Dean Wormald

Top rated freelancer, a digital expert with over 15 years experience. Focus on User Experience design, User Interface design, Information Architecture and WordPress.

I've worked with the biggest and the best: Microsoft, Xbox, M&Ms, Land Rover, Holden and much more. After years of working in agencies - and being recognised in awards like ADMA, Spike Asia, MADC, Asian Marketing Effectiveness Awards and more - I'm now a successful full-time freelancer.

My goal is to bring my international design experience, and make it available to small and medium sized business.

After teaching myself HTML and CSS in the late 1990s, I've developed a broad skill set:

• HTML, HTML5, CSS, CSS3

• Solid strategic skills in project planning, requirements gathering

• Information architecture planning: user personas, user flows, wireframes, sitemaps, prototypes

• Analytics and testing expert: Google Analytics, Google Search Console, click maps, scroll maps, heat maps, A/B and multivariate testing

• Search Engine Optimisation expert, with a focus on on-site optimisation

• Skilled in WordPress design and development