Debajyoti Mullick

DebajyotiMullick Mobile: - Email: -Address: 13/1C, Prince Rahimuddin Lane, Kolkata - 700 033. Career Objective – To actively participate in the Mission, Vision and Values of a dynamic organization which places emphasis on initiative, innovation, team work and professional integrity. Professional Qualifications– MBA from Sikkim Manipal University. Career Highlights– Experience in IT and IT enabled industry in multiple roles. In depth market experience in IT and Telecom Accessories with some notable brands of the industry Knowledge on commercial and administrative fundamentals for distribution and channel operation. Worked with Brands like Acer, HP, Toshiba, Belkin, Targus, Honeywell Connection, Intex and presently with Mavencube with the ownership and responsibility essential for Brand Building. Successful in setting up new brand entrants, setting up dealer network intensively and capitalize on the brand equity to achieve the awareness and the subsequent pull for the brand with practical planning and execution. Relationship Management – Successfully developed and managed relationships with Business Partners(Corporate and Distribution Channel) and enjoy strong relationships with National and Regional distributors countrywide. Team Management – Lead by example and believe in motivating the team to derive the maximum. Believe and follow SWOT analysis to succeed. Current Job Profile – Chief Marketing Officer at Mavencube Technologies Pvt Ltd. – From January 2019 till date Mavencube Technologiesis works on electronic based innovative product development based on some outstanding product ideas and execute R&D service projects as assigned by its foreign and domestic clients. IOT being the platform Mavencube is also conducting education courses on IOT for young engineers. Mavencube also works on IT projects directly and in collaboration with partners in East by supplying hardware and helping in hardware and software installations. Job Profile and Responsibility- Partnering and coordinating with IT channel partners for IT project execution for hardware requirements and IT and Telecom accessories gifting deals. Preparing the business model Formulating the marketing strategy in different phases of product life cycle Decide the entry and exit of a new product Planning the distribution channel depending on the target segment and the channel margins therein for a new launch. Associating with engineering institutes and conduct seminars and workshops and subsequent courses for the students/professors with an objective to educate the students on IOT and making them industry ready and place them at our client’s place or absorb in our inhouse projects. Work Experience - A. Regional Manager– Intex Technologies (India) Ltd. from April 2018 to Dec 18. Intex Technologies is one of the major players in Mobile handsets, Mobile accessories, IT accessories and Consumer durables in India. Job Profile - Spearheading the Channel Distribution business comprising of the Regional Distributors and Micro distributors. Owning up the revenue targets and ensuring steady growth. Setting up Partners in vacant territories and maintain consistent flow of business Positioning of Intex as a brand across channels with relevant products. Managing a team of 4 with adequate and timely reporting, addressing and closing the potential gapsarising out of the distribution business from time to time. Achievements – Managing efficiently the existing Distribution Channel in East and deriving adequate growth. Settling almost all the pending channel disputes in 3 months. Signed up with 6 new Regional Distributors during my tenure.. B. Regional Sales Manager East – Honeywell Connection(Secure Connection Pvt Ltd). From June 2016 till April 2018. Honeywell International, Inc. is an American multinational conglomerate company that produces a variety of commercial and consumer products, engineering services and aerospace systems for a wide variety of customers, from private consumers to major corporations and governments. Secure Connection took up the brand license of Honeywell Connection accessories product line. Job Profile - Developing and managing the Channel Distribution,both Telecom and IT, as well as corporate presence of Honeywell as a brand Fulfilling targets and ensuring steady growth. Setting up Regional Distrubutors and maintain consistent business Setting up Corporate business partners to derive b2b business. Ensuring the positioning of Honeywell products in all relevant channels like IT, Telecom, Comsumer Electronics, Audio Visual and Car Accessories. Leading the team with adequate and timely reporting, addressing the loopholes of distribution business from time to time. Managing our National Distributor and the distributional efficiency. Achievements – Setting up of Distribution Channel in East. Positioned the range of Honeywell accessories at the relevant channel of distribution. Achieved an extensive and intensive channel presence with a total of 300 numbers of business partners dealing in Honeywell. Established Corporate and SI partner reach with our select skus. C. Sales Manager Brand – East for Targus India PvtLtd. from February 2013 to May 2015. Targusis the leading brand in notebook carrying case category and a global supplier of portable solutions and continues to define and shape the market for mobile computing cases and accessories. Job Profile - Developing and managing the Volume Partners and driving sell out to different channel segments like IT channel, Telecom, Consumer Durable, Electronics, etc. in West Bengal, Bihar, Jharkhand, Orissa and the North Eastern Statesbased on the derived strategy to cater India market. Consolidating, Controlling and leading the Distributors and their sales team and providing them proper guidance, direction and taking report on daily basis to drive the business from different territories through channel partners. Mining business from Corporates through proper maping and positioning. Handled and Executed corporate deals of considerable size on regular basis where executions spread around major cities of the country by guiding the channel partners in cities like Mumbai, Pune, Delhi, etcalongwith with the Distributor representatives of the respective cities. Ensured online presence of Targus as a brand in major platforms like Flipkart, Amazon, Snapdeal, etc. Achievements – Managed to infuse mindshare among distributors. Taken the business from 1 lac to 50 lacs monthly. D. Zonal Sales Manager for East – Belkin India Pvt. Ltd. From October 2010 till February 2013. Belkinis a recognized global leader in connectivity solutions.Belkinoffers a range of innovations designed to give computer and consumer electronics users seamless integration in their homes, cars, and on the go Job Profile - Developing and managing the Volume Partners and driving sell out to different channel segments like IT channel, Telecom, Consumer Durable, Electronics, etc. in West Bengal, Bihar, Jharkhand, Orissa and Assam Consolidating, Controlling and leading the Distributors and their sales personnel and providing them proper guidance, direction and taking report on daily basis to drive the business from different territories, with a team of Channel Sales Manager reporting to me. Aggressively participated in fairs/exhibitions and other promotional activities through business partners to create brand awareness. Mining business from Corporates through proper maping and positioning. Achievements – Setting up of distribution channel in East. Established consistency in business month on month. Handled and resolved long pending issues in distribution. Managed the National Distributors effectively to establish a strong mindshare for the brand. Taken the monthly revenue from 10lacs to 1.3 crores. E. Regional Manager for East – Toshiba India Pvt. Ltd. From August 2008 till September 2010. Toshiba is Japan’s No 1 brand and one of the fastest growing brand worldwide. Job Profile - Developing the Retail/Nonretail channel business for West Bengal, Orissa, Assam, Bihar and Jharkhand, with exclusive showrooms at select locations. Taking position in some selected Corporate Accounts and developing business from there. Consolidating, Controlling and leading the Distributors and their sales personnel and providing them proper guidance, direction and taking report on daily basis to drive the business from different territories, with a team of Business Development Executives reporting to me. Hosted and Addressed Channel Meets with support from HQ at West Bengal. Promoting and participating in extensive promotional activities accompanied with business partners to create brand awareness amongst the dealers and end customers. Achievements – Setting up of distribution channel in East which is giving consistent business today. Developed selected accounts, with continuous interaction and thus developed business relationship and gradually creating presence of Toshiba therein. Consolidated the Service Network with constant interaction. Established a business of 1000 notebooks every month from East from close to zero business. Achieving target month on month. Received Awards for Outstanding Performance in October 2009, February 2010 and March 2010 F. Area Sales Manager – Imaging and Printing Group with Hewlett-Packard India Sales Pvt. Ltd. From April 2008 till August 2008. HP is ranked as world’s no 1 in IT Hardware Industry. Job Profile – Responsible for maintaining partnership and deriving business from Retail Partners of HP at Kolkata including Large Format Retails like Home Solutions, RPG/ Spencer. The product was consumer laptop and desktop. Directing and guiding the FOS team for redistribution of Tier2 stock. Increasing breadth by creating new partners or upgrading small time partners to tier 2 level. Pursuading and involving Business partners into various promotional activities to create brand awareness and generate additional business for them. G. Manager – Retail/Nonretail Business with Acer India Pvt. Ltd. from October 2004 to March 2008 Acer ranks among the world's top 3 PC brands and has been designing easy, dependable IT solutions for business, government, education, and home users. The worldwide headquarter of Acer is in Taiwan and in India it has got its HQ at Bangalore alongwith several branch offices all over the country. Job Profile - Developed the Retail/Nonretail channel business for West Bengal and Orissa. Taking position in some selected Corporate Accounts and developing business from there. In the year 2007 my KRA was developing nonretail partners and establishingCORPORATEPRESENCE.During this time clinched some considerably big deals on desktops and Altos Servers through adequate customer and partner engagements. Controlling the Distributors and their sales personnel and providing them proper guidance, direction and taking report on daily basis to derive the expected sales revenue from different territories. Imparted training programmes and addressed Channel Meets single-handedly at Orissa and West Bengal. Promoting and participating in various promotional activities accompanied with business partners to create brand awareness for some selected Retails. Maintaining relationship and deriving business from the Large Format Retails(LFRs-Ezones, Bigbazaars, Spencers, etc) and managing the performance of the ISPs deployed in different LFR locations. Achievements – Developed partners both System Integrators and resellers and brought competition partners also under Acer umbrella. Developed selected Corporate Accounts, with continuous interaction and thus developed businessrelationship and gradually creating presence of Acer therein. An incremental& consistent revenue of Rs 1cr.monthlythrough new partners in West Bengal. Developed the Orissa mktrevenuesurged from 10lacs to 40 lacsmonthly. Taken the Retail Channel business of West Bengal to a level of 3 cr. Consolidation of LFR business month after month. Achieving target year on year. Received Awards for Outstanding Performance 2005 and 2007. H. Territory Sales Manager with Iris Computers Ltd. from March 2003 to October 2004 Iris Computers is a 400 crore company and the National Distributors for computer brands like IBM, Acer, HP, Benq, etc Job Profile – Responsibility of the overall Branch Operations. Taking care of the distribution channel for brands like IBM, Acer and HP for East. Developed new business partners across all brands Credit control of the Accounts. Achievements – Developed new partners and increased sales from 1.5 crores to 2.5 crores I. Project Executive with HCL Comnet Ltd. from June 1998 to February 2003 HCL Comnetis a 100 percent subsidiary of HCL Technologies Job Profile– Project implementation & co-ordination between sales & support team and regular interaction with the key personnel in the Corporate Client’s place and satisfying them by fulfilling their requirements. Responsible for procurement, installation, commissioning and also credit control. Planning the alternative in case of possible critical and delicate outcomes. End to end communication and periodic evaluation and taking up necessary corrective actions. Knowledge of using high-tech project mgmt. tool, PS8. Achievement – Proper implementation of projects through prompt coordination and successful generation of repeat sales from existing Corporate Customer base. Academic Qualification – Passed Madhyamik from South Point High School in the year 1992 with 1st div Passed Higher Secondary from South City-Day College(Calcutta University) in the year 1994 with 2nd div Graduated(B Com Hons.) from South City-Day College(Calcutta University) in the Year 1997 with 2nd div Extra Curricular Activities – Actively participate in Marathon and running events(like BRC, IEM, CSC, IDBI, Run for Independence and TCS World 10K Bangaluru,ADHM,TMM)with a Procam Slam Title & love swimming. Participated in drama at school level. Personal Data – Date of Birth – 24th September 1975 Marital Status – Married Languages Known – English, Bengali and Hindi Place:Kolkata Date:(DebajyotiMullick)