Dayanara Sabanal

As a Leads Manager in the real estate industry, I am responsible for overseeing and managing the lead generation and conversion process. My role includes identifying high-quality leads, nurturing relationships with potential clients, and ensuring smooth communication between leads and the sales team. I work closely with marketing teams to optimize lead acquisition strategies, track lead performance, and implement improvements to increase conversion rates.Key Responsibilities:Lead Generation: Develop and execute strategies to generate new leads through various channels such as online platforms, social media, referrals, and events.Lead Qualification: Assess and categorize leads based on their readiness to make a purchase or investment, ensuring that high-potential leads are prioritized.CRM Management: Utilize customer relationship management (CRM) software to track and maintain detailed records of lead interactions, status, and follow-ups.Nurturing & Follow-ups: Engage with leads through timely calls, emails, and meetings to keep them informed, answer questions, and address concerns.Coordination with Sales Team: Collaborate with the sales team to ensure that leads are passed on efficiently, providing them with relevant information to close deals.Performance Tracking: Monitor lead conversion rates, analyze trends, and adjust strategies to optimize lead management processes.Reporting & Analysis: Prepare regular reports on lead generation, conversion metrics, and campaign effectiveness to present to management.