Debbie Elkind
Copywriter & Editor
debbieelkind.com-
As a digital and print copywriter and editor, I’ve written the full spectrum of marketing
and advertising collateral, from website copy, blogs, email marketing campaigns and
social media campaigns to brochures, newsletters, business case studies, and corporate
communications. I’ve worked with digital and ad agencies, large corporations, small
businesses, government departments and not-for-profit organisations.
As a journalist, my work has appeared in newspapers (Sydney Morning Herald, San
Francisco Chronicle), books (The Foodies Guide to Sydney and the Sydney Morning
Herald Good Café Guide), magazines (Feast, Hospitality, B&T), and websites (SBS
Food, Taste.com.au, Ninemsn, and Gourmet Traveller).
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Website content, SEO copywriting
Blogs and content marketing, social media
Print and online editorial and advertorial
Digital and mobile marketing and advertising copy
Brochures and business case studies
Corporate communications
Print and online journalism
Editing and proofreading
SELECTED FREELANCE CONTRACTS,-
Publications Manager, Sydney Harbour Foreshore Authority, March 2015 to
present
- Copywriting and editing across a range of digital and print media: web, social, eDMs, enewsletters, magazines, tourism guides, signage, postcards, brochures, maps.
- Responsible for final editing/proof of all content and copy before it goes live online or is
sent to print.
- Ensuring consistency of tone and language, adhering to SHFA style guides and
creative branding concepts across different events, target audiences and publication
styles.
- Developing creative copy and concepts for major events, marketing campaigns,
cultural institutions and public programs in The Rocks and Darling Harbour, as well as
SHFA internal communications.
Copywriter for King Content, March 2015 to present
Writing blog articles for content marketing agency, King Content, including substantial
content for Bupa Australia’s health hub, The Blue Room (theblueroom.bupa.com.au).
Digital copywriter, Taste.com.au and Ninemsn.com.au, 2012 to present
Contributing editorial and advertorial features to Taste, Australia’s #1 recipe website and
the Food and Lifestyle sections of ninemsn.com.au.
Copywriter, Cranbrook School, May 2014 to May 2015
Working with Cranbrook’s publications department on an as-needed basis to research,
write and edit content for the school’s quarterly magazine, Schola Nostra, as well as
copy for media releases, print ads and internal and external communications.
Copywriter, Harteffect, Sept 2012 to June 2015
Collaborating on campaigns for Harteffect’s major clients, including Coles, Canon and
nab, with jobs ranging from writing website copy, brochures, flyers, and postcards to
outdoor advertising concepts and trade presenters.
Copywriter, TwoSocial, iSentia, February 2014 to present
Writing email-marketing campaigns for internal and external clients, as well as a
business case study looking at how a major brand (Maybelline) used social media
monitoring intelligence to run a highly successful campaign.
Copywriter, NSW National Parks & Wildlife Service (NPWS), 2012 to 2016
Wrote and edited extensive website content for nationalparks.nsw.gov.au, comprising
SEO-driven copy designed to engage visitors and encourage them to visit NPWS’s
many national parks and nature reserves.
Editor, NWS Health, December 2012 to present
Editing policy documents and guides for NSW Health on an as-needed basis.
Copywriter, Aquent, June 2003 to present
As a contract copywriter for Aquent, I’ve written brochures, eDMs, point-of-sale,
newsletters, and website content for numerous clients including Now Communications
Group, Imagination Australia, iSentia and Text Pacific Publishing.
Copywriter, Australian Red Cross (ARC), June 2012 to 2014
Working with the Communications and Publications departments I wrote and edited copy
for annual newsletters, quarterly stakeholder newsletters, case studies, and CEO
updates. I also liaised with stakeholders across the business to produce an in-depth
Communications Toolkit for Executive Directors available both in print and digitally.
Copywriter for SBS Digital, 2007 to 2013
As a regular contributor to the SBS Food website and its companion magazine Feast, I
wrote numerous feature articles and also produced content guides for the site, which
included slideshows, interviews and video content.
Copywriter for The Monkeys, 2011/2012
I conceived and wrote all of the copy for Google’s Getting Aussie Business Online
initiative (gettingbusinessonline.com.au), including a series of nine campaign-related
eDMs. I also worked closely with The Monkey’s producers and account managers to
create all copy for The Star’s new multipurpose event centre (star.com.au).
Copywriter for The White Agency, June-December, 2010
Working closely with art directors and producers, I helped conceive and produce digital
campaign materials for the Commonwealth Bank. These included number of banner ad
campaigns, online newsletters, micro-sites, and eDMs. I also rewrote the Youth &
Students and NetBank for Business sections of the CommBank website.
Copywriter for Pearshop, 2008 to 2012
I worked with Pearshop, a mid-size creative agency, over a period of four years on
marketing and advertising collateral for the agency’s diverse clients, including 20thCentury Fox, NRMA, LexisNexis and the Taronga Zoo.
Copywriter, Saatchi & Saatchi Digital, July-August, 2008
While covering for a Senior Copywriter on leave, I conceived creative and wrote copy for
digital and direct marketing campaigns for St.George and Aussie banks.
Copywriter for Tequila/Digital from October 2006 to Jan 2008
Working with Tequila on a full-time on-site contract, I produced website content, banner
ads, research reports, award applications, and articles for industry trade publications.
Clients included Nissan, New Line Cinema, Fox Searchlight and AAPT.
Journalist for Fairfax, 2000 to 2012
As a regular contributor to the Sydney Morning Herald, I wrote a variety of features and
shorts for sections, including Good Food, Spectrum, MyCareer and Travel, as well as
worked on annual editions of the SMH Good Café Guide and Foodies Guide to Sydney
since 2011.
