DAVID ZOSEL
VICE PRESIDENT OF MARKETING
& MARKETING CONSULTANCY FOUNDER
PROFESSIONAL EXPERIENCE
CONTACT
Name
Davi d Z o s el
Emai l
dzos e l @ c o ffeeblackmarketing.com
Phon e
651- 2 3 6 - 7 909
Port f o l i o
davi d z c r e ative.com
Blog
thez o s k n o ws.com
Webs i t e
Coff e e B l a ckMarketing.com
SOFTWARE
Google Analytics 4
Google Tag Manager
Google Looker Studio
Google and Apple App store
WordPress (CMS)
WebFlow (CMS)
Javascript
HTML
Adobe Creative Cloud
Photoshop
Premiere Pro
Illustrator
CAREER OBJE
InDesign
Adobe Experience Manager
Adobe Analytics
Acrobat
Canva
HootSuite
SEM Rush
Microsoft 365
HubSpot
MailChimp S K I L L S
Apollo.io
ZoomInfo
Crunchbase
Salesforce
AppSimilar
Pardot
Customer.io
ActiveCollab
Trello (Task Manager)
Zoom (Webinars)
S K ISLKLI SL L S
SKILLS
Dedicated Financial GBC
November 2022-Present
Vice President of Marketing
Innovating B2B marketing in a "referrals, go-to-conferences and golf" financial services industry by applying
B2C digital programmatic marketing tactics and brand development strategy.
Managed marketing team to rebuild the company's outdated marketing infrastructure from the ground up,
involving website migration and development, software implementation, and working with third-party vendors.
CoffeeBlack Marketing
January 2021-Present
Founder & Senior Consultant
Started a marketing consultancy to challenge my knowledge of digital, website, creative, and tech marketing in
more industries and markets.
Acts as Fractional CMO to advise executives on digital campaigns and provide programmatic & AI services.
Oversees two internal employees and partners with a network of marketers to provide white-label services to
clients.
The Linn Companies
March 2021- November 2022
Director of Marketing & Sales
Responsible for overseeing the marketing department to lead initiatives in each division: Auto Service, C-Store,
Commercial Real Estate, Two Franchising companies, Dog Wash, HR recruitment, and Laundromats.
Managed a software company to migrate and develop multiple POS app and data collection software systems.
Implemented modern programmatic digital omnichannel strategies for each division, resulting in a 16%
increase in ROI across all company divisions.
Managed and executed web marketing, tech upgrades, development, and migrations for eight websites.
Implemented GA4, GTM, and Looker Studio to obtain high-level data collection to make strategic marketing
decisions by combining first and third-party data.
Skin Specialists
C T I V United
E
Creative Problem Solving, Project
Management, Conflict Resolution,
Negotiation, Computer Literacy, Data
Analytics and Reporting, Market
Research - Campaign Strategy,
Creative Concepting and Idea
Generation, Copywriting, Detailed
Communicator, Damage Control, Film
Production, Art Direction, Design, The
Alex Bogusky Scientific Creative
Method for Advertising, Time
Management, Detail Oriented Decision
Making, Organization. Speaks Spanish
and Vietnamese Conversationally.
March-
Marketing & Brand Strategy Manager
Oversaw department to execute campaigns in six markets and 11 locations.
Lead campaigns increasing sales revenue by 13%.
Managed digital agencies, increasing patient visits by an average of 1.5k a month.
Launched myexceptionalskincare.com, resulting in a revenue of $1.2 million.
Responsible for three website builds and two migrations.
Crispin Porter + Bogusky Advertising
January- December 2019
Brand Strategist
Led strategy initiatives for Domino's, Hotels.com, Jose Cuervo, American Airlines, Noodles, Truth, and the
American Heart Association.
Managed strategy team to research consumer insights and behavior to create a strategic campaign for clients.
Presented a client pitch that led to obtaining a pro bono client, Good Spread Peanut Butter.
True Focus Vision
June-
Marketing and Office Manager
Started as an intern in a start-up company, growing the company to three locations and six satellite offices.
Responsible for developing the brand to execute the creation of the website, logo, and marketing materials.
Led and managed all social media content and growth strategies.
Created marketing campaigns that increased ROI by 15% annually.
EDUCATION
University of St. Thomas
St. Paul, MN
GPA: 3.9 Summa Cum Laude - Bachelor of Science
Graduated June 2015
Double Major: Marketing Management & Entrepreneurial Studies
Minors: Film Studies and Spanish
Honors & Awards: Dean's List, Dean's Scholar &
Fowler Business Concept Challenge Finalist 2012 to 2015 - Champion 2014
Semester Abroad: St. Louis University
Madrid, Spain 2014
Additional Degrees and Certifications
New York Film Academy
Los Angeles, CA
Technical Diploma - Film Production
Certified June 2014
The BrainCo School of Advertising
Minneapolis, MN
Certificate - Copywriting and Design
Graduated 2018
Google Universal Analytics
Certified by Google in 2020 and 2021
Certificate - Website Behavior Analytics
Google Analytics 4
Certified by Google in 2022 and 2023
Certificate - Website Behavior Analytics
