Name: Debarghya Haldar
Address: - E-61/62. Shravasti Apts. Malad Link
Road, Opposite InOrbit Mall, Malad (West). Mumbai – 400064
Tel.:-
Email:-
Statement of purpose: To work in a progressive, value and growth driven organization on challenging assignments that shall yield the twin benefits of job satisfaction and a steady-paced professional growth.
Current Industry: IT Software- Internet Solutions/ Web Services
Current Functional Area: Digital Media and Advertising
Skills: Search/ display/ email/ affiliate and social media marketing/ Sales. Experienced with Google Adwords Tool/ Google Analytics, Facebook Insights etc.
Total Years of Experience: 5 years 6 months
Level in Last Organization: Manager- Publisher Alliances
Current: Self-employed (Consultant)
Work Experience:
1. Vserv.mobi: Manager- Publisher Alliances
Job Profile: My role at Vserv includes developing new business opportunities with WAP publishers/ App Developers from global markets and manage day to day publisher account activities and interactions.
2. Dgm India: Senior Account Manager
Job Profile: Online Affiliate Marketing- Responsible for handling sales and account management for the Mumbai branch. My key responsibilities were to meet clients and developing new business opportunities for lead generation and managing those accounts. Other than client acquisition and account management I also took care of collections and billing for my clients.
Duration: Duration Feb 2010 to December 2011
Responsibilities:
Handle client acquisition and develop leads for their business.
Ensure that the leads generated online are delivered on time to the clients.
Manage client accounts and take care of billing and collections.
Develop new relationship with clients who are looking for business through the CPL/ CPA model.
Day to day account management including client interactions, account analysis and optimization.
Managed client accounts like Travelocity, Dr. Batra’s, ICICI Prulife etc.
3. Hostway Solutions Pvt.Ltd. (hostway.com/ affinity.com): Senior Partner Specialist
Ad Network Sales - Responsible for developing business opportunities with Publishers/ Advertisers for the US/ EU market by actively pitching advertising solutions. Managing accounts and optimization campaigns to maximize publisher portfolios
Duration: From July 2007
Job Profile: Online advertising (Business Development) – Publisher/ Advertiser Network Development, Account Management, Domain Monetization (domain parking- publisher development), Keyword Optimization, competitor research, etc.
Responsibilities:
Developing new business with Publishers/Advertisers/Ad Networks (mainly US/ EU/ CA)
Day to day account management including client interactions, account analysis and optimization
Managing a lead base of prospective Advertisers/ Ad Networks/ Publishers (CPC/ CPA)
Develop new design/SEM strategies to drive traffic on search properties
Support technical/operational related inquiries by clients
Prepare and monitor daily/weekly account performance reports
Understanding traffic trends to maximize account performance
Working closely with product development team to ensure a consistent and effective User/ In-house Interface
4. DirectI (directi.com) : Business Development Specialist- Develop business with resellers by offering services like Domain Registration, Web/ email hosting, Website Builder, Digital Certificates and managing reseller accounts.
Duration: From July 2006 to June 2007
Job Profile: Registrar Liaison (Business Development) - marketing & sales for domain names, hosting packages, website builders, digital certificates etc, Account Management, Campaign Planning, online research, email marketing etc. Actively involved in publisher development for domain parking.
Skills:
Strong understanding of the digital marketing industry from the publisher/advertiser perspective
Understanding and experience with search/ display/ email/ affiliate and social media marketing campaigns
Tracking and analyzing data on Google Analytics, Facebook Insights etc.
Well familiar with revenue models like CPC/ CPM/ CPA and JS/ XML ad syndication formats
Strong data interpretation skills
Ability to handle multiple projects simultaneously and prioritize accounts
Well versed with MS-Office applications like Word, Excel, and PowerPoint
Sound knowledge of current industry affairs and trends
Educational qualifications:
Course Institute, City Percentage
B.Sc (IT) Thakur College
of Science and 66%
Commerce
HSC National College
of Science and 60%
Commerce
ICSE Arya Vidya Mandir 80%
High School (Bandra)
Additional qualifications and Academic Projects:
Applications known Projects (Degree College)
SQL Hands on SQL plus and ORACLE database
Microsoft Designed an Inventory Management System which focuses on
Access Reorder levels for a Retailing Company
Visual Basic Developed a intranet based Library system
6.0
HTML/ASP Posted a Interactive Sports Forum on the World Wide Web as
a part of the University Project and prepared a feasibility report
for the same
C/C++/C#/Java Coded various numero-logical & formula based applications
ERP/MIS Prepared case studies on various industries
CRM Introducing a marketing database or Customer Relationship
Management (CRM)
CMS Detailed Analysis of Contact Management System
Application
Microsoft Understanding of all Microsoft office applications & software with proficiency
Office in MS Excel
Co-Curricular : Headed the College football team in Inter College
Activities championships
Event Organizer for inter-college Festivals and
Seminars
Attended various Seminars on Information
Technology, General Management
Passions : Cricket/ Soccer, Snooker, 8/ 9 ball
Competencies : Leadership
Supportive Critics
Creativity
Result Orientation
