Deborah Olufisayo

DEBORAH OLUFISAYO MARKETING SPECIALIST ​ - • - • Lagos • https://linkedIn.com/in/deboraholufisayo PROFESSIONAL SUMMARY Data-driven Marketing Specialist with 4 years of experience in content marketing, email marketing, social media marketing, customer engagement, and digital strategy. Skilled in crafting compelling messaging, executing go-to-market strategies, and driving product adoption through storytelling and targeted campaigns. Proven success in optimizing customer journeys, creating educational content, and leveraging automation to enhance user retention. SKILLS Email Marketing​ Webinar Funnel​ Sales Strategy​ GTM Strategy​ Project Management​ CMS Management​ Copywriting​ Automation​ Design​ Marketing Strategy Content marketing Time Management PROFESSIONAL EXPERIENCE MARKETING SPECIALIST ​ TJA|Remote |Feb 2024 ●​ Managed inbound email requests from customers promptly and professionally, addressing their needs and ensuring high satisfaction. ●​ Designed landing pages for webinars, guides and several trips page with an average conversion rate of 34.3% ●​ Identified and assessed customers' needs, achieving a 37% increase in monthly sales within the first 3 weeks. ●​ Created onboarding sequences for paying clients from pre-trip to post-trip • Created email sequence automation to enhance the customer journey and satisfaction, handling high-volume email campaigns. ●​ Brainstormed content ideas, revitalized market research efforts with a content marketing perspective, yielding a 10% improvement in customer targeting. ●​ Managed about 30 affiliate members by onboarding, creating marketing material all automated ●​ Optimized subject, preview lines, and conducted A/B testing, resulting in high open rate and increase in sales. MARKETING ASSISTANT​ OTGRAPHICALLY | REMOTE | MARCH 2023 –APRIL 2024 ●​ Handled email copies and customer inquiries using MailChimp, optimizing email templates with basic HTML and CSS when needed. ●​ Created a customer work-flow that yielded high customer retention rate and a 15% increase in sales ●​ Welcomed community members using personalization which increased the engagement rate. ●​ Created written contents from podcast and youtube audios, videos and distributed to several channels CONTENT & EMAIL MARKETER ​ RG PHOTOGRAPHY | REMOTE | FEB 2022 – JAN 2023 ●​ Spearheaded email and SMS marketing campaigns, utilizing A/B testing and analytic to improve open rates and engagement by 25%. ●​ Designed visually appealing newsletter and a professional price deck on Canva, contributing to a cohesive brand image. ●​ Created automated email workflows using Dubsado, leading to a high boost in customer retention and an increase in profit. ●​ Designed and authored a "What to Expect" series, providing valuable insights and a lead magnet to clients. EDUCATION BACHELOR’S DEGREE B.A German | Obafemi Awolowo University​ CERTIFICATIONS Content Marketing Hubspot 2023 Email Marketing Hubspot 2023 Data Analysis EntryLevel 2022 Product Marketing Utiva 2023 Digital Marketing Google X Coursera 2017 – 2021