DEREK MULLEN
LEAD GENERATION & SALES OPERATIONS CONSULTANT | Remote Team & Data
Management Specialist
Professional Summary
A highly strategic and results-driven consultant with over 30 years of experience, including
10+ years specializing in global, remote sales enablement, lead generation strategies,
and database operations. Proven expertise in transforming data, people, and processes
to drive business growth and ensure a consistent pipeline of high-quality leads.
Remote Team Leadership: Extensive experience supervising and mentoring
internal teams, including training 480+ SDRs and building remote customer
success teams across the Philippines, ensuring adherence to best practices, clear
goals, and high performance.
Data & Database Management: Specialized in optimizing and controlling the
lead collection process, including daily data validation, quality control (QC),
processing leads for accuracy, and ensuring systems are scalable and repeatable.
Strong command of CRM (Salesforce, HubSpot) and advanced analytics.
Strategic Growth: Expertise in new business acquisition, developing lead
generation strategies utilizing CRM and social platforms, and acting as a trusted
advisor to enterprise clients to deliver measurable ROI. Prepared to thrive in a fastpaced, high-growth environment.
Core Competencies
Lead Generation Process Optimization
Database Administration & Quality Control (QC)
Remote Team Supervision & Mentoring (SDR/Researcher)
Data Validation & Email Verification
CRM Systems (Salesforce, HubSpot) & Campaign Tracking
Recruiting, Onboarding, & Training Researchers/SDRs
Professional Social Network Research (LinkedIn, X)
Strategic Planning & Revenue Enablement
Professional Experience
Consultant Sales Operations Director/Customer Success Manager CC. Talent,
Angeles, Central Luzon, Philippines November 2024 – October 2025
Database Optimization: Spearheaded a new sales operations strategy, optimizing
the lead research and collection process to drive revenue growth and enhance
team efficiency.
Data Validation & Reporting: Implemented data-driven insights using advanced
analytics to improve forecasting accuracy and support strategic planning.
Developed reports to track key performance indicators (KPIs) for data collection
and lead quality.
Account Retention: Implemented proactive health monitoring frameworks to
identify at-risk accounts, executing intervention strategies that improved retention
rates.
Collaborated with cross-functional teams to align resources and develop marketentry strategies for products and services.
Manager, Sales Training & Development ConnectOS (Client: Maclean Financial), United
Kingdom August 2021 – September 2024
Remote Team Leadership: Led the recruiting, training, and onboarding of 480+
remote SDRs across US and Australian markets, equipping the team with the skills
to excel in lead qualification and pipeline development.
Process & Workflow Management: Partnered with business units to identify
growth opportunities and optimized workflows and tools, integrating AI to elevate
sales team performance and ensure best practices in outreach and
communication.
Supervised team performance, providing regular updates on staff progress and
campaign outcomes to senior leadership.
Championed a "Six-Star service" philosophy, strengthening client relationships and
retention in a competitive financial services landscape.
Consultant DB CONSULTANCY LTD, National Capital Region, Philippines January 2015 –
Present
Lead Generation & Database Administration: Developed comprehensive lead
generation and sales strategies, utilizing CRM systems and social media
platforms (LinkedIn, Twitter) for targeted prospecting.
Delivered bespoke BPO solutions, including the recruitment, training, and
management of sales and customer service teams.
Client Success & Data QC: Developed customer onboarding and adoption
playbooks, using an analytical approach to monitor conversion metrics and
campaign performance to provide actionable recommendations for improved client
outcomes and strengthened retention.
Grew account values 40-60% year-over-year by serving as the primary point of
contact for key clients and identifying opportunities for service expansion.
Senior Consultant Oracle CMS Int'l, Makati, National Capital Region, Philippines February
2012 – January 2015
Trainer and Shift Lead: Promoted to Trainer and Shift Lead, overseeing customer
service and technical support teams for Australian markets.
Prioritized critical after-hours services, ensuring operational excellence for utilities
and emergency service clients.
Technical Skills
CRM & Database Tools: Salesforce Sales Cloud, HubSpot! CRM
Platforms & Research: LinkedIn, X, Google+ for lead generation
Analytics & Software: Advanced analytics tools, AI training platforms, VoIP/SIP
systems
Microsoft Office: Intermediate to advanced Word, PowerPoint, and Excel Skills