Davina Novoselac

Davina Novoselac, MBA-|linkedin.com/in/davina-novoselac | +1 - _____________________________________________________________________________________ Executive Summary With over 20 years of experience in the technology industry, I am a seasoned Marketing Operations Manager and a Lean Six Sigma Green Belt certified professional. Specializing in leveraging data to drive marketing and sales team performance, I excel in technology stack management, marketing automation, and analytics. My proficiency in Salesforce, HubSpot, and other leading tools underpins my ability to optimize operations and deliver impactful marketing strategies. Skills ● ● ● ● ● ● ● ● ● Marketing Automation and Technology Stack Management Lead Scoring and Management Data Analytics and Reporting CRM Administration (Salesforce, HubSpot) ABM and Personalization Strategies Process Improvement and Optimization Cross-functional Team Leadership Strategic Planning and Execution Data-Driven Decision Making Professional Experience Agiloft | Monroe, WI – Remote Manager of Marketing Operations / Sales Development Operations (Sep 2021 - Sep 2023) ● Led the evolution of the marketing tech stack, focusing on advanced reporting, analytics, and targeted growth. ● Managed marketing automation roadmap, integrations, and workflows, driving continuous improvement. ● Designed and implemented data quality and analytics strategies, aligning them with marketing goals. Verizon Business Group | Monroe, WI - Remote Marketing Operations Manager (Apr 2019 – Mar 2021) ● Spearheaded data-driven marketing initiatives, integrating tools like SQL, Excel, and Salesforce for insights and efficiency. ● Developed and managed lead generation programs, focusing on B2B audiences and effective lead management systems. Verizon Enterprise Services | Monroe, WI - Remote Segment Marketing Manager (July 2016 – Mar 2019) ● Spearheaded Salesforce enhancements for the International Segment Marketing team. ● Pioneered Account-Based Marketing approaches for targeted account renewals. ● Expanded the Contract Renewal Program, increasing medium business contract visibility by 150%. ● Devised a cross-sell strategy ingrained within Salesforce, leading to a retained revenue of over $30M. Verizon Business Group | Monroe, WI - Remote Senior Marketing Consultant (June 2013 - June 2016) ● Transformed the Contract Renewal Program into a globally embraced initiative. ● Developed training videos, sales communications, and comprehensive guides to support the program. ● Acquired Lean Six Sigma Green Belt certification, emphasizing commitment to process excellence. Verizon Business Group | Monroe, WI - Remote Sales Operations Manager (January 2010 – May 2013) ● Championed GTM strategies for billing products and solution launches. ● Led the GTM for significant tech launches, aligning them with strategic campaigns for brand visibility and revenue growth. Education ● ● Master of Business Administration - MBA, University of Phoenix Bachelor of Science - BS, Information Technology, University of Phoenix Certifications ● ● ● ● ● Lean Six Sigma Green Belt Certification – Verizon – January 2014 Fundamentals of Next Gen Marketing (ABM) – 6Sense – November 2023 Career Essentials in Generative AI - Microsoft and LinkedIn – November 2023 Revenue Operations – HubSpot Academy – November 2023 Extensive certifications in Generative AI and Prompt Engineering from LinkedIn Associations and Memberships ● ● ● RevOps Co-Op ForgeX RevGenius