Dena Carol Benatan

CURRICULUM VITAE DENA BENATAN PERSONAL INFORMATION NAME : Dena Carol Benatan ADDRESS : 21 Polo Road Observatory, Cape Town 7925 South Africa TELEPHONE : +27 - (home) +27 - (mobile) FAX +27 - EMAIL : - NATIONALITY : U.S.A. (Permanent Resident of South Africa since 1980) LANGUAGES : English UNIVERSITY : BA (Highest Honours) University of California, Berkeley December 1974 Major Subjects: Journalism, History HIGH SCHOOL : Mt Lebanon High School Pittsburgh, Pennsylvania, U.S.A. 1969 EDUCATION EMPLOYMENT September 2007 – Present : Freelance Copywriter and Editor Writing brochures, content and social media posts, video scripts, websites, newsletters, print ads, direct communications, press releases, speeches, outdoor, etc., for a number of regular clients across a variety of industries, including retail, financial, property, fundraising organizations and insurance. Editing a wide range of written material, from websites, web content and social media posts to magazine articles, presentations, academic papers and annual reports. March 2005 – August 2007 : Freelance Copywriter, Editor and Lecturer Freelance Copywriter and Editor for a number of regular clients across a variety of industries; Senior Lecturer in Journalism, Media & Communications for Multimedia and Copywriting at CityVarsity, Cape Town October 2002 – February 2005 : Pam Golding Properties (South Africa) Creative Director Pam Golding Properties maintained its own full-service, in-house advertising and design agency with five designers. In addition to managing a busy Studio and fulfilling the role of Creative Director, I was also the only Copywriter. The Studio produced Pam Golding Properties local, national and international advertising for press, magazine, outdoor, promotions, direct mail, exhibitions, events, etc., as well as complete campaigns for a wide range of property developments. Awards: Bentley International Property Awards 2003 and 2004: Best Advertising Agent (Worldwide), Best Estate Agency Marketing (Worldwide) July 2000 - September 2002 : TBWA/HUNT/LASCARIS (Cape Town) Deputy Creative Director Clients included Woolworths, Woolworths Financial Services, Santam (insurance), Tiger Foods (local manufacturer of well-known, international and local brands including Purity All Gold, Koo, Black Cat, Jungle Oats), South African Rugby Football Union January 1999 - June 2000 : NET#WORK (Cape) Senior Copywriter/Deputy Creative Director Clients included Woolworths, Woolworths Financial Services, Total Sports, Cape Union Mart, Kohler (Nampak) June 1996 - December 1998 : DDB South Africa Senior Copywriter Clients included Woolworths, JCI (Johnnic) Properties May 1994 - May 1996 : The White House Senior Copywriter Clients included Woolworths, Delta Motor Corporation and JCI (Johnnic) Awards: CATS (Argus Newspapers) July 1994; Silver Quill (Natal Newspapers) Third Quarter 1994; Silver Quill (Natal Newspapers) Fourth Quarter 1994; Retail Ad of the Year (Natal Newspapers) 1994 August 1989 - April 1994 : Pronam Partnership (South Africa) Copywriter/Copy Chief Major clients included Sanlam Properties, the Denel Group, Boland Bank, KWV August 1980 - July 1989 : George Warman Publications (Pty) Ltd. (South Africa) Senior Editor Edited a variety of trade, technical and professional magazines in a wide range of fields. Titles included Architecture SA, Textile Industries Digest, and Machine Tool Review June 1970 - January 1978 : Co-Editor and Publisher, LOCUS Magazine Oakland, California