DENZ GILRAICH BALANE
Digital Marketing Specialist
SUMMARY
Dynamic digital marketing professional with experience managing 100+ advertising campaigns
and overseeing 300+ social media pages across industries such as Food, Beauty, Retail, Finance,
Real Estate, Sports, and Entertainment. Highly adaptable and results-driven, with a proven track
record in social media management, performance marketing, and full-cycle campaign execution.
Skilled in creating targeted, data-driven marketing initiatives—covering push notifications, email
marketing, microsite development, and user cohort segmentation. Experienced in leveraging
tools such as Amplitude, Iterable, Retool, Salesforce, and Asana for campaign management,
performance tracking, and workflow optimization. Known for strong work ethic, resourcefulness,
and collaborative expertise, supported by proficiency in Canva Pro, Google Workspace, CRM
platforms, Meta tools, Trello and Slack.
WORK EXPERIENCE
Hopper - Consumer Travel App (Advertising Account Manager)
March - November 2025
Managed end-to-end creation and deployment of push notification campaigns to boost user
engagement and retention.
Built targeted user cohorts in Amplitude and synced to Iterable to support precise segmentation
for push and email marketing.
Designed and developed Webflow microsites tailored to specific user segments and marketing
objectives.
Created and executed email marketing campaigns, managing copy, layout, and delivery.
Developed detailed performance reports and dashboards using Amplitude to track KPIs and
optimize future campaigns.
Collaborated with the Sales team to support newly onboarded advertiser campaigns and ensure
seamless integration.
Tracked and analyzed campaign performance via Retool to maintain accurate pacing and
delivery.
Launched and managed all campaign workflows using internal Retool tools.
Web Dynamics International (Digital Marketing Specialist)
April 2022- February 2025
Produced content, performed proofreading, and executed targeted copywriting for various brands.
Managed social media ad campaigns, including setup, monitoring, and optimization.
Coordinated client meetings to align on strategy, content direction, and graphic requirements.
Handled administrative responsibilities including email and calendar management, CRM
organization, and account tracking.
Supervised team operations, facilitated strategy discussions, led audits, and prepared client lead
reports.
Accenture (Customer Service Representative)
April 2021- April 2022
Provided frontline support in customer service, sales, technical assistance, retention, and billing.
Trained across multiple service areas, ensuring high-quality support and quick issue resolution.
Delivered consistent, professional service aligned with UK-based telecom standards
EDUCATION
Bachelor of Science in Architecture ( A.Y. 2022 )
Cebu Institute of Technology University
