Deborah Klein
Profile
Five-time Salesforce certified Senior Consultant with 5+ years of progressive experience in the development and implementation of Salesforce projects, including Marketing Cloud, Sales and Service Cloud. Specialized education in Mathematics and Business Administration. Adept Communicator skilled in developing rapport and collaborative relationships with colleagues, vendors, and regulatory entities. Expertise in:
Principles & Practices:
Data Analysis • Finance • Compliance • Research Analytics • Training • Risk Management Technical Reporting • Collaboration • Lead Lifecycle • SEO • Automated Processes Presentations • Project Planning
Technology:
Salesforce • Marketing Cloud • Microsoft Office Suite • SQL • Eloqua • Adobe Analytics
Highlighted Experience
Crowe • Remote • 2022 – 2023
SR. Consultant, Manager, Marketing Salesforce DU
Leads projects for Marketing Cloud and Marketing Cloud Account Engagement. Works with sales leadership to scope and size potential projects. Collaborates with project management team to ensure progress and reporting of project status.
EMS Consulting • Remote • 2021 – 2022
SR. Principal Consultant, Marketing Cloud-
Provides clients Marketing Cloud solution and best practices, collaborates with clients to determine goals, and then creates and executes plans to achieve them. Responsible for functional and technical requirements for all Marketing Cloud related set up, including Journey Builder, Datorama, Interaction Studio, Cloud Pages, and Contact Builder, among others. Stays apprised of enhancements related to releases and Apps through ongoing training, community participation and continuous research.
University of Pittsburgh • Pittsburgh, PA • 2018 – 2021
Salesforce Marketing Cloud Admin, Marketing Automation Team Lead-
Responsible for the administration and technical implementation of Salesforce Marketing Cloud features, integrations, and reporting analytics through configuration as well as the execution of development support activities. Build new business units as needed and train users regularly. Provide operational support for Enterprise CRM related applications, services, and tools. Support onboarding new teams to Salesforce, including regular training.
ThermoFisher • Pittsburgh, PA • -
Digital Marketing Technology Lead,-
Manage technologies related to or involved with delivering marketing messages. This includes Eloqua, SFDC, IBM Interact and Campaign, Adobe Omniture, and others. Work with cross-functional teams on projects to enhance functionality and bring on new features. Act as SME in deciding priority and value of projects that impact digital marketing. Work with vendors to identify solutions that can enrich customer experience. Measure ROI and report to leadership.
Marketing Database Specialist / Database Administrator II,-
Manage multiple Eloqua instances including user profiles, data cleansing and field maintenance. Work with Strategic Marketing team to identify and build email segments for campaigns. Track the results of multi-channel marketing campaigns, utilizing reporting tools including Adobe Analytics and Eloqua Insights to provide summary reports of metrics along with key insights to internal stakeholders. Work with multi-department team to integrate Salesforce with Eloqua.
Marketing Analyst II, CCG -
Work with the Marketing team to track progress of on-going promotions and review history of sales to suggest items for future promotions using SQL and Cognos reporting tools. Research companies to identify prospects for sales teams. Use data from Cognos, Eloqua, and SQL to create targeted email lists for marketing campaigns.
PNC Bank • Pittsburgh, PA •-
Senior Analyst, Retail Finance-
Analyst II, ATM Finance-
Additional Certifications
Salesforce Certified Marketing Cloud Developer• Since January 2023
• Credential ID-
Salesforce Certified Marketing Cloud Consultant• Since July 2022
• Credential ID-
Salesforce Certified Administrator• Since December, 2020
• Credential ID-
Salesforce Marketing Cloud Administrator • Since August, 2020
• Credential ID-
Salesforce Marketing Cloud Email Specialist • Since July, 2019
• Credential ID-
Project Management Academy • 2018
• 35 PDU hours Earned, PMP Exam Preparation
Eloqua Masters • 2016 and 2017
Education
MBA Point Park University • Pittsburgh, PA • 2016
BS, Mathematics St. Vincent College • Latrobe, PA • 2008
Study Abroad, Lancaster University in Lancaster, Lancashire, UK from-
Interests
Foster Love Project • 2017 – Present
Volunteer at Donation Center
Weekend Warrior at 2019 Foster Family Retreat
Beverly’s Birthdays • 2016 – Present
Volunteer at birthday parties
Mount Lebanon Mom’s Network • 2021 to present
Board member 2022
Mount Lebanon Women’s Club • 2018 to present
Mount Lebanon Junior Women’s Club • 2015 to 2018
Each year the group chooses a beneficiary and organizes fundraising events for them
Since 2015, the group has raised over $75K for local charities
Board member 2016 -2018
