DEAN
DINARDI
EU-Fin: -
USA: --
BUSINESS STRATEGIST-COO/CCO
Turku, Finland
LinkedIn
ABOUT ME
Commercial & Operations Leader with a strong track record of driving market expansion, revenue growth,
and operational excellence across diverse industries.
Brings over a decade of experience leading go-to-market strategy, business development, and crossfunctional execution for both startups and established organizations. Proven ability to translate strategy
into scalable operations, optimize revenue processes, and build high-impact strategic partnerships.
Experienced in aligning commercial and operational functions to improve efficiency, enhance customer
engagement, and accelerate growth. Combines data-driven decision-making with hands-on leadership
to deliver sustainable business performance in dynamic environments.
EDUCATION
2023 - 2026
Business Administration
Turku University of
Bachelors, Turku University of Applied Sciences, , Finland
09/2023 – 07/2026
Applied Sciences
EXPERIENCE
Independent Commercial & Go-To-Market Consultant, Independent Commercial &
GTM Market Consultant, Turku, Europe (Finland & EU)
Advised startups, SaaS companies, and innovation ecosystems on commercial
strategy, go-to-market execution, and communication positioning.
Engineered and implemented go-to-market strategies from scratch across
multiple early stage companies
Defined ideal customer profiles (ICP) and constructed structured sales pipelines
to support growth
Revamped product messaging and value propositions to enhance market clarity
and engagement
Forged strategic partnerships and cultivated industry relationships to support
market entry efforts
Delivered pitch and communication training to founders, enhancing investor
readiness and commercial storytelling
International Marketing & Sales Director, PRECURE
Directed international go-to-market efforts for a wearable health-tech startup
operating in a highly competitive and emerging market.
Developed and executed a global GTM strategy across European markets
Outlined target customer segments and established commercial positioning
Identified product-market fit gaps and repositioned the offering, improving
engagement and pipeline quality
Coordinated cross-functional efforts across marketing, sales, and product teams
Established early-stage partnerships that facilitated market entry and initial
pipeline development
International B2B Marketing Lead, CleanTech Oy
Championed international marketing and demand generation initiatives in the
construction and hospitality sectors.
Achieved over 35% market growth through integrated marketing and lead generation
strategies
Executed 15+ international trade shows (EU & U.S.), resulting in 2,300+ qualified leads
Formulated and implemented a GTM strategy aligned with sales objectives
Cultivated industry relationships and partnerships to support market expansion
Synchronized marketing and sales efforts to enhance pipeline development
Product Marketing Manager, UDI (UDesignIt) Oy
Oversaw product marketing and demand generation for a SaaS-based eco-lighting
solution targeting municipalities and industrial sectors.
Increased lead generation by 30% through targeted campaigns and messaging
improvements
Defined ICP and repositioned the product offering for B2B markets
Nurtured partnerships with municipalities and industry stakeholders
Diagnosed product-market fit limitations impacting revenue conversion
Marketing & Go-To-Market Specialist, Click2Contract
Facilitated international market entry efforts for a SaaS legal-tech platform.
Formulated GTM strategy and international outreach approach
Cultivated early-stage pipeline through startup ecosystem engagement and events
Conducted market analysis and assessed high competitive saturation and PMF
challenges
Contributed to the refinement of messaging and positioning
Facility Coordinator & Project Manager (Operations Leadership), USA
Directed operations, production, and team management across recycling and
sanitation businesses.
Managed a team of 75+ staff across production, sales, and operations
Improved operational efficiency by 20% and reduced costs by 15%
Spearheaded hiring, team development, and performance management
Collaborated with R&D to launch new products, enhancing market competitiveness
Ensured full compliance with safety and environmental standards
International Business Development (Sales & Marketing), USA / Asia
Closed and managed international deals exceeding $50K/month
Negotiated contracts across global markets
Expanded business presence through partnerships and cross-border sales
Language - Communications Training (sales, marketing, Senior Level Management), EU
Conducted group English Language training for Senior Level Exec.
Trainings for Startups and Growth Companies for Marketing and Sales English
Proficiency
Coached and Trained for Pitch and Presentation development (English Proficiency &
delivery
SKILLS
Content Creation
Go-To-Market Strategist
Pipeline Development
Communication
Digital Marketing
Relationship
Training (English)
Agile Execution
Management
Content Strategy, Brand positioning
LANGUAGES
AUTHOR
Pitchersize
English
Finnish
Pitch~Presentation (English Communications)
Native Speaker
Basic - Conversational
Theatrics of Success
Success Strategy
