MU BING SONG, DAVIER-· - · 87 FLORA DRIVE, SINGAPORE, S506889
www.linkedin.com/in/davier-mu
https://dmbs0.medium.com
EXPERIENCE
DEC 2020 – PRESENT
INVESTMENT CONSULTANT TRAINEE, MAYBANK
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Analyzed and executed investment proposals spanning Mutual Funds, Equities, Fixed Income and DPM
Executed client portfolio reviews and revenue tracking, streamlining workflow in the team
Assessed market conditions (equities, bonds, crypto) to update team and generate investment ideas
OCT 2020 – PRESENT
ONLINE STORE, SELF-EMPLOYED
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Designed and built online store on Shopify selling mini juice blenders in a drop-shipping business model
Ran Social Media marketing, including Facebook video ads and Google search ads
Designed and created all creative content, including web design, social media ads and blog content
JUN 2020 – SEP 2020
ONLINE MARKETING CHALLENGE, GOOGLE
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Team lead for Google OMC, spearheaded meetings with teammates, professor, and client (NGO)
Restructured non-profit’s Google ads account and implemented new campaign strategy
Exceeded target of driving traffic and awareness (Imps, Clicks, CTR) to non-profit by two-fold
NOV 2019 – FEB 2020
ONLINE MARKETING INTERN (PROGRAMMATIC), SHOPEE
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Executed programmatic ads for 12.12 sales campaign for SG and MY account, exceeded sales KPI by 20%
Analyzed and interpreted data from past sales campaign to forecast optimal campaign settings
Initiated ad experiments to test and further optimize performance of current set-up, such as ad placement
JAN 2019 – JULY 2019
OPERATIONS AND ENGAGEMENT INTERN, XAXIS SINGAPORE
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Programmatic digital media agency under GroupM
Oversaw account management; analytical campaign reporting, billings and client facing documents
Engaged with relevant stakeholders to deliver campaign excellence; prepared client briefs, post-campaign
analysis and monitored potential revenue/delivery issues
EDUCATION
AUG 2017 – DEC 2020
BACHELOR OF BUSINESS, NANYANG TECHNOLOGICAL UNIVERSITY
Bachelor of Business (specialization in Marketing) Graduate with Honors
Marketing Director of Accountancy & Business Club
FEB 2020 – JUN 2020
BACHELOR OF BUSINESS, VIENNA SCHOOL OF ECONOMICS AND BUSINESS
Placed in 2020 summer exchange program intake
SKILLS
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Languages: English (Native), Mandarin (Bilingual), Spanish (Conversational)
Computer Skills: Python, Tableau
Technical: Microsoft Office suite, Bloomberg Terminal, Google Ads, Facebook Ads, Shopify
AWARDS/ CERTIFICATIONS/ PROJECTS/ VOLUNTEERING ETC.
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NTU Accountancy & Business Club, Marketing Director of the 28th Main Committee
o Recruited and headed a team of 5 subcommittee members
o Spearheaded publicity and marketing collaterals for club’s marketing outreach to 3500-strong student body
o Chaired, conceptualized, and executed two main student-body event with turnout exceeding 1200 students
Certifications
o Bloomberg Market Concepts
o Google Ads Search, Google Ads Measurement, Google Digital Garage
Volunteering
o Student leader with National Youth Council Primary School camp
