Dayanne Lei Leonardo

Contact- www.linkedin.com/in/dayanne-leileonardo- (LinkedIn) Top Skills Microsoft Office Microsoft Excel Project Management Dayanne Lei Leonardo CRM Associate Manager at Carousell Group Metro Manila, National Capital Region, Philippines Summary Skilled in Microsoft Word, Event Management, Market Research, Management, and Technical Writing. Strong marketing professional with a Bachelor of Science (BS) focused in Business Administration from University of the Philippines. Languages English (Native or Bilingual) French (Elementary) Filipino (Native or Bilingual) Certifications Data Analytics for Business Professionals Experience Carousell Group CRM Associate Manager August 2023 - Present (6 months) Terry SA Inc. Honors-Awards 3 years 2 months Cum Laude Customer Relationship Marketing Manager March 2022 - July 2023 (1 year 5 months) Assistant Customer Relationship Marketing Manager June 2020 - February 2022 (1 year 9 months) Shakey's Philippines (Shakey's Pizza Asia Ventures, Inc.) 1 year 4 months Online Channels and Advertising Lead January 2020 - June 2020 (6 months) Digital Marketing Lead March 2019 - December 2019 (10 months) UNIOIL PETROLEUM PHILIPPINES, INCORPORATED 2 years 9 months Loyalty Officer December 2016 - February 2019 (2 years 3 months) Ortigas •Collaborated with the loyalty system provider for the ground-up development of the Unioil Loyalty System and for the continuous adjustments to the system Page 1 of 3 to better cater to the promotional, communication and reporting needs of the organization •Directly handled all aspects of the development of the Unioil Loyalty System from the software to the hardware components. •Designed and conducted customer surveys to collect customer voice, specifically from public utility drivers •Collaborated with market research agencies in the study of customer behavior and preferences with regards to rewards programs available in the market •Conducts benchmarking and research on industry trends to ensure program alignment and competitiveness •Collaborates with the Retail Marketing team for promotion implementations via the retail stations involving the loyalty program. •Collaborates with the Management Information Systems team in the testing of promotions and loyalty system adjustments in relation to the POS. •Serves as the administrator for the loyalty system that sets up offers, rewards, new card types, and communication to members •Partners with other team members on partner support, rollout activities and events •Regularly extracts, analyzes and provides report findings on key loyalty metrics to management and marketing teams to assist in sound business and promotional decisions •Manages customer complaints through the company’s hotlines and assists Unioil retail stations in various concerns regarding the loyalty program •Collaborates with sponsorships manager to achieve partnerships that result in incremental sales and brand awareness •Manage and coordinate the translation process of the program materials •Implement customer loyalty projects cooperating with all functions in the organization, ensuring that related functions engage the new initiatives Management Trainee June 2016 - December 2016 (7 months) Ortigas •A supervisory role that focuses on the three core facets of the business: (1) Sales, (2) Operations and (3) Retail. •Worked with subject matter experts and gained hands on experience on the three identified core departments. •Was exposed to in-field training at the Bataan and Valenzuela plants and in the different gasoline stations around Luzon to develop a better understanding of the company’s operations and its products. Page 2 of 3 •Presented a total of 4 Innovation Projects as part of the final output at the end of exposure to every department, one of which is already implemented in Unioil’s Bataan Plant. XP Solutions Marketing Intern June 2015 - July 2015 (2 months) • Utilized analytical skills in searching for companies and employees or leads best suitable to offer and sell the company’s specific products to. • Created and maintained a database of leads complete with their contact information gathered through research and data mining. • Contributed at least 40 leads every day during the course of the internship Education University of the Philippines Bachelor of Science (BS), Business Administration · (2012 - 2016) Parañaque Science High School · (2008 - 2012) Page 3 of 3