Deepak Gupta

My name is Deepak Gupta, and I am an experienced Retention Campaign Manager with a passion for driving customer engagement and loyalty through strategic multichannel marketing campaigns.

Currently, I am actively seeking a new opportunity to utilize my skills and expertise to make a significant impact in a dynamic and innovative organization.

With a proven track record in executing successful marketing campaigns across various channels, including email marketing, SMS, PUSH notifications, WhatsApp, and loyalty/referral programs, I bring a wealth of knowledge and hands-on experience to the table. My proficiency in utilizing NotifyVisitors, a leading competitor of Webengage, Moengage, Clevertap, Wigify, Pushengage, Klaviyo, and Omnisend, enables me to effectively manage campaigns for a diverse portfolio of brands.

Throughout my career, I have been responsible for optimizing email campaigns, ensuring impeccable delivery and engagement. I have a strong understanding of warm-up strategies, IP reputation management, domain reputation management, and DLT processes for SMS campaigns. Moreover, my technical prowess extends to configuring email sending processes using platforms like Sendy, NotifyVisitors, Webengage, and various SMTP service providers, including Mailchimp, Mandrill, SendGrid, Netcore, Gupshup, Kaleyra, and more.

Content creation is a passion of mine, and I have expertise in using WYSIWYG and drag-and-drop email editors to craft compelling marketing content. I possess a deep understanding of customer segmentation and have implemented successful segment tracking using JavaScript code, PHP code, and plugins.

In addition to my technical skills, I am well-versed in REST APIs and proficient in testing APIs using tools such as Postman, Requestbin, Pipedream, and Zapier. I have also successfully set up webhooks from different tools, enabling seamless integration between platforms.

Analyzing campaign performance and optimizing ROI are key strengths of mine. I have executed and maintained remarketing Google Ads campaigns to effectively retarget email campaign traffic. Furthermore, I am experienced in utilizing Google Analytics to gain valuable insights into campaign performance and leveraging Google Tag Manager to enhance campaigns with third-party JavaScript and other codes.

If you are seeking a dedicated and results-driven Retention Campaign Manager, I am confident that my skills and experience make me an excellent fit for your organization. I am eager to contribute to a dynamic team and make a meaningful impact on customer retention and brand engagement.

Thank you for considering my profile, and I look forward to connecting with you to discuss how my expertise can benefit your organization.