Denys Abdalkin

Denys Abdalkin Google Ads Media Buyer - (TG, Whatsapp, Viber) www.linkedin.com/in/denis-abdalkin - Montenegro/Poland ABOUT ME Results-driven Google Ads Manager with over 8 years of experience crafting and optimizing high-performing digital campaigns. Proven ability to drive conversions and achieve business objectives through strategic paid advertising. Expertise in all campaign types (Search, Display, Shopping, Video), data analysis, ROI maximization, and sustainable growth. Adept at solving complex challenges and staying ahead of industry trends. Additionally, possess experience with Meta ads, enhancing cross-platform advertising strategies and expanding audience reach. PROFESSIONAL EXPERIENCE Google Ads Media Buyer Company name under NDA 02/2024 - Present • Developed and implemented Google Ads strategies to achieve client objectives, conducting thorough keyword research and audience targeting. • Created and managed search, display, video ad campaigns, crafting compelling ad copy and engaging creatives. • Managed advertising budgets, optimizing bids to maximize ROI and improve key performance metrics such as CTR and CPA. • Analyzed campaign performance, generating detailed reports to communicate results and insights to stakeholders. • Conducted A/B testing and continuous optimization to enhance ad performance and quality scores. • Collaborated with cross-functional teams to ensure cohesive marketing strategies and compliance with Google’s advertising policies. • Stayed updated on industry trends and implemented new features and best practices to maintain competitive advantage. Google Ads Media Buyer BSP 02/2022 - 02/2024 United States • Developed and implemented Google Ads strategies to achieve client objectives, conducting thorough keyword research and audience targeting. • Created and managed search, display and shopping ad campaigns, crafting compelling ad copy and engaging creatives. • Managed advertising budgets, optimizing bids to maximize ROAS and improve key performance metrics such as CTR and CPA. • Analyzed campaign performance, generating detailed reports to communicate results and insights to stakeholders. • Conducted A/B testing and continuous optimization to enhance ad performance and quality scores. • Collaborated with cross-functional teams to ensure cohesive marketing strategies and compliance with Google’s advertising policies. • Stayed updated on industry trends and implemented new features and best practices to maintain competitive advantage. 01/2021 - 02/2022 Google Ads Media Buyer TA Monroe Digital United States • Developed and implemented Google Ads strategies to achieve client objectives, conducting thorough keyword research and audience targeting. • Created and managed search, display and shopping ad campaigns, crafting compelling ad copy and engaging creatives. • Managed advertising budgets, optimizing bids to maximize ROAS and improve key performance metrics such as CTR and CPA. • Analyzed campaign performance, generating detailed reports to communicate results and insights to stakeholders. • Conducted A/B testing and continuous optimization to enhance ad performance and quality scores. • Collaborated with cross-functional teams to ensure cohesive marketing strategies and compliance with Google’s advertising policies. • Stayed updated on industry trends and implemented new features and best practices to maintain competitive advantage. Google Ads Media Buyer Freelance 03/2017 - 02/2022 USA, UK, Australia, Europe, Ukraine, Poland • Developed and implemented Google Ads strategies to achieve client objectives, conducting thorough keyword research and audience targeting. • Created and managed search, display and shopping ad campaigns, crafting compelling ad copy and engaging creatives. • Managed advertising budgets, optimizing bids to maximize ROAS and improve key performance metrics such as CTR and CPA. • Analyzed campaign performance, generating detailed reports to communicate results and insights to stakeholders. • Conducted A/B testing and continuous optimization to enhance ad performance and quality scores. • Collaborated with cross-functional teams to ensure cohesive marketing strategies and compliance with Google’s advertising policies. • Stayed updated on industry trends and implemented new features and best practices to maintain competitive advantage. 08/2016 - 03/2017 Google Ads Media Buyer Extract Ukraine • Developed and implemented Google Ads strategies to achieve client objectives, conducting thorough keyword research and audience targeting. • Created and managed search and display ad campaigns, crafting compelling ad copy and engaging creatives. • Managed advertising budgets, optimizing bids to maximize ROI and improve key performance metrics such as CTR and CPA. • Analyzed campaign performance, generating detailed reports to communicate results and insights to stakeholders. • Conducted A/B testing and continuous optimization to enhance ad performance and quality scores. • Collaborated with cross-functional teams to ensure cohesive marketing strategies and compliance with Google’s advertising policies. • Stayed updated on industry trends and implemented new features and best practices to maintain competitive advantage. Google Ads Media Buyer Livepage 01/2016 - 08/2016 Google Partner Digital agency. • Developed and implemented Google Ads strategies to achieve client objectives, conducting thorough keyword research and audience targeting. • Created and managed search and display ad campaigns, crafting compelling ad copy and engaging creatives. • Managed advertising budgets, optimizing bids to maximize ROI and improve key performance metrics such as CTR and CPA. • Analyzed campaign performance, generating detailed reports to communicate results and insights to stakeholders. • Conducted A/B testing and continuous optimization to enhance ad performance and quality scores. • Collaborated with cross-functional teams to ensure cohesive marketing strategies and compliance with Google’s advertising policies. • Stayed updated on industry trends and implemented new features and best practices to maintain competitive advantage. SKILLS • • • • Proficiency in Google Ads platform, including search, display, video, and shopping ads. Experience with Google Analytics and other analytics tools for tracking and reporting. Understanding of pay-per-click (PPC) advertising principles and strategies. Familiarity with keyword research tools and techniques. • Ability to analyze data and metrics to assess campaign performance. • Strong problem-solving skills to identify and address issues in campaigns. • Competence in A/B testing and optimization techniques. • Capability to develop and implement effective advertising strategies aligned with business goals. • Skills in audience segmentation and targeting to reach the right customers. • Ability to write compelling ad copy and design engaging ad creatives. • Innovative thinking to develop unique and effective advertising approaches. • Strong verbal and written communication skills for reporting and collaboration. • Ability to explain complex data and strategies to non-technical stakeholders. • Organizational skills to manage multiple campaigns and projects simultaneously. • Time management skills to meet deadlines and prioritize tasks effectively. • Experience in managing and optimizing advertising budgets to maximize ROI/ROAS. • Ability to stay updated with the latest trends and changes in digital marketing and Google Ads. • Flexibility to adapt strategies based on performance data and industry developments. • Precision in setting up campaigns and monitoring performance to ensure accuracy and compliance. • Ability to work effectively with cross-functional teams, including marketing, design, and sales. EDUCATION Google ads courses; Google analytics courses; Google Tag Manager courses; Dnipropetrovsk State Technical University of Railway Transport - Engineer's degree, Mechanical Engineering; American English Center - English language courses. 2015 - Present