Dejanira Angela

DEJANIRA RIO-ALVES SOCIAL MEDIA SPECIALIST | CONTENT CREATOR | CONTENT STRATEGIST | EXECUTIVE SUMMARY CONTACT DETAILS- W3, West London SKILLS & EXPERTISE Soft skills Content strategy Multiplatform Social Strategy Interdisciplinary Research Copy Writing Community Management Account management Content Strategy Campaign Strategy Insights and reporting Brand Partnerships Influencer Management Client Management ROI reporting Email Marketing Hard Skills Agile methodology Sprinklr Brandwatch Hootsuite Emplify Hearsay Buffer Falcon.io JIRA Facebook Ads & Analytics Instagram strategy, Ads & Analytics Youtube Ads Twitter Strategy TikTok Strategy Word Press Mailchimp Hubspot Google Ads & Analytics Google Ad bidding Innovative and results-driven Social media professional with a proven track record of delivering transformative social media strategies and compelling content. Record of robust history of propelling brand growth and engagement across various digital platforms. Combines a creative mindset with a data-informed approach. Adept at initiating and leading channel expansion with a keen understanding of cultural trends. SKILLS & EXPERTISE Social Media Strategy: Expert in crafting and executing strategies that amplify reach, engage millions, and strengthen brand presence across multiple platforms. Content Creation & Repackaging: Skilled in originating content and adapting existing media to resonate across social channels, consistently driving native engagement Analytics & Insights: Proficient in leveraging analytics to track performance, optimise outreach, and validate social media ROI. Well-versed in setting up and evolving social media reporting mechanisms to guide all strategic decisions. Innovative Campaigns: Demonstrated ability to ideate and launch viral content, particularly on TikTok, Instagram, and YouTube, achieving significant growth and setting industry benchmarks. Community Building & Management: Experienced in fostering and nurturing online communities, ensuring a solid brand-consumer rapport and sustained digital conversations. Technical Proficiencies: Competent with various social media tools and software, including photo editing (Photoshop) and video editing (Premiere), enhancing the quality and impact of social media deliverables. EXPERIENCE Senior Social Media and Content Manager | ONE Nov 2022 - Present Orchestrated the digital and data revolution of the organisation’s social media approach, sharpening listening capabilities, insights, and reporting, thereby boosting engagement. Instituted a uniquely tailored brand measurement system using Brandwatch, pivotal in elevating brand visibility and user interactions. Implemented a dynamic social monitoring strategy that adapts to evolving trends, ensuring sustained growth and relevance. Reengineered community management strategies to build robust online communities aligned with brand ethos. Launched and propelled the TikTok platform from inception to a thriving channel with innovative content and high user engagement. Nurtured influential partnerships and sculpted brand messaging strategies that resonated with diverse audiences and platforms. Overhauled the Paid Media strategy, leading to a 200% boost in ad performance and a 50% reduction in acquisition costs. Social Media Strategist | Industry DiveFebruary 2022 - Present Pioneered social media initiatives, resulting in strategic agent behaviour change across multiple sectors, catering to a readership of over 13 million. Formulated and executed quarterly strategies that strengthened brand presence across EMEA markets. Spearheaded content development, resulting in successful key strategic insights and increased market penetration. DEJANIRA RIO-ALVES SOCIAL MEDIA SPECIALIST | CONTENT CREATOR | CONTENT STRATEGIST | DIGITAL INNOVATOR Lead Community Manager | DeyntersOctober 2021 - January 2022 Oversaw community management for high-profile musical productions, improving audience engagement by 150% through strategic content coordination. Drove TikTok strategy development, significantly enhancing platform visibility and user interaction. CONTACT DETAILS- W3, West London EDUCATION The institute of contemporary music performance MA songwriting University of Reading Psychology Bsc Wharton business school Digital Marketing certificate Shaw Academy Certificate in Social Media Marketing LANGUAGES ENGLISH - NATIVE PORTUGUESE - FLUENT SPANISH - CONVERSATIONAL Social Account Director | 23redApril 2021 - October 2021 Led platform innovation using data-driven insights, expanding the brand's resonance with wider audience segments. Innovative Campaigns: Utilised emerging social media features such as Instagram Live panels for engaging campaigns, for The Open University. Client Management and Data-Driven Reporting: Strengthened client relationships through advanced reporting and strategic alignment with business goals, supported by extensive social channel auditing using robust qualitative and quantitative data. Paid Media and Strategic Advising: Led paid media campaigns and advised on new platform features to enhance client engagement and ROI. Integrated Communications: Worked in tandem with PR teams to deliver cohesive and impactful social and PR campaigns. Content and Influencer Management: Managed content calendars and influencer collaborations Team Leadership and Development: Guided a dynamic team, setting KPIs and conducting training on social media platform nuances for clients Budget Management and Performance Analysis: Oversaw a £100K budget and provided detailed performance analysis to stakeholders, continually identifying social media trends and opportunities for growth. Social Media and Client Manager | Hue&SatJune 2020 - April 2021 Leveraged data analytics in content strategy across the agency, exceeding client expectations and strengthening brand voice. Successfully managed and nurtured Influencer relationships Community Lead | OLIVER AGENCYJanuary 2020 - May 2020 Directed first community management strategy for a major dairy brand, resulting in a 300% engagement increase (FOR Q1) Implemented robust social media strategies, enhancing the online presence across all brand accounts. Global Community Manager | Philip Morris InternationalMarch 2019 - December 2019 Led the transformation of community management strategies, focusing on delivering a smokefree future narrative across all global corporate channels. Achieved a significant increase of 95% in team response rate and user engagement. Content Strategist | Dowl, Best, and Smith LTD January 2019 - June 2019 Integrated data analytics into corporate communication strategies, enhancing brand visibility. Social Media Exec | University of OxfordAugust 2018 - December 2018 Utilised algorithm knowledge in the 'Map the system' campaign, leading to a 250% spike in University sign-ups. Innovative Email Campaign Strategy: Spearheaded the email campaign strategy for the university’s weekly newsletter. My approach involved a keen analysis of audience engagement and crafting content that resonated with our target demographic. Content Creation and Editing: Was responsible for the weekly writing and editing of the newsletter, ensuring that content was not only informative and engaging but also reflective of the University’s esteemed reputation. Social media Specialist | CIVINCI March 2013 - Present Expertly navigated social media algorithms and analytics to amplify brand visibility and engagement, showcasing a deep understanding of data-driven decision-making. Orchestrated the "Style never Stops" competition, which achieved national renown and was recognised for its contribution to the dance community. Collaborated effectively with Sue Ryder, employing data analytics and a keen understanding of social media trends to boost outreach and achieve impactful results. Consistently utilised data insights to elevate content performance and engagement across diverse projects. Build and maintain influencer portfolios