GBEMINIYI DEBORAH ABOSEDE BA. ED DMSI
Marketing Manager
Phone number: -
Email:-LinkedIn: www.linkedin.com/in/deborah-gbeminiyi-
Accredital profile: https://accredital.com/profile/
Summary
User-centric marketing professional with over 3 years of expertise in creating and executing successful strategies,
analyzing market trends, and identifying consumer behavior patterns to increase brand awareness, engagement, and
revenue growth.
Proficient in brand management, market research, SEM/SEO, email marketing, social media management, and budget
management. Excellent communication and leadership skills with a strong aptitude for cross-functional collaboration
Core Competencies
• Search Engine Optimization
(SEO) and Search Engine
Marketing (SEM)
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Paid advertising
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Business-to-Business (B2B)
marketing
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Social media management
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Email automation
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Brand management
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Content creation
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A/B split testing
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Budget management
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Influencer Marketing
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Customer relationship
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Analytics and reporting
management (CRM)
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Lifecycle marketing
Professional Experience
Advance Careers UK - Feb 2023 - Present
Assistant Marketing Manager
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Developed and executed go-to-market strategies, conducted market research, and collaborated with teams such
as sales, engineering, and design to ensure successful product launches.
Led a cross-functional team of eight (8) marketing professionals in developing and deploying integrated digital
campaigns, ensuring effective communication and stakeholder engagement throughout the process.
Conducted A/B split testing on ad copies, email copies, and CTAs to gather customer insights and enhance
campaign outcomes.
Deployed social media management strategies, including content planning to increase social media following
and engagement. Addressed user inquiries to maintain a positive brand image and improve customer
satisfaction
Created targeted email marketing and drip automation campaigns for different customer segments based on
their actions and stages such as: welcome, onboarding, order confirmation, action notification, nudge, and
reengagement.
Performed keyword research, link building, and reviewed website content to enhance SEO, increase SERP
rankings and organic traffic, reduce marketing costs per acquisition.
Developed a comprehensive content marketing strategy covering blog posts, video content, graphics, etc.,
collaborating with various professionals to produce high-quality, relevant, and informative content for defined
target audience segments and personas.
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Deployed ads on paid channels such as Meta, TikTok, and LinkedIn to target specific audiences, utilizing
remarketing and retargeting techniques to improve campaign effectiveness. Determined and adjusted budget
allocations to optimize marketing ROI.
The Blowfish Hotel - July 2021 - December 2022
Marketing Specialist
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Established a successful affiliate program, onboarding over 450 affiliates, providing training and marketing
materials to perform extensive outreach resulting in significant growth in sales and revenue.
Presented comprehensive marketing strategies, utilizing analytics and data-driven insights, to effectively
communicate marketing plans and projections to clients, partners, and stakeholders
Conducted market research, price surveys, and competitor analyses to inform and improve marketing efforts,
while also designing and implementing Ansoff metrics to ensure the minimum viable product (MVP) was
meeting targets.
Designed landing page and website structures, content, and user interfaces, and effectively managed their
content as needed
Conducted keyword research, built links, and reviewed website content to enhance SEO, increase organic
traffic, reduce marketing costs per acquisition, and implement other SEO strategies.
Deployed ads on paid channels to target specific audiences, utilizing remarketing and retargeting techniques to
improve campaign effectiveness. Determined and adjusted budget allocations to optimize marketing ROI.
Developed a comprehensive content marketing strategy covering blog posts, video content, graphics, etc.,
collaborating with various professionals to produce high-quality, relevant, and informative content for defined
target audience segments and personas.
Technical Skills
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Design software:
Canva, Figma Capcut.
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Email marketing platforms:
SendGrid
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Agile
Others: WordPress.
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Analytics tools: Google
Analytics, SEMrush,
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SEO tools: Ahrefs, Google
Search
Console, Yoast SEO, SEMrush, Moz,
Similar Web
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Customer Relationship
Management (CRM) software:
Salesforce, HubSpot
Education
University Of Lagos NG
Bachelor of Arts English Education 2011 – 2015
Certifications
DMSI- Digital Marketing Certificate
Digital Marketing- Google Certificate
References
Available upon request
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Presentation software:
Microsoft PowerPoint, Google
Slides.
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Collaboration: Slack,
Microsoft
Teams, Teamwork, Asana, Notion.
