Deanna Chan

DEANNA CHAN CONTENT CREATION & DIGITAL MARKETING CONTACT Email-Website www.inthekeyofdc.com Instagram @inthekeyofdc PROFESSIONAL EXPERIENCE Sales & Marketing Assistant -) Cyclomundo Gaillard, Rhone-Alpes, France Marketing • Conducted independent research in order to write accurate, engaging descriptions of new tours • Managed social media platforms (Facebook, Twitter, Instagram) and outlined best practices for the company handbook • Produced and sent newsletters through Mailchimp to promote new and existing offers to targeted client lists Sales • Managed sales leads from over 15 countries and worked with partner agencies in France, Italy, Spain, and Switzerland to organize trips to clients’ wishes • Addressed and implemented client feedback received through post-tour questionnaires • Increased company’s online presence through requesting reviews from clients on TripAdvisor, Google, and Facebook Other • Assisted with tour logistics, including responding to and resolving issues that arose during trips • Worked with partner hotels to arrange accommodations for clients • Selected and directed freelancers on projects such as creating a flyer for a bike rental program Social Media & New Media Content Developer (2014) Parks Canada – Coastal BC Field Unit External Relations Team Vancouver, BC, Canada Social Media • Assisted in the management of 18 Field Unit social media accounts and collaborated with staff across the region to produce engaging content and campaigns • Developed and delivered in-person and WebEx training in Content Creation and Advanced Hootsuite to Field Unit staff • Assisted in the development of a social media Best Practices Guide for the Field Unit Other Projects • Developed a route for the Pacific Rim Explora app and saw the project through to publication on Google Play and iTunes • Created informative and engaging web content such as a page introducing the Pacific Rim Long Beach Challenge PROFILE I am a writer, blogger, and content creator with experience in copywriting, editing, translation, and digital marketing, particularly in the tourism field. I am creative, organized, and thorough, and possess excellent research skills and attention to detail. I take a sincere interest in understanding the context in which I write, which results in clear, engaging, and effective copy. EDUCATION Double Major - English Honours; French Language & Literature (2015) University of British Columbia Vancouver, BC Exchange Program - French Language & Literature (2013) Université de la Sorbonne Nouvelle Paris III – Paris, France SKILLS Languages: Fluency in English and French; beginner’s Spanish Software: Microsoft Office, Dreamweaver Platforms: Hootsuite, Buffer, Facebook, Twitter, Instagram, Youtube, LinkedIn, Wordpress, Wix, Mailchimp, SalesForce, Insightly, Google DEANNA CHAN CONTENT CREATION & DIGITAL MARKETING Co-op Student (2014) Public Works and Government Services Canada - Office of Small and Medium Enterprises (OSME) Vancouver, BC, Canada • Developed professional writing skills through composing a Statement of Work for a service contract and outlining OSME’s Strategic Outreach Plan for the current fiscal year • Regularly reviewed and revised informational template responses in both English and French in order to facilitate communication with the public • Acquired experience in government administration through planning the schedule and cost of events and working on projects such as the development of a service contract • Conducted supplier outreach at business-related events in the Pacific Region and provided assistance to the public in understanding and navigating the federal government procurement process • Assisted in the organisation of the Small Business Information Expo which had a turnout of 750 attendees, and gained invaluable experience in largescale event-planning Museum Interpreter (2012) The Whyte Museum of the Canadian Rockies Banff, AB, Canada VOLUNTEER AFFILIATIONS • Developed non-academic writing skills through contributing articles to the museum newsletter, The Cairn • Conducted research on the historical and artistic material of museum tours and was able to create a concise and thematically cohesive script • Delivered guided tours of the Art Gallery and Heritage Homes and connected visitors with the exhibits while also improving on communication and public speaking skills Les Athénéennes Festival (2017) Geneva, Switzerland • Event volunteer Volunteer Richmond (2008-present) Richmond, BC, Canada • Event volunteer • Contributing Journalist Canadian Hemochromatosis Society -) Richmond, BC, Canada • Co-leader of volunteer community awareness and fundraising group CONTACT Email-Website www.inthekeyofdc.com Instagram @inthekeyofdc ACCOMPLISHMENTS • Academic essay published in UBC Undergraduate Journal of English • ARCT Performance certification in classical piano • UBC Arts Co-op Program Alumnus Further information and references available upon request