Derick Swekenyi

DERICK SWEKENYI Location: Nairobi, Kenya Phone: - Email:-LinkedIn: https://www.linkedin.com/in/derick-swekenyi PROFESSIONAL SUMMARY Versatile Digital Communications, Creative Professional and Front-End Developer with over 10+ years of experience in strategic communications, visual storytelling, content management, web development, and digital design. Proven expertise in developing and executing content strategies, creating compelling visual assets, and managing digital platforms to drive engagement. Skilled in both creative direction and technical implementation, combining design thinking with data-driven decision making to deliver impactful communications solutions across diverse sectors including government, international development, and publishing. CORE COMPETENCIES • • • • • • • • • • Strategic Communications & Content Strategy Digital Engagement & Campaign Management Brand Identity & Visual Storytelling Social Media Strategy & Management Multimedia Content Creation (infographics, videos, publications) UI/UX Design (Web & Mobile Interfaces) Adobe Creative Suite (Photoshop, InDesign, Illustrator) Web Development (WordPress, HTML, CSS, JS) Data Analytics & Performance Optimization Project Management & Stakeholder Engagement PROFESSIONAL EXPERIENCE Strategic Communication Associate Tony Blair Institute (UK) - Government Delivery Unit (GDU), Kenya October 2016 – July 2024 • • • • Developed and executed integrated content strategies for digital platforms, leading to a 30% increase in public portal engagement. Designed compelling infographics, reports, and multimedia content to simplify complex information for public engagement. Managed multi-channel campaigns to amplify awareness of government initiatives, crafting newsletters, press releases, and reports aligned with strategic messaging Coordinated social media strategies across LinkedIn, X, YouTube, and Facebook, increasing audience engagement by 35%. • • Applied strong visual design principles to enhance storytelling across digital and print platforms. Supported cross-departmental collaboration to ensure consistent messaging across all channels Communications Consultant Ministry of Information, Communication, and Digital Economy (MoICDE), Kenya January 2024 – July 2024 • • • • • Led digital and social media management, including content development for LinkedIn and Twitter, resulting in 40% growth in followers. Developed visually compelling public awareness campaigns, including print materials and digital assets. Coordinated media outreach activities, prepared press kits, and secured interviews, enhancing positive coverage of ministry projects. Analyzed digital marketing performance using advanced analytics tools and optimized content strategies based on data insights. Created public awareness campaigns for major national programs, including asset development and post-campaign analysis Content Strategist Aerojet Aviations Limited August 2024 • • • Spearheaded content marketing strategies, including website content, social media posts, newsletters, and press releases. Managed the company's WordPress-based website, implemented SEO strategies, and utilized analytics tools to track engagement. Collaborated with cross-functional teams to align messaging and create cohesive communication plans for marketing campaigns Creative Director | Lead Designer | Front-End Developer 3mice Interactive Media 2013 - 2016 • • • Led design teams in creating visually stunning book covers, layouts, and print materials for publishing clients. Collaborated with authors and publishers to conceptualize and execute designs that met project requirements. Managed end-to-end design processes, from ideation to final print-ready files, ensuring adherence to brand guidelines. • • Utilized Adobe Creative Suite to produce high-quality designs with a keen eye for typography and detail. Oversaw multiple projects simultaneously, delivering creative solutions on tight deadlines ACHIEVEMENTS • • • • • • Enhanced Transparency: Developed a public portal to facilitate citizen access to government project information. Optimized Engagement: Increased social media engagement by 35% through strategic planning and execution. Innovative Designs: Created award-winning graphics and layouts for publishing clients at 3mice Interactive Media. Brand Consistency: Ensured all designs adhered to client brand guidelines, resulting in increased reader engagement. Production Efficiency: Streamlined print production workflows, reducing turnaround time by 20%. Innovative Tools: Supported the launch of a mobile app for project verification, streamlining reporting processes. TECHNICAL SKILLS • • • • • • • Design Tools: Adobe Photoshop, Illustrator, Canva, Figma. Content Management Systems: WordPress. Web Development: HTML, CSS, JavaScript. Email Marketing: Mailchimp. Analytics Tools: Google Analytics, Hootsuite. Social Media Platforms: LinkedIn, X (Twitter), Facebook, YouTube. Project Management: Trello, Asana EDUCATION BSc Data Science Ongoing Open University of Kenya (OUK) Diploma in Information Technology Year of Graduation - 2018 St. Paul's University, Kenya Diploma in Graphic and Web Design Year of Graduation – 2012 Nairobits School of Digital Design PROFESSIONAL DEVELOPMENT • • • Social Media Marketing - HubSpot Academy Introduction to Data Analytics – IBM Introduction to Big Data – UC San Diego LANGUAGES • • English (Fluent) Swahili (Native) REFERENCES Lee Kyonze Head of Government Delivery Unit (Kenya) Phone: - Alvito Desouza Executive Director – Global Partnership for the Prevention of Armed Conflict Phone: - Peter Mungai Managing Director – Capital Operating Partners Phone: -