Denise Barbu

Denise Barbu Business Analyst CONTACT (--Bucharest (Romania) linkedin.com/in/ denisebarbu EDUCATION 2017 - 2019 Master of Business Analysis Academy of Economic Studies, Bucharest (Ro) 2014 - 2017 Bachelor of Cybernetics, Statistics and Economic Informatics, Academy of Economic Studies, Bucharest (Ro) CORE BUSINESS ANALYSIS SKILLS Agile (Scrum, Kanban, SAFe) Process Design & Mapping Design Thinking Requirements Engineering Stakeholder Management User Story Mapping Change Management Roadmap Planning Backlog Prioritization Jira & Confluence System Thinking Data-Driven Decision-Making Costumer experience PROFILE Innovative and results-oriented Business Analyst with 7+ years of experience across eCommerce, Retail, and Reporting. Skilled in Digital Transformation, CX optimization, and Agile delivery. I help global brands design personalized, data-driven solutions that improve customer experiences. Adept in technical documentation, process automation, and stakeholder alignment. Passionate about leveraging technology to create impactful, innovative outcomes. PROFESSIONAL EXPERIENCE Business Analyst (Contractor) - KPS, London (UK) Sept 2023 – Present | Full Remote Project: eCommerce | SAP Commerce Cloud | Martech | Agile § § § § § § Led business analysis and consultancy for a major UK-based fashion retailer, driving digital transformation, process optimization, and customer experience strategies across marketing, personalization, and engagement. Led Design Thinking workshops to align senior stakeholders, uncover user needs, and define scalable, value-driven requirements, on UI/UX improvements and streamline processes. Strategically led Change Management initiatives, standardized workflows, structured processes, improve project delivery and established clear project roadmaps in a complex Kanban environment. Key Achievements: Accelerated delivery time by 50% through redesign of discovery and requirements processes, while prioritizing cross-team alignment with Agile practices. Reduced manual workload by 30% by automating critical internal processes and providing detailed training and documentation. Business Analyst (Consultant) – Deloitte, Bucharest (Ro) Feb 2023 – Aug 2023 Project: Commercetools| Azure DevOps | Agile | SAFe § § Led functional delivery for the FE team on a large-scale US retail eCommerce project, partnering with the FE Delivery Manager to align requirements, refine user stories, and ensure clarity and scope for efficient delivery. Accelerated cross-team delivery by translating business needs into technical tasks, optimizing user stories, and managing dependencies within a SAFe Agile framework. TECHNICAL SKILLS SAP Commerce Cloud SAP Hybris Commercetools CX Strategy UI/UX Collaboration Martech Integration (Emarsys, Grahpene, Global-E) Personalization& Targeting Data Modeling (BPML, UML, Visio) Analytics (GA, GTM, Firebase) Oracle / SQL / MySQL CERTIFICATIONS AgilePM Practitioner APMG International AgilePM Foundation APMG International STRATEGIC BA INITIATIVES Designed & Facilitated Workshop on eCommerce BA Challenges Developed Jira Resource Hub to Optimize BA Efficiency LANGUAGE English Full Professional Proficiency Business Analyst (Consultant) – Deloitte, Bucharest (Ro) Jan 2021 – Feb 2023 Project: eCommerce | SAP Hybris | CX Strategy | Agile | Scrum § § § § § § § § Led strategic enhancements for a major UK retailer’s eCommerce platform (SAP Hybris); aligned custom features, UI/UX improvements, and scalability solutions with business objectives. Conducted comprehensive training sessions and developed detailed documentation (technical manuals, SOPs, and integration guides) to empower business users across several departments (e.g, Google Analytics, Firebase tools for Marketing team) Managed end-to-end Agile delivery, including requirement translation into detailed user stories, Agile ceremonies facilitation, and ensuring quality via rigorous BAQA practices, significantly reducing rework. Acted as Scrum Master, ensuring optimal team alignment, streamlined delivery, and high-quality solution outputs. Key Achievements: Increased mobile app engagement by 30% through personalized features and targeted push notifications. Delivered eCommerce BA workshop focus on BA Challenges to enhance knowledge sharing and strengthen internal BA practices. Delivered impactful cross-team training and documentation, enhancing user adoption and operational efficiency. Actuarial Analyst – Allianz Technology, Bucharest (RO) Sept 2019 – Dec 2020 Project: Process Automation| Insurance | SQL | BPML | UML § § § § Led detailed process mapping and workflow redesign, utilizing BPML, UML, and SQL, to automate complex actuarial processes across international teams. Designed clear, accurate documentation and schemas, enhancing process clarity and significantly reducing manual workload and errors. Reduced development time by 15% for two strategic projects through detailed process mapping and automation. Successfully automated 6+ critical actuarial processes, significantly boosting operational efficiency and accuracy. Junior Business Analyst – Optymyze, Bucharest (RO) Nov 2017 – Mar 2019 Project: Sales Reporting | Oracle Database| Advanced Excel § § § Refined and translated business requirements into optimized sales reporting solutions using Oracle databases and advanced Excel techniques for a major US-based client. Streamlined Streamlined reporting workflows by creating structured documentation and automation templates, reducing report generation time by 20%. Improved data accuracy and sales tracking effectiveness through targeted enhancements in reporting structures and workflows.