DENISE PHILIP CV
NEW ZEALAND CITIZEN
Strategic Content Writer & Developer | Video Script Writer | Technical Writing | Communications Professional | BA in Communications & English | 12+ Years Experience | NZ
ADDRESS: 92 Avanda Ave, Rolleston, Canterbury, NZ
EDUCATION: UNISA-Bachelor of Arts (Majors in Communications and English-
CONTACT DETAILS: Mobile-/ ----------------------------------------------------------------------------------------------------------------------------------
Work experience
Employment Hero
(Full-time)
Digital Content Lead
Aug 2024 - Present
Christchurch Metropolitan Area · Remote
Key responsibilities:
Develop and implement a content strategy that aligns with business objectives.
Create and optimise digital content (articles, case studies, videos).
Lead content distribution across web, social media, email, etc.
Track and report on content performance to drive improvements.
Manage a content team and collaborate with marketing, product, and sales teams.
Xero
(Full-time 6 yrs 8 mths)
Small Business Content Writer & Developer
Nov 2021 - Sep/Aug 2024 · 2 yrs 10 mths
Christchurch Metropolitan Area · Remote
1. Global Impact and Reach
Contributed to the development and execution of a content strategy, resulting in an increase in customer reach through our education content. Helped enhance the overall happiness and satisfaction of Xero customers by implementing a world-class education experience tailored to small businesses.
2. Operational Excellence:
Collaborated with cross-functional teams, including Marketing, Editorial, Digital, Product, and Onboarding. Helped to establish workflows and processes in Miro and Asana - ensuring all experiences aligned with the Content Strategy before publication. Also used Camtasia to plan video content before handing the files over to Digital. Worked with a high-performing team to deliver written, and on-demand education content, contributing to the continual improvement of content and experiences.
3. Data-Driven Decision Making:
Using Salesforce data and marketing reports, I was able to better understand customer value, activation, churn, growth, and product adoption/utilisation in order to create impactful content.
Skills: Content Writing · Proofreading · Technical Writing · Web Content · Search Engine Optimization (SEO) · Scriptwriting · Digital Images · Salesforce.com · Camtasia · Miro Collaboration Platform · Asana · Google Docs
Technical content writer
Jan 2018 - Oct 2021 · 3 yrs 10 months
Auckland, New Zealand office (hybrid position)
1. Optimising Support Content Efficiency:
Spearheaded the enhancement and maintenance of Xero's support content, ensuring it aligns with product changes and remains accessible and efficient for users worldwide.
Collaborated with Content Leads, team members, and stakeholders to continuously improve content, resulting in a streamlined and user-friendly knowledge base.
Achieved success metrics, including regular reviews and improvements to support content structure, common voice and style, and measured self-service success through stakeholder feedback.
2. Quality and Consistency Advocacy:
Championed a common voice and style in Xero's support content, ensuring a cohesive and professional representation of the brand.
Adopted a culture of continuous improvement within the global virtual team, emphasising attention to detail, flexibility, and proactive communication.
Contributed to the regular maintenance of all support content with new features, enhancements, and fixes, reflecting Xero's commitment to quality and consistency.
3. Customer-Centric Support Enablement:
Empowered Xero's support teams and stakeholders through the creation and maintenance of knowledge-rich support content.
Implemented a proactive approach to problem-solving by strategically positioning knowledge in front of the right audience at the right time.
Demonstrated the ability to deal with ambiguity, prioritising and resolving issues swiftly and constructively while ensuring top-notch content quality for a constantly evolving product set.
Skills: Content Writing · Technical Writing · Web Content · Headline Writing · Problem Solving Skills · Salesforce Lightning ·Jira
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Engaging Partners
Freelance blogger and content writer
Jun 2019 - Jun 2020 · 1 year
Auckland, New Zealand - Remote
1. Strategic Content Development:
Contributed to the creation of impactful content for diverse clients, achieving a range of marketing objectives, from thought leadership in tech startups to reinforcing brand presence for established businesses.
Successfully crafted versatile content, showcasing adaptability and creative excellence.
2. Client and Writer Satisfaction:
Established a client-centric approach using well-researched briefs and realistic timelines.
Received commendations for clear and constructive feedback, contributing to a high level of writer satisfaction and fostering a positive working environment.
3. Inbound Marketing Expertise:
Contributed to a dynamic work environment that values a great attitude, open feedback, and a commitment to meeting deadlines, driving continuous improvement in content quality and strategic execution.
Skills: Copy Editing · Content Writing · Copywriting · Blogging
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Youtap Technology Ltd
Freelance Communications Advisor
Sep 2017 - Nov 2017 · 3 mths (short term contract)
Auckland, New Zealand · On-site
Effective Content Strategy:
Crafted compelling and targeted communication content, including press releases, articles, and social media posts, contributing to an increase in online engagement metrics.
Supported the Communication Manager's content strategy that enhanced brand storytelling, driving an improvement in media coverage and industry recognition.
Utilized analytics tools and reports provided by the Communications Manager to ensure alignment with client goals and increase content effectiveness.Effective Content Strategy: Crafted compelling and targeted communication content, including press releases, articles, and social media posts, contributing to an increase in online engagement metrics. Supported the Communication Manager's content strategy that enhanced brand storytelling, driving an improvement in media coverage and industry recognition. Utilized analytics tools and reports provided by the Communications Manager to ensure alignment with client goals and increase content effectiveness.
Skills: Content Writing · Copywriting · Storyboarding · Corporate Communications · Blogging
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Clarion Events
Freelance Writer
Sep 2011 - Oct 2017 · 6 yrs 2 months
Netherlands · Remote
Online Content Excellence:
Produced high-impact online content, achieving a marked increase in website traffic and social media followers.
Utilized SEO strategies to enhance online visibility, resulting in an improvement in search engine rankings.
Maintained an editorial calendar, consistently delivering engaging articles and videos that garnered a rise in viewer engagement.
Live Studio Interview Success:
Conducted live studio event interviews with notable government and commercial personalities, contributing to an increase in viewer ratings.
Developed and implemented a format for live interviews that received positive feedback, leading to an improvement in audience satisfaction.
Utilized audience feedback metrics to refine interview techniques, resulting in an increase in viewer retention and live session participation.
Content Partnerships:
Established partnerships with industry influencers, securing collaboration opportunities and generating an increase in content reach.
Ghostwriting Excellence:
Applied ghostwriting expertise to enhance the credibility and influence of prominent figures.
Crafted compelling and authentic content in the voice of clients, resulting in an improvement in client satisfaction and testimonials.
Maintained strict confidentiality and adhered to project timelines.
Skills: Content Writing · Web Content · Live Events · Interviewing Skills · Blogging
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Co-Owner
Go Beyond Travel · Self-employed
2002 - 2011 · 9 yrs, full-time
Cape Town Area, South Africa · On-site
Strategic Business Growth:
Spearheaded comprehensive business strategies that resulted in an annual revenue growth for Go Beyond Travel over a span of 9 years.
Implemented targeted marketing campaigns, increasing customer acquisition and solidifying the business's position as a key player in the Cape Town small business travel market.
Leveraged data to optimise pricing structures, leading to an improvement in profit margins and enhancing overall financial performance.
Client Relationship Management:
Established and maintained strong client relationships, resulting in a high customer retention rate and numerous repeat business opportunities.
Implemented customer feedback mechanisms, achieving an increase in positive customer reviews and enhancing the business's reputation.
Utilised effective communication skills to resolve customer concerns promptly, leading to a reduction in customer complaints.
Operational Efficiency and Problem Solving:
Streamlined operational processes, reducing overhead costs while maintaining high-quality service delivery.
Implemented innovative problem-solving techniques, resulting in an improvement in the efficiency of travel itineraries and client satisfaction.
Skills: Marketing · Business Development · Communication · Management · Problem Solving
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Flight Centre Travel Group
Consultant Team Lead
1998 - 2002 · 4 yrs Full time
London and Cape Town · On-site
Strategic Business Leadership:
Successfully drove and executed team business plans, achieving an improvement in key performance indicators and exceeding key business deliverables.
Implemented financial strategies, contributing to an increase in the business's overall financial health and profitability.
Developed strong relationships with repeat customers, fostering a collaborative environment and increasing customer satisfaction.
Continuous Improvement and Troubleshooting:
Identified gaps and opportunities for continuous improvement, leading to an enhancement in operational efficiency and customer service quality.
Assessed and troubleshooted a range of customer scenarios, providing effective solutions and achieving a reduction in customer-related issues.
Ensured compelling customer experiences across all functions, contributing to an improvement in customer retention and overall satisfaction.
Skills: Business Development · Management · Business Strategy · Problem Solving
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Caxton
News reporter
Flight Centre · Full-time
1993 - 1997 · 4 yrs
London and Cape Town · On-site
Proven ability to research, investigate, and report on a wide range of news topics.
Strong writing and communication skills demonstrated through published articles and reports.
Proficiency in conducting interviews with diverse sources, including government officials, experts, and community members.
Ability to work under tight deadlines and adapt quickly to breaking news situations.
Excellent editorial judgment and adherence to journalistic ethics and standards.
Knowledge of current events, local issues, and global trends.
Familiarity with newsroom processes, including fact-checking, editing, and headline writing.
Strong interpersonal skills for building relationships with sources and colleagues.
Commitment to accuracy, fairness, and impartiality in reporting.
Skills: Research · Writing· Interviewing· Deadline Management· Communication· Critical Thinking· Adaptability· Collaboration
