WORK EXPERIENCE
2019 – 2020 – Tampa, United States
Digital Brand manager
WhyUnified
◦ Design and oversee all aspects of our digital marketing department
including our marketing database, email, and display advertising
campaigns.
◦ Develop and monitor campaign budgets.
◦ Plan and manage our social media platforms.
◦ Prepare accurate reports on our marketing campaign’s overall performance.
◦ Coordinate with advertising and media experts to improve marketing
results.
◦ Identify the latest trends and technologies affecting our industry.
◦ Evaluate important metrics that affect our website traffic, service quotas,
and target audience.
◦ Work with your team to brainstorm new and innovative growth strategies.
◦ Oversee and manage all contests, giveaways, and other digital projects.
Dejana
Vasić
DATE OF BIRTH:
13/03/1988
CONTACT
Nationality: Serbian
Gender: Female
Belgrade
11000 Belgrade, Serbia-
Tampa, United States
28/09/2020 – CURRENT – Chicago, United States
Digital Marketing Manager
MA Team Marketing Agency
◦ Design and oversee all aspects of our digital marketing department
including our marketing database, email, and display advertising
campaigns.
◦ Develop and monitor campaign budgets.
◦ Plan and manage our social media platforms.
◦ Prepare accurate reports on our marketing campaign’s overall performance.
◦ Coordinate with advertising and media experts to improve marketing
results.
◦ Identify the latest trends and technologies affecting our industry.
◦ Evaluate important metrics that affect our website traffic, service quotas,
and target audience.
◦ Work with your team to brainstorm new and innovative growth strategies.
◦ Oversee and manage all contests, giveaways, and other digital projects.
(-
www.behance.net/
vasicdejand890
www.linkedin.com/in/dejanavasic
2018
Digital Account Manager/Digital Designer
Teamfluence - J.Walter Thompson
◦ Working with American Embassy and Molson Coors Build long-term
relationships with clients
◦ Investigate and determine clients wants and needs
◦ Planning and implementing digital strategies for client
◦ Optimize web content in order to improve SEO
◦ Present and train on social media strategies to clients
◦ Analyzing effectiveness of digital campaigns
◦ Recommend, design and implement digital projects to increase their ROI
◦ Set up a list of KPIs to track for each client
◦ Preparing and presenting reports on their progress
◦ Design, produce and coordinate marketing communication materials such
as 4-color ads, digital newsletters, facebook and instagram ads, sales flyers,
ad slicks, promotional logos and flyers, product launch packages and
special projects.
Belgrade, Serbia
2017
Social Media Manager & Digital Designer
Titan Dizajn
◦ Oversee company social media accounts management
◦ Developing engaging, creative, innovative content for regularly scheduled
posts, which enlighten audiences and promote brand-focused messages
◦ Content creation
◦ Digital design
Belgrade, Serbia
2016
Art director & Marketing associate
Beohemija & Dahlia
Producing innovative ideas, strategies and content for advertising campaigns in
marketing department.
Generating clear ideas and concepts in tandem with the copywriter
Producing sketches, storyboards, art layouts based on creative visions and ideas
Understanding marketing initiatives, strategic positioning and target audience
Belgrade, Serbia
2016
Freelance Graphic/Social media Designer & Visualizer Designing social
media visuals, posts and elem
Context Manufacturing
◦ Designing social media visuals, posts and elements for online publishing
(Twitter, Facebook and Instagram) for various companies.
◦ Creating Social Media Strategies
◦ Creating and content management
Belgrade, Serbia
2014 – 2016
Lead Graphic Designer & Social Media Manager
Visokogradnja Inzenjering
Managing printing office and design studio.
Social media management for the construction company and 4-stars Hotel.
Jagodina, Serbia
2017
Social Media Executive & Graphic Designer
Smartpoint Adria
◦ Oversee company social media accounts management
◦ Developing engaging, creative, innovative content for regularly scheduled
posts, which enlighten audiences and promote brand-focused messages
◦ Coordinating social media messaging with advertising departments, brand
managers, and quarterly or seasonal company goals
◦ Managing social media team members, including copywriters and other
content creators, by overseeing their work and offering guidance or
direction
◦ Auditing and analyzing social media presences, including digital
advertising costs and returns
◦ Analyzing social media campaigns with tracking systems to gather visitor
data and determine efficacy and areas for social media campaign
improvement
◦ Working with other departments to develop social media timelines
coinciding with new product releases, ad campaigns, or other brand
messages
◦ Monitoring and develops reports on competitor activity within social media
space
◦ Designing and creating digital content
Belgrade, Serbia
2012
Social Media Manager & Graphic designer
Freelancer Technology Pty Limited
◦ Work to develop social media campaigns that help to achieve corporate
marketing goals
◦ Develop monthly reports on emerging social media trends that will be
submitted to the management and executive teams
◦ Analyze the long-term needs of the clients social media strategy
◦ Graphic design (Print & Digital)
Sydney, Australia
EDUCATION AND TRAINING
2008 – 2013 – Kragujevac, Serbia
BA of Fine and Applied Arts
FILUM
2018 – Copenhagen, Denmark
Certificate of Completion: Social Media Marketing
eMarketing Institute
2018 – Copenhagen, Denmark
Certificate of Completion: Online Marketing Fundamentals
eMarketing Institute
2018 – Copenhagen, Denmark
Certificate of Completion: Content Marketing
eMarketing Institute
2017
Certificate in Campaign Structure
Facebook Blueprint eLearning Program
2017
Certificate in Power Editor (Advanced Advertisers)
Facebook Blueprint eLearning Program
Germany
Certificate in Design Thinking
International Business Management Institute (IBMI)
-
https://www.ibm-institute.com/
YouTube Channel Growth
Google
https://academy.exceedlms.com/student/award/-
LANGUAGE SKILLS
MOTHER TONGUE(S): Serbian
English
Listening
C2
Reading
C1
Spoken
production
C1
Spoken
interaction
C1
Writing
C1
Reading
A2
Spoken
production
A1
Spoken
interaction
A1
Writing
A1
Spanish
Listening
B1
DIGITAL SKILLS
Design
Adobbe Photoshop / Adobe Lightroom / Adobe Premiere pro / Adobe Ilustrator
/ 3D Sketching (SketchUp) / Adobe InDesign CC / Corel Draw
Basic
Microsoft Powerpoint / Microsoft Office / Microsoft Word / Google Docs / Googl
e Drive / Outlook
Digital
Social Media (Facebook Instagram LinkedIn YouTube) / Uber Conference / Google
Ads / SEO optimization / Zoho CRM
RECOMMENDATIONS
https://www.facebook.com/bavaria.serbia/
https://www.facebook.com/The-Art-Of-Beer
https://www.facebook.com/millergenuinedraftsrbija/
https://www.facebook.com/StaropramenRS/
https://www.facebook.com/CoronaRS/
https://www.facebook.com/StellaArtoisSrbija/
https://www.facebook.com/PolimarkSerbia/
https://www.facebook.com/adeccosrbija/
https://www.facebook.com/adecco.it.rs/
https://www.facebook.com/koksenergy.serbia/
https://www.facebook.com/Jagermeister.Serbia/
https://www.facebook.com/facisfactoryoutlet/
https://www.facebook.com/Eurocrem/
https://www.facebook.com/SwisslionTakovo/
https://www.facebook.com/novajuvitana/
https://www.facebook.com/bioishrana/
https://www.facebook.com/WaiWaiSerbia/
https://www.facebook.com/perma.agrartecnic/
https://www.instagram.com/ljubavnaprvizalogaj/
https://www.instagram.com/eurocrem_swisslion/
https://www.instagram.com/swissliontakovo/
https://www.instagram.com/waiwai_srbija/
https://www.instagram.com/organska.hrana/
https://www.instagram.com/adeccosrbija/
www.nlb.rs
www.polimark.net
PROJECTS
Projects
Project:
Office for Kosovo and Metohija
Government of the Republic of Serbia
Illustrated book: Prizren
Campaign: Vi Ste Svet
https://www.youtube.com/channel/UC14cWniWoO0K7Su1AdWbtSQ
Full campaign for the American Embassy
ORGANISATIONAL SKILLS
Organisational skills
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Creating and keeping deadlines
Delegation
Goal setting and meeting goals
Decision making
Managing appointments
Team management
Project management
Making schedules
Coordinating events
Problem solving
Productivity
Teamwork
Team leadership
Multitasking
Strategic thinking
COMMUNICATION AND INTERPERSONAL SKILLS
Communication and interpersonal skills
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Excellent written and verbal communication skills
Confident, articulate, and professional speaking abilities (and experience)
Emphatic listener and persuasive speaker
Writing creative or factual
Speaking in public, to groups, or via electronic media
Excellent presentation and negotiation skills
JOB-RELATED SKILLS
Job-related skills
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Strategy planning
Tactical execution
Community management
Optimizing content and technology
Creative mindset
Writing engaging introductions
Being on top of the latest digital marketing trend
Analytical skills
Content creation
Graphic design
Brand development
Digital Strategy
Social Media Strategy
Account Management
