketing event
promotion, and logistics for 24 trade shows resulting in 3.5x increase in ROI YoY
Removed the use of 80% of original third-party partners and growing the Marketing Department to operate as an
in-house agency
Strategically and organically grew the Marketing Department by 60% in under 14 months while turning a 5.2X ROI
based on direct efforts
Established goals, budgets and strategy to identify opportunities for improving operational efficiency
Managed cross-functional teams to align around a common goal of ensuring business operations are efficient,
productive, and profitable
Actively cultivated company culture by establishing company mission and core values
Led and managed direct marketing, advertising, digital marketing, product management, channel marketing, event
marketing and creative services
Streamlined and grew automated campaigns program, found ways to increase efficiency resulting in database
growth of 46%, 800K sent emails, 99% delivery rate, 45% average open rate, less than 1% spam rate
Implemented new email strategies and positioning to grow engagement; transacting segments, and better
identify and penetrate our less engaged audiences
Implemented and executed automated, abandoned cart emails resulting in $210,000 in revenue in 7 months; a
480% increase in revenue compared to original third-party efforts
| Page 2
Pause for a quick stretch break……. I know it’s a lot, but I’m worth it!
Zimmerman Advertising F
t. Lauderdale, FL
Associate Integrated Media Director C
onsultant
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Responsible for Media’s talent acquisition. Created the strategy and roadmap to accelerate the growth of the
digital media’s department by 22%
Directed the activities of assigned supervisors and managed the teams in the development and implementation
of national, regional and local digital media campaigns
Developed POVs as needed in response to client needs or requests
Managed seven of the largest media accounts including Hair Cuttery, Lane Bryant, Papa Johns, City Furniture,
Party City, Chuck E. Cheese, and Save A Lot
Prepared and presented media presentations directly to clients, senior executives, field management, and regional
and local franchisees or outlets
Worked with the senior buying team to define and develop optimal media buys, monitoring, post-promotional
reporting and other post-buy analysis
Nationwide Move Management T
amarac, FL
Director of Marketing & Communications
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August 2018 - December 2018
May 2015 – August 2018
Responsible for the company's inclusion in the 2018 Inc 5000 list at ranking #753, due to a 3-year growth of 669%
during my tenure with the company
Implemented a restructuring of a $3.1 million pay-per-click account that lowered previous CPL by $18 and
increased ROI by 4.8% within one year
Launched complete redesign of the company’s website and associated landing pages which led to a 21%
increased on-site conversions, 16% increase in visitors just 12 weeks after implementation
Directed a team of 10 to create and launch a new marketing strategy that generated 25% growth in new revenues
in under 13 months
Directed and coordinated content, redesign of company websites, digital and print designs, social media,
pay-per-click (PPC), and email marketing for the flagship brand and its four sub-brands
Conceptualized and implemented integrated marketing campaigns for four sub-brands that established brand
consistency, boosted adequacy, and surpassed measurable objectives
Led the strategic development and campaign execution for all email efforts: promotional, reactivation
communication, triggered and retention-based to drive sales
Collaborated with web developers and programmers on the websites and landing pages with a focus on
optimization to achieve click-through rates, conversions, revenue, and the ultimate user experience
Created new product launch strategies that resulted in higher engagement by specifically expanding to new
audiences and demographics
Built up organic search engine optimization (SEO), created meta-tags, key-term ranking, internal and external links,
and tracked and reported progress
Collaborated to develop marketing elements including websites, landing pages, digital presence, marketing
materials, email blasts, direct mail and trade shows
| Page 3
The end is near!
Celebration Cruise Line (DBA Paradise Cruise Lines) Fort Lauderdale, FL
Marketing Manager
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Led the marketing and content strategy behind the launch of their new ship Grand Celebration that added a $6.2
million revenue stream to their business model
Built, tested, optimized and deployed highly-effective email strategies that grew customer engagement by 13%,
increasing open rates, click-through-rates, and conversions
Created the rebranded sales pitch deck to educate the sales team on the newest ship in our fleet
Designed and managed all social media, paid and email campaigns that directly drove increased sales, revenue,
brand interest, and awareness
Developed quarterly sales and marketing plans, identified market trends, and conducted quarterly performance
reviews with owners and executive management to ensure plans met or exceeded goals
Established multi-media campaigns achieving maximum exposure for new branding
Evaluated and updated web content that included redesign to optimize web traffic and effectiveness
Wrote, edited, and proofread creative copy for website, marketing materials, and press releases
Created corporate branding standards and comprehensive positioning messages
Analyzed customer behavior for site traffic, page performance, click navigation, conversion, bounce rates, and
browsing patterns to drive sales and build enhanced hyper-targeted customer profiles
Jewish Family Service of Broward County Plantation, FL
Director of Marketing & Public Relations
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June 2013 – May 2015
September 2007 – June 2013
Conceptualized and designed custom marketing and promotional items including digital marketing, email
marketing, company branding, brochures, mailers, invitations, newsletters, flyers, and brochures
Created email-marketing surveys, company updates, Q&A’s, and event updates
Coordinated and monitored the maintenance, integrity, and security of the database
Led in management of all phases of direct mail projects, monitored production teams, recruited and guided
vendors, oversaw print operations, and coordinated mailing processes
Developed and implemented SEO and social media strategies to drive traffic to the company website
Coordinated and conducted special projects and community outreach events to promote programs and services
in order to raise money and generate good feelings about the agency within the community
Created, edited, and maintained websites and social media content: Facebook, Twitter and WordPress
Designed corporate email campaigns to keep donors abreast on everything happening in the company
Evaluated and updated corporate website content, redesigned website to optimize effectiveness
Utilized email-marketing campaigns on a monthly basis to stay connected with donors
Developed social media strategy to make use of social media avenues for marketing campaigns
| EDUCATION
Master of Business Administration (Marketing)
Florida International University, Miami, FL
2015
Bachelor of Business Administration in Marketing
Florida International University, Miami, FL
2011
| CERTIFICATIONS
Advance Google Analytics
HubSpot Email Marketing
HubSpot Content Marketing
HubSpot Inbound Marketing
Google AdWords Fundamentals
Google AdWords Search Advertising
Expires April 2023
Expires April 2022
Expires April 2022
Expires April 2022
June 2018
June 2018
| SOFTWARE PROFICIENCY
MAC and PC Platforms, Adobe Photoshop, InDesign, Illustrator, Google Analytics, Google AdWords, HubSpot,
SquareSpace, Wordpress, Magento, MailChimp, Hootsuite, Sprout Social, Survey Monkey, HTML
