David Shaman

David Shaman- - https://www.linkedin.com/in/davidshaman/ Marketing Manager Accomplished marketing manager with a track record of delivering meaningful results. Passionate about understanding organizational needs and customer desires and creating content that successfully addresses both. Excels at project management, strategies, email, newsletter and social media development, and analytics. CORE COMPETENCIES Project management MS Office WordPress Marketing strategies WorkZone Hootsuite Content creation SharePoint Google Analytics Digital analytics Dynamics 365 Google Ads SELECTED ACHIEVEMENTS Received an American Gastroenterological Association Spot Award for marketing of the 2019 Gut Microbiota for Health World Summit that resulted in registrations of 162% above objective. Marketing of the Energy Bar Association's 2017 Mid-Year Energy Forum resulted in a 29% increase in attendance, 11% increase in sponsorships, and 425% increase in media coverage. Marketing of the American Pharmacists Association's advocacy to enact federal provider status legislation earned co-sponsorships from 76 members of the House of Representatives and 13 members of the Senate. Organized coalition of 170 organizations and public officials to press World Bank to increase public access to information which resulted in increased volume on World Bank Live, its digital content management system, by 109% within a year. Author of The World Bank Unveiled: Inside the Revolutionary Struggle for Transparency (Parkhurst Brothers Publishing), 2010, which explores the institution's cultural norms toward public information. Covered by The New York Times, BBC World News, The Daily Mirror (U.K.), and numerous print and electronic outlets. Launched the World Bank’s webcasting station that produced over 700 webcasts seen in 185 countries, attracted a quarter-million viewers annually and grew newsletter subscriber list to 18,000. PROFESSIONAL SUMMARY American Gastroenterological Association (AGA), Bethesda, MD 2018 - 2024 International association of gastroenterologists providing clinical guidance, education and training resources. Marketing Manager Designed and implemented marketing strategies for AGA’s key education conferences including the AGA Postgraduate Course, Gut Microbiota for Health World Summit, AGA Tech Summit, Principles of GI for the Nurse Practitioner, James Freston Conference and numerous other learning and podcast events. Routinely surpassed marketing objectives. Notable achievements included: 2019 Gut Summit exceeded registration goals by 162%; 2021 Freston by 143%, 2022 Principles of GI by 129%, and AGA Tech Summit attendance grew three consecutive years after COVID-19. Managed marketing of Digestive Diseases Self-Education Platform (DDSEP), AGA’s flagship publication as well as its transition to a subscription service in 2023. Increased sales in 2021 by 11% from prior publications. Launched AGA’s weekly GI Distance Learning to provide learning resources to GI fellows during the pandemic. Achieved a 32.1% open rate in 2021 and a 45.5% open rate in 2022. Energy Bar Association (EBA), Washington, DC 2016 - 2018 EBA is an association of energy attorneys representing clients before the Federal Energy Regulatory Commission (FERC). Marketing and Communications Manager Developed targeted engagement strategies for EBA's national conferences using emails, newsletters, social media, web content, brochures and on-site guides. As a result: Attendance increased 29% for 2017 Mid-Year Energy Forum, 7% for 2017 Annual Meeting and 6% for 2018 Annual Meeting from prior years. Sponsorship fundraising grew 17% for 2018 Annual Meeting, 11% for 2017 Forum and 7% for 2017 Annual Meeting. Media coverage expanded 30% for 2018 Annual Meeting, 23% for 2017 Annual Meeting, 425% for 2017 Forum from prior years. Managed daily, weekly and quarterly newsletters, annual reports, brochures, website and social media content and analytics, and segmented stakeholder and regional marketing. Newsletter open rates routinely bested industry averages. Launched column in Public Utilities Fortnightly to position EBA as an industry thought leader. Generated 37% LinkedIn follower growth from- and launched EBA’s Twitter channel. American Pharmacists Association (APhA), Washington, DC 2015 - 2016 APhA supports pharmacists and technicians in their role optimizing medication use and health care outcomes. Marketing Consultant Managed APhA’s Pharmacists Provide Care marketing strategy to pass a federal provider status bill. Wrote strategy, newsletters, Pharmacy Today articles, CEO Blog, press releases, media pitches and op-eds. The bill received 76 House and 13 Senate cosponsors. EDUCATION University of Maryland – Bachelor of Science in Journalism.