Dawid Wroński

Dawid Wroński    Digital Marketer | SEM / PPC Specialist | Growth Marketer | Web Analyst Wrocław, PL-| (- | dawidwronski.com Work Experience Trans.eu Group JustSell Online Marketing Specialist SEM / PPC Specialist Jun 2018 ~ Present Sep 2016 ~ Mar 2018 ◼ planning and implementation of digital marketing campaigns for capital group entities : ◽ acquisition of B2B leads ◽ users acquisition for the SaaS ◽ B2C campaigns ◽ improvement of user retention ◼ PPC campaigns planning and management - mainly Western and Eastern European markets and USA ◼ accounts management & optimization: ◽ Google Ads ◽ Bing Ads (Microsoft Advertising) ◽ Facebook Ads ◽ LinkedIn Ads ◼ web tra c performance analysis, implementations and audits ◼ creating interactive reports (Data Studio) ◼ creating and planning activities in email channel + automation (GetResponse) ◼ preparation and implementation of AdWords campaigns Poland and abroad ◼ Google AdWords accounts management and optimization ◽ types of managed campaigns: search, RLSA, GDN, Gmail GSP, YouTube, PLA ◼ PPC budget management ◼ data analysis, web tra ic analysis and reporting (Google Analytics, Google Data Studio, Google Search Console) ◼ preparation of individual o er for customers PC.Game (additional project) International Digital Marketer Dec 2019 ~ Jan 2020 ◼ conversion-focused Google Ads campaign targeted at the USA ◼ mobile gaming industry - installations acquisition on the desktop search network ◼ performance marketing campaigns building and management ◼ working with an international team POLASSETS (additional project) PPC Specialist & Web Analyst ff ff Orange Juice Junior PPC Specialist Jun 2016 ~ Aug 2016 ◼ preparation and implementation of online marketing strategies ◼ Google Adwords accounts management and optimization ◼ data analysis and reporting Online Marketing Assistant Mar 2016 ~ May 2016 ◼ Google Adwords accounts optimization ◼ data analysis and reporting CrowdWay.pl Online Marketing Trainee Nov 2015 ~ Mar 2016 ◽ preparation of e-marketing and SEO strategies. Dec 2018 ~ May 2019 ◼ domestic and abroad PPC campaigns management G Ads, FB Ads - B2C lead generation ◼ web analytics implementation and events con guration ◼ web tra ic performance analytics ◼ report dashboards creating (Google Data Studio) ff ◽ competiton analysis ◽ SEO on-site optimization ◽ content marketing and social media Travelplanet.pl SA SEO Trainee Feb 2016 ~ Feb 2016 ◽ SEO basics ◽ SEO on-site optimization ◽ linkbuilding Netim SEM / PPC Specialist Apr 2018 ~ Jun 2018 ◼ Google Ads & Facebook Ads accounts management and optimization ◼ PPC budget management ◼ individual customer service and consulting ◼ web tra c analysis and reporting ◼ improving the e ciency of the SEM department and developing best practices and procedures Certi cates & courses Growth Marketing Specialist Minidegree Skuteczna reklama na Facebooku i Instagramie Advanced Formulas - Google Sheets Training Courses CXL Institute - June 2020 Artur Jabłoński - January 2020 Ben Collins - November 2019 Marketing automation Analytics Professional z wykorzystaniem Google Tag Manager Google AdWords PRO Socjomania - November 2019 Sprawny Marketing - September 2017 SEMcamp University - January 2019 Education CXL Institute, Growth Marketing Specialist Minidegree - 2020 ~-+ hours of courses created by leading practitioners ◽ 24 exams passed ◽ 𝗖𝗫𝗟 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 certi cate obtained Wroclaw University of Science and Technology, Master of Science (MS), 2009 ~ 2014 Environmental Engineering ◽ Water Supply, Sewage Disposal & Waste Management Skills & tools Skills, experience Tools, software, platforms web analytics & implementation SEM / PPC / performance paid social lead generation digital marketing strategy e-mail automation webwriting / copywriting SEO on-site CRO improvement Google Ads Facebook Ads LinkedIn Ads Bing Ads (Microsoft Advertising) GetResponse Google Analytics Google Tag Manager Google Data Studio Google Search Console HotJar Yandex Metrika Hobbies & miscellaneous trekking ◽ homebrewing ◽ Nordic countries