Deja Mattis

Deja Mattis, PR Analyst Davie, 33351, Florida, -,-, https://linkedin.com/in/dejamattis/ SUMMARY Dynamic PR Analyst with over 3 years of experience in marketing and public relations, equipped with a Bachelor's degree in Public Relations. Proficient in managing marketing initiatives, analyzing web traffic, and enhancing brand visibility, resulting in a 33% sales increase in previous roles. Adept in crafting strategic communication plans and collaborating with diverse stakeholders to achieve organizational goals. Prepared to leverage strong analytical and creative skills to drive effective PR strategies and contribute to success in a remote environment. WORK EXPERIENCE 01/2022 – Present Business Entrepreneurship Teacher, Plantation Plantation, United States High School Designed and implemented lesson plans and instructional materials that fostered active learning. Collaborated with administrators, department heads, teachers, and guidance counselors to promote student academic excellence. Mentored students on projects that positively influenced both their academic trajectories and personal growth. Provided guidance to students and parents regarding achievement goals in alignment with district expectations. Supported seniors in college applications, organized campus tours, and guided students across all grade levels in finding their educational paths. Coordinated and organized field trips that were directly tied to classroom assignments. 01/2021 – 12/2022 Communications and Marketing Specialist, Friedman Florida, United States Dental Group Directed the marketing department’s initiatives by planning, executing, and tracking marketing budgets ranging from $30K to $50K across four offices in the South Florida Region. Refined processes and procedures to enhance oversight and accuracy of marketing initiatives, achieving 100% completeness. Assessed web traffic metrics to identify areas for improvement in email campaign performance and organic traffic. Developed and presented status reports while collaborating with the marketing team to ensure timely and budget-conscious project delivery. 01/2020 – 12/2021 Brand Assistant Manager, Chewy Florida, United States Led a team of 10 Customer Service Representatives, facilitating weekly team meetings and one-on-ones to manage accounts and marketing strategies, resulting in a 33% sales increase within the first six months. Handled over 120 daily interactions in a high-volume, high-service level environment. Collaborated with team members to effectively generate new marketing content while ensuring adherence to brand standards. Established and managed key marketing channels including Email, Direct Mail, Website, Influencer Communities, and Social Media. 01/2020 – 12/2021 Marketing Assistant, Prime Meridian Bank Florida, United States Prepared, formatted, proofread, and edited a wide array of documents with meticulous attention to detail. Compiled customer profile reports and demographic insights to recognize opportunities for product and service marketing. Investigated and analyzed competitor marketing strategies and digital content, creating engaging promotional content for our Instagram and Facebook platforms. Optimized marketing inventory organization, achieving over 20% cost savings in the first year. 01/2019 – 12/2020 Marketing and Public Relations Intern, Rowland Florida, United States Publishing Proposed innovative marketing strategies that elevated magazine visibility, increasing social media following from hundreds to thousands. Maintained consistent communication with clients to acquire the necessary material and instructions to fulfill contractual obligations. Collaborated with all departments to enhance workflow and communication, boosting overall productivity. Conducted interviews with notable Tallahassee residents, faculty, and local donors, highlighting their contributions to the community and supporting marketing events and digital PR efforts. EDUCATION 01/2015 – 12/2019 Florida A & M University Tallahassee, United States Bachelor of Science, Public Relations School of Journalism & Graphic Communications. SKILLS Monitoring Analytics Account Management Standard Operating Procedures Adobe: Photoshop, Illustrator, InDesign Leadership Experience Internal/External Communications Writing/Editing Content Data Management Analytical Skills Google Workspace Creative Thinking Cross-Cultural Communication Complex Problem Resolution Cultural Diversity Practices Search Engine Optimization (SEO) Proficient use of Microsoft Word/Excel/Outlook/PowerPoint Training and Development Social Media Management Remote/Hybrid Adaptable Media Monitoring Communication Troubleshooting Adaptability